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News regarding sponsorship agreements in baseball, as well as promotions

Taco Bell Offers Free Black Jack Tacos on Halloween as Part of World Series Promotion PDF Print E-mail
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Written by Maury Brown   
Friday, 30 October 2009 17:00

Taco BellGame Three of the 2009 World Series falls on Halloween this year, so in celebration of both events, Taco Bell, announces a free giveaway. Baseball fans, taco fans and Halloween fans alike can get one free Black Jack Taco by visiting participating Taco Bell restaurants across America between 6 p.m. and midnight (local time) on October 31, 2009.

Taco Bell has a long history of "Think Outside the Bun" promotions with Major League Baseball. In addition to last year’s "Steal A Base, Steal A Taco" World Series promotion, the company has also placed its famous "Free Taco" target at multiple World Series games. Taco Bell is currently in its sixth year as an Official Sponsor of Major League Baseball.

Boston Red Sox outfielder Jacoby Ellsbury, who led all of baseball with 70 stolen bases and who stole the "free taco base" in the 2007 World Series, will serve as Taco Bell’s spokesperson.

"The World Series is baseball’s biggest stage," said Jacoby Ellsbury, Boston Red Sox center fielder. "My first start, first hit, first World Series ring and to top it all off, I had the chance to steal a base that won tacos for America. Winning the World Series was the highlight, but winning tacos for America was pretty cool too. It’s fun that this year we can all celebrate the Fall Classic with a free Black Jack Taco."

Source: Taco Bell


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JAY-Z and Alicia Keys Performances Moved to Game 2 of World Series Due to Weather PDF Print E-mail
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Written by Maury Brown   
Tuesday, 27 October 2009 21:53

Jay-Z

Mother Nature has star power over MLB...

The World Series performance featuring JAY-Z and Alicia Keys has been rescheduled to take place in Thursday's pre-game ceremonies, which airs on FOX starting at 7:30 p.m. Eastern.

The performance was changed due to the forecast for inclement weather for Wednesday, October 28. Staging for the performance could adversely impact the field if it is wet, creating damaged and unsafe playing conditions.


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Cowabunga! Tommy Bahama Reaches Deal to Make MLB Related Apparel PDF Print E-mail
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Written by Maury Brown   
Tuesday, 13 October 2009 08:23
Tommy Bahama
After reaching a deal with MLB, Tommy
Bahama will premium World Series
shirts for the World Series.
(click to see in larger view)

MLB adds (yet again), another licensee

Tommy Bahama has signed an agreement with Major League Baseball Properties to create a co-branded collection of premium apparel. The result will be a series of limited edition Tommy Bahama signature-style shirts custom designed for Major League Baseball.

"We are proud to be associated with Major League Baseball on this project," said Terry Pillow, CEO of Tommy Bahama. "This partnership is a natural for us. Our customers are baseball fans and this gives us the opportunity to offer them special limited edition, baseball-inspired product that is consistent with the quality and aesthetic of the Tommy Bahama brand."

The multi-year agreement begins with the release of a special event shirt to celebrate the 2009 World Series. The custom-designed shirt with baseball-inspired artwork and graphics, will be a limited production "Collector's Edition," with each shirt numbered and authenticated. These special 2009 World Series shirts will be available exclusively online at www.tommybahama.com and select Tommy Bahama's retail locations. Subsequent "Collector's Edition" shirts will be available for opening day of the 2010 baseball season, all of which are sure to be sought after by fans of both Tommy Bahama and Major League Baseball.

"Major League Baseball continuously looks for ways to broaden our connection with our fans, especially throughout the postseason," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "We recognize the strength of the Tommy Bahama brand, and are thrilled to offer fans such an exclusive opportunity during the most exciting time of year for baseball."

With the deal beginning with the World Series, Tommy Bahama may well be rooting for a Freeway Series -- the Dodgers and Angels -- where a bit of fun in the sun in Cali is up for grabs.

Source: Tommy Bahama


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Fenway Sports Group Enters Partnership with Athletes' Performance PDF Print E-mail
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Monday, 28 September 2009 17:34

Fenway Sports GroupFenway Sports Group (FSG), today announced that it has entered into a strategic partnership with Athletes' Performance to become its exclusive sponsorship sales agency.

Athletes' Performance offers fully integrated training, nutrition, and performance physical therapy. Athletes' Performance uses the systems, specialists, and facilities to efficiently and train athletes, including nine first round draft picks in the 2009 NFL Draft and eight of this year's Major League Baseball All Stars.

FSG announced that they will work with Athletes' Performance to maximize its existing portfolio of sponsorship assets and cultivate and secure new corporate partnerships that leverage all of Athletes' Performance brand platforms, including CorePerformance.com, which provides training programs and content from the leading experts in sport, and Core Performance Centers, personalized training facilities for consumers.

Financial terms of the arrangement between Athletes Performance and FSG were not disclosed.

"We're thrilled to partner with Athletes' Performance," said Fenway Sports Group President Sam Kennedy. "They are the clear industry leader and their impressive client roster includes some of the world's most talented and successful athletes. We're excited to speak with prospective corporate partners about how they can work with Athletes' Performance to help build their brand while gaining mindshare within a highly coveted market segment."

FSG will be tasked with selling integrated corporate marketing partnerships and leveraging their extensive network of clients to introduce the High Performance Workplace Program, an integrated solution to corporate wellness that can help companies improve performance, reduced healthcare costs, and improve the overall health of their employees. Athletes' Performance is currently working with a number of top-tier companies to implement corporate wellness initiatives. FSG will work on expanding the High Performance Workplace Program with new companies, offering an intelligent, integrated solution built upon the Core Performance Prescription Engine.

"We couldn't be happier to work with Fenway Sports Group to help grow our corporate partner base," said Athletes' Performance CEO Bill Allard. "FSG is a proven leader in the sports marketing industry, and their list of corporate contacts is unparalleled. We're confident that their sports marketing experience, knowledge and strategic thinking will be a major asset for us.

Athletes' Performance and Core Performance partnerships include adidas, EAS, Gatorade, Power Plate, Keiser, Sheraton, and GoFit, all of which are long-standing relationships that help deliver world-class training with world-class products to clients.

"adidas is proud to be a long-time partner of Athletes' Performance and Core Performance," said Eric Liedtke, SVP, Global Brand Marketing. "Our companies share a passion for sport and innovation, and that passion translates into performance credibility at the highest level, proving a great opportunity for us to showcase leading adidas products to our core audiences in a truly compelling and authentic manner."

FSG's property representation division executes sponsorship sales programs for the agency's tier-one clients, including the Boston Red Sox, Roush Fenway Racing, Major League Baseball Advanced Media, Professional Bull Riders, Inc., Boston College Athletics, the Deutsche Bank Championship and the Volvo Ocean Race. FSG's consulting clients include Verizon Wireless and Dunkin' Donuts.

"Athletes' Performance is one of the most recognizable and well-respected brands in all of professional sports," said Boston Red Sox Vice President of Player Personnel Ben Cherington. "Their elite training facilities have helped boost performance for some of the world's best athletes including a few of our key players, such as Dustin Pedroia and Kevin Youkilis. We are pleased to have a sister company of the Red Sox associated with such a winning organization."

Source: Fenway Sports Group


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Cloneburgers, R2-BBQ, Highlight Dodgers' "Star Wars Night" on Oct. 3rd PDF Print E-mail
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Friday, 18 September 2009 20:26
Dodgers/Star Wars
Is this really Randy Wolf of the Dodgers?

As promos go, this may be the best yet at the Major League level.

The Los Angeles Dodgers will pay tribute to George Lucas’ “galaxy far, far away” with a special STAR WARS Night on Saturday, Oct. 3. Fans will have the opportunity to sit in a special My Town section - labeled Dodgertown, Star Wars: The Clone Wars - and receive a free T-shirt featuring Jedi Master Yoda. In addition, the themed evening will feature pre-game ceremonies, photo opportunities, and in-game elements including STAR WARS characters, trivia, clips, music, and more. The event will take place prior to and during the Dodgers’ 7:10 p.m. game with the National League West rival Colorado Rockies.

The STAR WARS festivities will start before the game with appearances by STAR WARS and Star Wars: The Clone Wars characters in Autograph Alley. The pre-game on-field ceremonies will include these characters, one of whom will also throw a ceremonial first pitch.

Dodgertown, Star Wars: The Clone Wars will be located in the Lower Reserve sections 56 and 60. All fans sitting in this section will receive the free T-shirt and enjoy unlimited ballpark favorites such as Dodger dogs, nachos, peanuts, popcorn, and soft drinks, as well as a STAR WARS themed menu including Cloneburgers with cheese, R2-BBQ pulled pork sandwiches, and Ice Sabers (popsicles). Group tickets for the section are $35 and individual seats are $45. Full details can be found at www.dodgers.com/starwars.

What should add to the merriment, fans are encouraged to dress in their own STAR WARS costumes to the event. In a case of easing back on security (but not too much) the Dodgers say that “for this special night only, are permitted to wear STAR WARS masks only in the My Town section,” adding, “No Lightsabers will be allowed inside Dodger Stadium.“ Will blasters be permitted?

Other activities include:

  • Throughout the game, Star Wars: The Clone Wars video clips will be shown on DodgerVision
  • Lucky fans will receive Star Wars: The Clone Wars gift packs.
  • STAR WARS and Clone Wars characters will visit sections throughout the stadium, and;
  • There will be STAR WARS themed music and trivia all game long.

Other “Star War/Dodgers” Trivia:

  • The Dodgers regularly feature two STAR WARS themes during their home games. Set to the iconic STAR WARS main title theme, a video of Kirk Gibson’s dramatic home run in Game 1 of the 1988 World Series is often played to spark a ninth inning rally.
  • In addition, the “Imperial March” is sometimes played underneath the public address announcer whenever an opposing teams’ lineup is introduced.  Both themes were composed by Academy Award winner and noted baseball enthusiast John Williams.

And finally, the best bit of Dodgers/Star Wars trivia? Dodger pitcher Randy Wolf, an avid STAR WARS fan, has a life-sized Stormtrooper in his Hollywood home. No word on whether Wolf dresses up as Darth Vader.

 


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From Free Dodger Dogs to Manny Ramirez Bobbleheads, Dodgers Offering Promo Items PDF Print E-mail
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Written by Maury Brown   
Friday, 11 September 2009 23:21

DodgersIn a continuing sign that promotions help drive attendance in this chilly economy, the Dodgers on Friday released an impressive list of promo days that runs to Sept. 20.

The Dodgers return home on Monday to take on the Pittsburgh Pirates (September 14-16) and San Francisco Giants (September 18-20). Fans at the game on Monday, September 14 will receive Free Dodger Dogs and the homestand also features several giveaway items for fans, including World of Dodgertown Fleece Blankets on Tuesday, September 15 and Manny Ramirez curtain call bobbleheads on Wednesday, September 16. Fans can enjoy Friday Night Fireworks on September 18 and children will receive Webkinz lilkinz tree frogs, presented by Kaiser Permanente, on Sunday, September 20.

Special guests this homestand will include comedians George Lopez and Gary Valentine on Wednesday, September 16, actor Wilmer Valderrama and the character Handy Manny on Friday, September 18, and actress Jessica Lowndes on Saturday, September 19.

The Dodgers’ My Town section will also feature sections for USC, UCLA, the Dominican Republic , and Ireland on different days throughout the week.

Select Read More to see highlights of the Dodgers upcoming homestand

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AirTran Airways Signs Former Braves Pitcher Tom Glavine to Endorsement Deal PDF Print E-mail
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Written by Maury Brown   
Thursday, 20 August 2009 21:11

AirTran Glavine Ad

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), announced today the signing of two-time Cy Young Award winner, Tom Glavine, who will be featured in radio spots and high-impact billboards across the Atlanta area.

"Tom Glavine is one of the greatest pitchers to ever play professional baseball and we are excited and honored to have him join the AirTran team," said Tad Hutcheson, AirTran Airways' vice president of marketing and sales. "Glavine's accomplishments both on and off the field exemplify excellence, leadership and a commitment to community. These attributes represent the AirTran Airways brand and the service we offer our passengers every day."

Since his major league debut in 1987, Glavine has amassed a 305 career wins and 2,607 strikeouts. He is a nine-time All-Star and the 1995 World Series Most Valuable Player.

Glavine joins several high-profile sports endorsers on the AirTran Airways' roster, including: quarterbacks Matt Ryan and Donovan McNabb, hockey stars Ilya Kovalchuk and Kari Lehtonen, baseball all-star Ryan Braun and IndyCar racer Danica Patrick.

Source: AirTran Airways


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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Coveroo Partnership with MLB Means Cellphones Have You Covered PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Friday, 14 August 2009 22:42

MLB continues to find new revenue streams to tap, this time with another cellphone based product.

Coveroo announced Thursday a licensing partnership with Major League Baseball, allowing fans to put logos and artwork from their favorite MLB teams right on their personal cell phone or mobile device.

Financial terms were not released.

Unlike other customization products, Coveroo uses laser engraving technology and a HighColor printing process to give personal electronic devices a high-quality design in over 65,000 colors that won't fade, rub off or peel.  Visit www.coveroo.com, select a design, and then choose a mobile device; Coveroo will then mail a replacement back cover for your phone with the selected design. Simply pop off your existing cover and replace it with the Coveroo. This unique process means you never have to send in your cell phone for personalization; the Coveroo tailored to your personality is sent right to you. Customers also have the option of uploading their own design or artwork. Prices start at $9.95.

The MLB partnership includes all 30 teams from the American and National Leagues, including the Boston Red Sox, New York Yankees and Chicago Cubs.

Coveroo also has a partnership with the NBA. and has movie related content.

“With the addition of the MLB brand, we are giving fans the chance to express the love for their favorite baseball team outside of the ballpark and right on their personal electronic device.” said Karl Jacob, CEO and Founder of Coveroo. “We’re proud to pioneer new ways for consumers to personalize and express themselves – and Coveroo is the perfect way to show devotion to your favorite team this baseball season.”


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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NatMobile Comes to the DC Area as Part of Marketing Effort PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 13 August 2009 19:05
NatMobile
Truckin'. The Nationals join the Dodgers as clubs working to market tickets
and merchandise directly to fans.

Yesterday, we reported on the Dodgers Ticket Truck, who had Snoop Dogg at the wheel bringing tickets to the fans in communities in the Los Angeles area. And while this truck is far more “shiny new” as compared to the Dodgers’ “old-school” truck, the premise is the same: take your product to the streets. For the Dodgers, and here, the Washington Nationals, it’s the sale of game tickets and merchandise.

The Nats unveiled its new mobile marketing unit, The NatMobile, at Sunday’s game vs. the Arizona Diamondbacks. The interactive NatMobile is designed to reach out across the local regional area of “NatsTown” from the District of Columbia to Blacksburg, Va., to Ocean City, Md.

NatMobile

Unlike the Dodgers Ticket Truck, which appears as a straight-forward design for selling tickets, the NatMobile allows fans to enter the vehicle, view scenes from Nationals Park, watch highlights of Nationals games, and purchase tickets and merchandise from team representatives on-site. The NatMobile will be seen throughout the Washington, DC Metropolitan Area and Mid-Atlantic Region, at events including street fairs, Little League games and viewing parties. The Nationals say that the truck is designed to “expand the team’s reach and solidifying its brand.”

The question now is, how many clubs will be following suit? Dodgers... Nationals... One wonders if the American League is falling behind in taking the marketing of tickets to the streets.

NatMobile

Images courtesy Washington Nationals


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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Dodgers Launch Mobile Ticket Truck, Snoop Dogg Takes Spin PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 12 August 2009 15:13
Dodger Ticket Truck
Taking it to the streets. The Dodgers will be taking this first-of-its-kind ticket truck
into Los Angeles area communities to sell tickets to Dodger games.

There are some ideas that are brilliant. Then, there are some that are brilliant due to their simplicity; that, “Why didn’t I think of that?” kind of thing.

The latest one involves the Los Angeles Dodgers and harkens back to that “old time” way of selling your wares: Take the product to the customer.

The Los Angeles Dodgers announced yesterday the launch of the club’s first mobile ticketing unit. The Dodgers Ticket Truck will be the first-of-its-kind in MLB that takes sales on the road and give fans access to Dodger tickets in their own communities.

The Dodgers Ticket Truck was collaborated on by West Coast Customs and will begin traveling to various community festivals, events, concerts, parks, grocery stores, retail locations, and throughout greater Los Angeles neighborhoods. The mobile unit was designed to take Dodger tickets at all price levels directly to fans, offer ticket specials exclusive to the Dodgers Ticket Truck, and to increase the Dodgers’ visibility in the community.

Snoop Dogg and the Dodger Ticket Truck
If the truck is smokin', it may not be the tailpipe

“We are looking forward to giving fans the chance to purchase tickets in their own neighborhoods,” said Dodgers President Dennis Mannion. “The fan experience begins at the moment someone decides to come to a game at Dodger Stadium and we believe our fans will appreciate this process being simplified and brought directly to them like never before.”

The cool thing? Similar to the Dodger Stadium Box Office, fans can purchase tickets from the Dodgers Ticket Truck without incurring a service charge.

Long Beach native, west coast Hip Hop artist, and international music icon Snoop Dogg took the Dodgers Ticket Truck on its inaugural drive earlier yesterday at Dodger Stadium. Snoop Dogg is a longtime Dodger fan and his favorite Dodger is legendary pitcher Fernando Valenzuela.

The Dodgers have also partnered with Snoop Dogg in the “This is My Town” billboard advertising campaign that can be seen throughout greater Los Angeles . Snoop Dogg’s signature billboard debuted yesterday, as well, and can be found on iconic Sunset Blvd at Olive by the House of Blues. “This is My Town” billboards featuring Snoop Dogg will be located throughout the city. A photo is attached of the billboard on Sunset Blvd.

“I think it’s a great billboard,” said Snoop Dogg. “I thought that was a great look, and a great partnership. Dodgers winning, Snoop Dogg winning, so it’s a good thing right now.”

All images courtesy Los Angeles Dodgers


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.

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