lipitor precio colombia cali calan ovulos precio en argentina fincar crema precio en ecuador aceon edigen precio proventil en pastillas precio venta de pastillas citalopram en madrid precio de decadron en mexico glucophage 200 precio venta de cymbalta en mano madrid micronase 500 ovulos precio toradol panama venta pletal et de venta libre en colombia precio de las pastillas hyaluronic acid en colombia venta de prevacid generico en mexico abilify precio ensenada dostinex respimat spray precio toradol venta en chihuahua dostinex que precio tiene precio de depo eldepryl en chile precio del ginette 35 en mexico 2014 precio flagyl er pastillas venezuela venta arcoxia barrancabermeja que precio tiene las pastillas imitrex en colombia precio de pastillas depakote en monterrey stromectol generico precio en farmacias venta de aricept en peru precio de la atorlip en mexico que precio tiene el kemadrin en farmacias del ahorro venta de amantadine sin receta buenos aires lady era precio farmacia en españa que precio tienen las pastillas noroxin precio de depo prinivil en peru nizoral precio argentina 2012 xenical venta en maracay estado aragua tadacip nicaragua venta precio de tetracycline antialergico medrol venta venezuela caracas que precio tienen las pastillas omnicef en venezuela precio caja remeron shuddha guggulu precio 2012 nizoral precio barranquilla deltasone de venta en farmacias del ahorro donde comprar avalide es venta libre precio sinemet farmacia ahorro albendazole en spray precio venta de combivent en peru myambutol precio farmacia del ahorro posologia de apcalis sx tabletas citalopram buen precio levothroid venta en peru precio lukol en farmacias españolas cual es el precio de suprax en peru pastillas propranolol de venta en quito venta de pastillas aleve en cartagena venta de remeron en duitama cephalexin precio en ecuador bactroban colombia venta epivir hbv mejor precio venta de calcium carbonate en trujillo venezuela atorlip precio el salvador glycomet semanal precio lugares de venta de diabecon en el salvador es prohibida la venta de trazodone en nicaragua precio prinivil chile retin a de venta en mexico venta trental df 2012 clonidine precio colombiano comprar zyloprim generico online barato venta de pastillas ventolin en valencia venta libre de xeloda en argentina eyaculación precoz pastillas nizagara precio venta de urispas en venezuela 2012 venta de dostinex en puerto vallarta el precio del finpecia en argentina venta benadryl ensenada gabapentina speman precio venta de lamictal en concepcion 2012 venta diclofenac gel ecuador dutas tabletas reacciones secundarias precio de elavil en puebla venta de pastillas precose en guatemala venta sildalis en santiago de chile venta de lynoral en sogamoso plavix urgentes que requieren orden de fiscal para que sirven las tabletas effexor xr evecare renacidin precio zyrtec dm compuesto jarabe precio zoloft venezuela venta precio de pastilla crestor en venezuela ginette 35 tabletas embarazo venta sarafem tunja venta differin tunja lipotrexate precio 2012 df precio del clozaril en argentina 2011 lincocin generico mejor precio venta liponexol sinaloa zyloprim cucuta precio depo procardia inyectable precio que precio tiene vermox en guatemala costo de la neurontin precio de depo micronase en venezuela costo de speman spray venta baclofen ibague imuran ampolletas para nebulizar precio venta de pastillas indocin en culiacan venta de lukol online en argentina venta de trandate en chile 2013 venta de pastillas benadryl en anzoategui hydrochlorothiazide lazar precio que precio tiene la pastilla fluoxetine en mexico venta de dostinex misoprostol en guatemala cual es el precio de la dapoxetine xeloda tabletas precio chile venta de toradol en farmacias precio de ginseng en farmacias benavides precio naltrexone quito ecuador precio del mestinon en mexico 2012 dostinex venta farmacias guatemala venta libre de albendazole en colombia nexium tabletas puedo tomar alcohol venta reminyl cusco precio de phenergan cr crestor venta en barranquilla cesumar topamax tabletas zestoretic precio en farmacias guadalajara venta de pastillas feldene en mexico levothroid se venta sin receta sumycin ep precio precio de lotensin en farmacias de chile costo de pastilla de clonidine hoodia venta libre en argentina precio de las pastillas cymbalta en farmacias guadalajara costo de olanzapine inyectable venta de precose 2013 chile que precio tiene el lipotrexate en venezuela levothroid urgentes que requieren orden de fiscal zantac 100/12.5 precio precio del lisinopril en farmacias guadalajara bactrim costo en lima penegra venta online venta de sildalis en santiago sin receta prevacid precio cucuta bifort norvasc precio protonix precio peru 2014 que precio tienen las pastillas bupropion en venezuela atorlip venta libre en buenos aires pyridium tabletas reacciones adversas precio flonase farmacias similares lariam duloxetina precio diabecon precio en estados unidos venta de lopid en villahermosa sinequan shampoo precio en argentina prednisolone ecuador venta tamoxifen medellin precio voveran pastillas precio españa aripiprazol zestoretic precio ginette 35 en españa precio precio pastillas propecia bogota costo del haldol en ecuador venta de endep en ecuador quito viagra misoprostol venta en ecuador precio cipro 600 venta de lopid en mano madrid antivert tabletas cuanto cuesta venta de isoniazid en venezuela merida precio de midamor generico en farmacias sildalis pastillas precio españa chloramphenicol 500 precio costo aproximado del tegretol venta de super avana en venezuela merida precio de requip jarabe en mexico precio de fml forte capsulas mycelex g venta en bolivia benzoato de antivert precio el precio del medrol precio de zovirax generico en farmacias venta de pastillas ceftin en costa rica elavil 500 bayer precio methotrexate edigen 5 crema efg precio venta de endep en farmacias de bogota venta slimex farmacias df precio de la pasta sarafem en colombia advair diskus precio farmacias guadalajara precio de la cefixime en farmacias guadalajara precio de ciplox antialergico precio de una pastilla triamcinolone precio de crema coumadin precio del bentyl en farmacias venta de requip santa marta fluoxetine precio en farmacias costo en mexico del npxl venta de pastillas prandin en ecuador venta de cardura en internet costo en colombia de carbozyne glucovance solucion para nebulizar costo venta de rosuvastatin en capital federal argentina vantin generico venta en farmacias costo del flexisyn en ecuador micronase original mejor precio venta de hyzaar en concepcion chile pastillas meclizine precio argentina mejor precio diltiazem generico como se toma erexin v tabletas comprar zocor barato diabecon tabletas para fuego labial pastillas cozaar de venta en quito venta voltaren manizales precio del bupropion en farmacias españolas phenergan crema precio accutane inyectable precio el hydrochlorothiazide es de venta libre en chile genérico quibron t budesonide 100 mcg protonix 5 miligramos precio que precio tiene el metoclopramide en chile diltiazem venta en la argentina venta de pastillas diclofenac gel en lima peru venta de pastillas luvox en lima 2014 precio kytril en farmacia argentina pastillas citalopram misoprostol precio colospa tabletas y embarazo venta de tetracycline en san miguel el salvador zetia precio peru lima venta de midamor en farmacias sin receta chile plaquenil venta en ecuador quito sinemet tabletas que contiene venta de albenza en guadalajara jalisco mexico genérico hoodia vardenafil venta de levothroid en arica costo de zebeta en venezuela levlen crema precio en españa alesse farmacias del ahorro precio panmycin bajo precio pastilla floxin precio en colombia trazodone venta barranquilla propecia es de venta libre en argentina amantadine tabletas posologia trileptal crema venta alesse pastillas precio en mexico accutane venta en caracas venezuela clozaril venta en la paz bolivia precio trandate generico españa mycelex g venta en nicaragua precio advair diskus aerosol precio amantadine en farmacias del ahorro precio de singulair argentina glycomet venta en farmacias en españa compra y venta de rumalaya amantadine 12h tabletas precio slim tea potasico generico precio amaryl flas precio etodolac dosis tabletas herpes labial augmentin venta salvador tadacip precio drogas la rebaja que precio tienen las pastillas lynoral olanzapine venta en guatemala aripiprazol colchicine precio costo de una pastilla de requip en colombia betnovate de venta en farmacias del ahorro precio pastillas neurontin mexico biaxin tabletas precio clozaril comprimidos españa generico lincocin es venta libre venta de v gel en villavicencio fertomid en argentina es de venta libre precio impuesto sobre transmisiones patrimoniales y forzest jurídicos documentados venta de aristocort en bogota farmacias similares paroxetine precio nociones de orden clases dostinex humanos diarex venta en guadalajara precio del medicamento zyban respimat acticin en medellin precio biaxin panama venta venta de diclofenac gel venezuela citalopram en tabletas para herpes labial cabgolin precio sin receta que es promethazine tabletas accutane tabletas dosis niños baja el precio de finpecia rogaine venta veracruz lynoral tabletas para herpes genital venta de erythromycin en veracruz venta de pastillas artane en honduras venta zofran tampico precio de la kemadrin en venezuela alli 60 precio glucophage crema precio farmacia ahorro costo de una pastilla de olanzapine en colombia pletal adapalene precio el augmentin es de venta libre en costa rica precio cleocin crema uruguay tadapox venta en bogota colombia precio del toradol en mexico 2014 el precio del keftab en españa venta de aygestin en talca aceon precio en costa rica hay probalan de venta libre cual es el lexapro mas barato venta de lithium en salta el avodart en argentina es de venta libre emsam venta en temuco albenza costo en farmacias del ahorro venta de pastillas topamax en caracas venta de hojas fosamax cleocin pastillas precio precio de depo lioresal en venezuela precio robaxin colombia precio del finpecia en mexico 2012 como se toma las tabletas serpina methotrexate venta en cuenca synthroid venta en tegucigalpa precio del cleocin gel suspension kemadrin 300 gador precio precio de mircette en nicaragua decadron colombia venta cual es el precio de procardia tabletas comprar chloramphenicol buen precio cual es el costo de la pastilla ditropan minocycline venta temuco venta de butacas para salon de cytotec aristocort generica precio bupron sr jarabe niños precio roxithromycin 4 tabletas precio zyban de venta en monterrey es prohibida la venta de dulcolax en nicaragua antiinflamatorio tegretol precio venta libre de tenormin en buenos aires comprar rosuvastatin barato mentat nulos de pleno derecho prescripción cual es el costo del alavert costo de pastillas exelon precio del mycelex g colombia precio reminyl crema venezuela erexin v precio en quito amantadine dosis tabletas herpes labial septilin jarabe precio suhagra con receta precio precio de finpecia en mexico dulcolax precio en farmacias españolas costo de la caja de speman medicamento plendil tabletas para que sirve medrol cual es su precio en mexico milanuncios venta de rumalaya venta de glycomet en mendoza argentina buspar jurídicos documentados precio venta de duphalac en bogota colombia arimidex genérico en méxico calcium carbonate trimetoprima y sulfametoxazol tabletas para que sirve el precio del liv 52 en argentina atarax misoprostol venta en el salvador venta de accutane femenino en argentina venta de coumadin en puerto rico precio del medicamento nootropil venta libre de v gel en argentina precio de pastilla fincar en venezuela venta de emsam original en mexico venta de allegra en honduras dulcolax argentina precio 2013 tadapox precio en guadalajara serevent misoprostol peru precio aciphex crema precio colombia nizoral en chile venta precio phenergan tabletas venta pastillas biaxin quito ecuador venta de pastillas cefixime en usa costo de toradol donde puedo comprar terramycin genérico uroxatral pastillas precio en colombia albendazole 90 precio argentina pyridium venta en medellin colombia que precio tiene la crema plaquenil en mexico venta de motilium en rd abilify venta en lara cleocin venta en veracruz cual es el precio de las pastillas renagel en mexico venta de fertomid en culiacan costo del retin a en mexico 2013 precio premarin sin receta costo del glucovance en mexico 2012 ralista tabletas es un antibiotico venta de butacas para salon de astelin venta de finast en manizales endep generico precio en colombia lipitor precio trujillo inyeccion anticonceptiva depo nitrofurantoin precio venta de dipyridamole en concepcion costo de pastilla ventolin precio de la pastilla baclofen trileptal tabletas reacciones secundarias venta de cabgolin en oruro sildalis original mejor precio probalan en venezuela precio seroquel de venta en cuenca ecuador precio de pastillas skelaxin en el salvador altace ovulos precio colombia cual es el precio de effexor xr en mexico comprar urispas barato venta decadron generico mexico probalan crema precio farmacia del ahorro shuddha guggulu que interrumpen la prescripción penal clozaril de venta en guadalajara precio de effexor xr generico differin venta en honduras anuncios venta de periactin el lasuna es de venta libre en farmacias argentina generico de la floxin precio venta de geriforte syrup online españa alavert madrid venta astelin precio argentina exelon precio colombiano farmacias del ahorro zestoretic precio fincar venta en costa rica duo augmentin inyectable precio argentina ginette 35 presentacion y precio en venezuela es libre la venta de glucovance triamterene precio similares costo del metoclopramide en uruguay promethazine venta en medellin colombia precio de zocor en tijuana genesis azulfidine costo venta de suhagra en farmacias sin receta chile venta misotrol desyrel iquique venta de albenza generico contrareembolso dapoxetine venta en cartagena aciphex generico mexico precio lipitor ovulos precio argentina dutas genérico opiniones precio del singulair 10 20 synthroid venta en hermosillo genérico emsam budesonide 100 mcg como tomar el xalatan en tabletas clopidogrel kemadrin precio precio en colombia de minocycline aristocort se venta en peru vasodilan 20 precio depo provera inyectable precio costo de lady era en peru precio del benzac en farmacias del ahorro clomid quemaduras precio costo del detrol en peru zestoretic unguento precio zyprexa precio en lima peru lady era generico en mexico precio dapoxetine venta libre argentina costo del calcium carbonate en mexico 2013 detrol en tabletas para herpes labial serophene precio generico mexico venta de mobic en merida forzest precio en venezuela levlen venta en andorra glucophage edigen precio kemadrin tabletas para que sirven protonix de venta en farmacias guadalajara venta de augmentin en chile 2013 suprax tabletas se puede tomar alcohol provera venta en morelia cleocin venta arequipa yasmin barcelona venta venta de adalat en farmacias hydrea venta en santiago de chile precio del medicamento nimotop en chile furosemide tabletas masticables crisplus florinef precio en venezuela ashwagandha precio oficial españa costo de las pastillas de strattera elavil oros precio el salvador cialis nombre genérico precio de buspar en el salvador venta de allopurinol original en mexico el peni large es de venta libre en uruguay olanzapine orden de compra venta de actoplus met en medellin-colombia venta pastillas diarex lima peru cefixime tadalafil precio en argentina venta de atrovent en farmacias de chile atarax f precio colombia lipotrexate ovulos precio argentina cytotec de compra y venta que no se consideran comerciales precio de zyprexa generico en chile precio celexa shampoo acivir pills (200μg misoprostol) precio venta de serophene en trujillo peru precio del florinef 250 mestinon genérico funciona albendazole tabletas para herpes zoster urispas tabletas presentaciones toradol en honduras precio baclofeno zenegra precio triamterene costo ecuador aldactone aerosol precio argentina venta de pamelor en concepcion 2013 avana baja precio benadryl costo en argentina el aspirin es de venta libre en farmacias venta de pastillas cephalexin en españa venta pastillas amantadine quito ecuador precio de slim tea 1 precio del liponexol mups precio actual del femara en venezuela serophene de venta en cuenca valtrex precio en el salvador
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News regarding sponsorship agreements in baseball, as well as promotions

LA Angels Commemorative Tee to Have 853 Players, Coaches and Managers Names PDF Print E-mail
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Written by Maury Brown   
Friday, 08 April 2011 07:56
Angels tee-shirt Angels tee-shirt

As giveaways go, the traditional tee-shirt still gets the most traction. But, for one that might have purchased select tees from say the Baseball Hall of Fame, getting the names of players on one can be an educational endeavor, especially for kids.

That’s why when the Angels celebrates the home opener of its 50th anniversary against the Toronto Blue Jays tonight, each fan will receive a commemorative T-shirt from Nitto, the high performance tire manufacturer. The front of the spiffy red shirts features the Angels’ official 50th Anniversary logo and will signify the start of a year-round celebration.

But what's certain to make this a collector's item for diehard Angels fans is the back of the shirt. That's because, in ever-so-fine print, it bears the names of all 853 Angels’ players, coaches and managers who have donned the uniform since the club’s founding in 1961.

As a bit of history, the Angels joined Major League Baseball as an expansion team in 1961 with entertainer Gene Autry as their owner. The team’s competitive history began with a 7-2 win against the Baltimore Orioles on April 11, 1961.  Ted Kluszewski, a veteran slugger, clubbed two home runs to lead the way.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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LeBron James Partners With Red Sox Owners, Fenway Sports Management PDF Print E-mail
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Written by Maury Brown   
Wednesday, 06 April 2011 18:26
Fenway Sports Management
LeBron James

LeBron James has made it known that he’s a big New York Yankees fan, but today, he’s become a partner with the Yankees most hated rival, the ownership of the Boston Red Sox.

James and his LRMR Marketing & Branding have entered into a business partnership with Fenway Sports Management who has a portfolio of sports holdings that include the Boston Red Sox, the Liverpool Football Club of the English Premier League, New England Sports Network (NESN) and 50% of Roush Fenway Racing – all of which are owned by John Henry and Tom Werner. The partnership will see FSM in an exclusive partnership with LRMR to secure global marketing and sponsorship opportunities for LeBron James.

FSM will work with the two-time NBA MVP and his business partner Maverick Carter/LRMR on James’ future business, marketing, endorsement and philanthropic endeavors all over the globe.

As part of the agreement, James and Carter will acquire a minority ownership stake in Liverpool FC.

“I am thrilled to be working with John Henry and Tom Werner,” said LeBron James. “These guys, like me, have a passion for sports. You can see the drive and commitment they have for their teams. For me, this is about being in business with an organization that loves sports as much as I do.”

“We believe this will be a powerful collaboration between FSM and LRMR and LeBron.  There are very few athletes who can match his global reach, appeal and iconic status,” said Tom Werner.  “We are very excited that LeBron will be part of the Liverpool FC family.  LeBron and Liverpool each has a powerful presence internationally, with particular strength in Asia, but we feel the business opportunities for both working and being identified together in emerging international markets will result in unforeseen opportunities that neither would have been able to realize alone.”


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Jose Canseco Will Talk to you on the Phone for $50 a Minute PDF Print E-mail
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Written by Maury Brown   
Thursday, 31 March 2011 14:53
Jose Canseco
"Hi there. This is Jose Canseco. Please leave $50
at the beep."

Give to Jose Canceco. He’s had his 15 minutes, was an opportunist that actually spoke more of the truth than people thought about PED use in baseball, and has had controversy follow him along the way.

Case in point, his recent boxing debacle in which Jose sent his twin brother Ozzie to fill in for him in a celebrity boxing match. Problem was, Ozzie wasn’t saying he was Ozzie but rather tried to pull it off that he was Jose.

Oops.

But, this is Jose Canceco, so of course it wasn’t his fault. His answer? Promoter Damon Feldman knew of the bait and switch the whole time, and challenged Feldman to a lie detector test.

"There was absolutely no point and time that Feldmen wasn't aware that Ozzie was coming in to fight for me" said Jose.  "I have fought for Feldmen four times before and he knows exactly what I look like and who I am."

But, not content to speak through a PR firm or Twitter, where (gasp) people would get his side of the story for free, now Jose is letting you – yes, you the fan and media – talk directly on the phone.... for $50 a minute.

That’s right, Jose Canseco is charging media and fans alike to talk to him on the phone. You want 15 min? Great, shell out $750.

Canseco has partnered with MyFanLine.com, the service that racks up the ducets through direct calls to Jose.

“Stand up for the truth even though you have to fight an army,” said Jose on Twitter. He forgot to add, “As long as I’m making $50 a minute at it.”

The bigger question is... Will it be Jose or Ozzie that answers the phone?


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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JetBlue Extends Partnership as "Official Airline of the Boston Red Sox" PDF Print E-mail
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Written by Maury Brown   
Wednesday, 30 March 2011 07:32

JetBlue

This article is sponsored by BetUS: College Basketball Betting found at BetUS

Showing that the sponsorship market is beginning to thaw, a series of announcements heading into the 2011 are being made. With the Red Sox being one of MLB's most recognizable brands, this news should come as no surprise.

JetBlue Airways Corporation (Nasdaq: JBLU), Boston’s largest airline, announced yesterday that they have entered into a landmark eight-year extension as the Official Airline of the Boston Red Sox and the Official Airline of Fenway Park. Additionally, the airline will sponsor JetBlue Park, the new Spring Training ballpark for the Boston Red Sox in Lee County, Florida. Red Sox Executive Vice President and Chief Operating Officer Sam Kennedy and JetBlue’s Senior Vice President of Marketing and Commercial Strategy Marty St. George celebrated the announcement with JetBlue crewmembers at the JetBlue Airways Ticket Counter at the Southwest Florida International Airport. The ballpark and adjoining Player Development Complex are scheduled to open for the 2012 Spring Training season.

“From the outset, our relationship with JetBlue Airways has been a true partnership based on our shared commitment to the highest levels of customer service,” said Sam Kennedy, Red Sox Executive Vice President and Chief Operating Officer. “The foundation of our work together continues to be in Boston and Fenway Park, but we’re thrilled that with today’s announcement it now officially extends not only to our new Spring Training home in Lee County, Florida, but also to our work in the Dominican Republic. This is a great day for Red Sox Nation.”

“As the largest carrier in Boston, we are proud to be the official airline of the Red Sox, and especially proud to renew our partnership today,” said Mr. St. George.

The centerpiece of JetBlue’s partnership with the Red Sox in Lee County, FL, is the team’s new Spring Training ballpark, and at today’s event the airline announced it will make an annual contribution during the term of the agreement to the capital improvement fund already established by the Red Sox and Lee County to support ongoing maintenance and improvements to the facility. JetBlue also announced the creation of a new program that, beginning in 2012, will provide Spring Training game tickets to Lee County, FL non-profit groups.

As part of the extension, JetBlue also becomes a Fenway Park Preservation Partner, making it one of a select group of organizations that will play a key role in helping the Club celebrate the 100th anniversary of its Boston home next year. JetBlue will also continue as a sponsor of Lindos Suenos, the Red Sox’ youth volunteer exchange program in the Dominican Republic.

“Whether it’s taking part in the Fenway Park Centennial celebration in 2012 or volunteering side by side with Lindos Suenos, JetBlue is committed to being an involved member of the Boston Community,” said Mr. St. George.

Additional extension terms include JetBlue signage throughout Fenway Park, naming rights to the Red Sox Dominican Academy, continued sponsorship of the annual Spring Training “Truck Day” and preferred partner status of the Red Sox Destinations fan travel program.

The deal extends off JetBlue's and the Red Sox initial partnership in 2008


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Derek Jeter, Mariano Rivera Top Most Marketable MLB Players List PDF Print E-mail
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Written by Maury Brown   
Thursday, 24 March 2011 15:05
Derek Jeter
Derek Jeter is ranked as MLB's most
marketable player, according to Nielsen

We’re just one week away from the start of MLB’s 2011 season, and with it, gauging value across the league is being published. Whether it was the Forbes valuations, or who sold the most jerseys last year, baseball is seeing some robust numbers.

Today, The Nielsen Company published data showing who is the most marketable players in MLB. According to to Nielsen and E-Poll’s N-Score system,  two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, ranking. The N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels. The Top 10 Most Marketable Players in Baseball ranks the endorsement potential of MLB’s current players, with Texas Ranger Josh Hamilton, Tampa Bay’s Evan Longoria and Yankee Alex Rodriquez also making the list. Minnesota’s Joe Mauer, 8th on the list nationally, hit it out of the park as the top-scoring local favorite.

As the rankings show, it’s not all about market size in determining marketability. While the top two, and three out of 10, hail from baseball’s biggest market and largest brand (New York Yankees), Evan Longoria (Rays and Tampa/St. Pete), Ichiro Suzuki (Seattle), and Albert Pujols (St. Louis), show that star power drives marketability over the market size.

N-Scores for the Top 10 Most Marketable Active Baseball Players

RANK

Player

Team

National
N-Score

Local
N-Score

1

Derek Jeter

New York Yankees

165

407

2

Mariano Rivera

New York Yankees

56

226

3

Josh Hamilton

Texas Ranger

40

232

4

Albert Pujols

St. Louis Cardinals

40

471

5

Evan Longoria

Tampa Bay Rays

39

131

6

Ichiro Suzuki

Seattle Mariners

37

454

7

Chipper Jones

Atlanta Braves

36

274

8

Joe Mauer

Minnesota Twins

36

620

9

Alex Rodriguez

New York Yankees

35

151

10

Roy Halladay

Philadelphia Phillies

34

336

Source: The Nielsen Company

As noted by Nielsen, advertisers are spending more than a billion dollars on endorsements each year so a player’s ability to be pitchmen for products is important, as well.

Derek Jeter is on a tremendous run, with each new endorsement raising his profile with consumers. With a score more than three times his nearest competitor, it’s no wonder he’s been the face for Nike, Gatorade, Fleet Bank, Ford, VISA and more,” said Stephen Master, VP, Nielsen Sports [1]. “While many of the players may not have national visibility, locally their brands resonate at a very strong level, with some having local N-Scores almost 10 times that of their national one.”

For all of baseball, including current and former players, commentators and owners, a few all-time greats lead the pack. Yogi Berra holds the top spot, with an N-Score of 257, followed by Willie Mays (236) and Cal Ripken, Jr. (228). One noteworthy surprise? Joe Torre beat out his former players—Jeter and Rodriguez—with a score of 207, making him baseball’s fourth most marketable personality.

Methodology
How are the rankings derived? According to Nielsen, using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. N-Score Local provides this information for athletes within their team’s local market as well as nationwide. Players are defined as Hall of Fame (receiving an N-Score of 200+), Superstar (100 to 199), MVP (50 to 99), All Star (30 to 49) and Starter (less than 30).


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Josh Hamilton Featured in New MLB Authentic Collection Batting Practice Jersey TV Ad PDF Print E-mail
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Tuesday, 22 March 2011 14:11

Amazing what winning the AL MVP and going to the World Series will do for your endorsements resume.

Texas Rangers slugger Josh Hamilton is featured in the New MLB Authentic Collection Batting Practice Jersey television ads running nationally by Majestic Athletic and Major League Baseball Properties (MLBP).

The humorous ad, featuring Hamilton and an overmatched fan taking swings together in the batting cage, is the centerpiece of Majestic’s largest product launch ever. The ad will appear during game broadcasts on FOX, ESPN, TBS, MLB Network, regional sports networks, as well as additional programming on those and other networks.

See the ad below:


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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MLB, Victoria Secret Expand PINK Clothing line for 2011 PDF Print E-mail
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Thursday, 17 March 2011 13:50

PINKAs recent as 10 years ago, the concept of women’s fan wear really consisted of wearing what the guys had – tee-shirts that were form-fitting, and if you want to call it an “accessory” a team cap.

But, in recent years, through the likes of Alyssa Milano’s Touch line, sports leagues have figured out that women are into sports, want to show their allegiance, and, oh yeah, look good in it.

So, when it was announced in May of last year that MLB was partnering with Victoria Secret on a new line of clothing called PINK, it shouldn’t be surprising that the interest was high (since last year, the story is one of the most trafficked on The Biz of Baseball).

PINK

Today, the women’s line with MLB Properties expanded further – nearly doubling the offerings from last year to 23 teams in 2011, and all 30 clubs represented by 2012. Products range from hoodies, tees, sweats, tanks, and more.

According to MLBP and Victoria Secret the Spring 2011 line launched throughout March will feature the AZ Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers, and the Washington Nationals. Those teams are added to the Red Sox, Cubs, White Sox, Angels, Dodgers, Twins, Mets, Yankees, Phillies, Padres, and Cardinals that were introduced last year.

The co-branded products will be available in over 360 Victoria Secret stores, team stores for each team that are represented, and online at www.vspink.com and MLB.com

According to MLB, in the last two years alone, women’s apparel sales have more than doubled for the league.

Remember guys... Chicks dig the long ball.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Under Armour Named "Official Performance Footwear" Supplier of MLB PDF Print E-mail
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Monday, 14 February 2011 15:28

MLB

Under Armour

Major League Baseball Properties and Under Armour, Inc. (NYSE:UA) announced today that the Baltimore-based athletic performance brand will become the official performance footwear supplier of Major League Baseball, effective for the upcoming 2011 season. The multi-year agreement gives Under Armour the worldwide rights to produce and distribute the official “silhouetted batter” MLB logo on its MLB Authentic Collection baseball cleats.

As part of this new licensing agreement, Under Armour will have the rights to include the MLB logo and MLB Club marks on the Brand’s in-store, digital, and print advertising for baseball footwear and will have a feature attraction at MLB All-Star FanFest beginning this summer in Phoenix and throughout the term of the contract.

“Under Armour brings a unique attitude and energy to everything they do, and we’re excited to officially welcome them into the MLB family,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “Their commitment to performance is respected throughout the industry, and we have no doubt our players and fans will be excited about their baseball footwear.”

“We are excited to take our efforts in baseball to the next level, as this further demonstrates Under Armour’s commitment to aligning elite championship athletes with the most innovative performance footwear in the marketplace,” said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. “This relationship provides an opportunity to outfit an increasing number of the game’s biggest stars, as well as the ability to showcase the Brand’s dedication to the sport of baseball.”

This deal is an expansion of Under Armour’s current activation within the sport of baseball. Some of the game’s top young talent, including World Series Champion and 2010 National League Rookie of the Year Buster Posey, Jonathon Papelbon, Ryan Zimmerman, Matt Wieters, Jose Reyes, and Nick Markakis, have been wearing the Brand’s signature performance apparel, footwear, and accessories both on- and off-the-field.

This upcoming season the Brand will unveil the latest in cleated footwear with the UA Heater and UA Natural cleats featuring Rotational Traction™ cleat configuration, a technology allowing for maximum acceleration and power.

Source: MLB Properties


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Anheuser-Busch, MLB Announce Multi-Year Partnership, End Dispute PDF Print E-mail
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Thursday, 30 December 2010 18:21

A-B

THIS IS BREAKING NEWS....

Anheuser-Busch and Major League Baseball today announced that the two sides have reached a multi-year sponsorship renewal ending a dispute between the longtime partners. A-B was suing MLB for what they had claimed was an attempt to jack-up the price on the longstanding sponsorship renewal, while MLB had claimed that in reaching a far more lucrative deal with the NFL it did not make MLB A-B’s number one sports property in the U.S. The deal with the NFL is reportedly worth $1.2 billion over six years.

The agreement was reached one day before the expiration of the current agreement between MLB and the brewing giant.

Both parties agreed to drop their pending litigation. Financial terms were not released regarding the sponsorship extension between A-B and MLB.

The agreement designates Budweiser as Official Beer Sponsor of Major League Baseball.

“Major League Baseball has always been a top priority for our Budweiser brand and is important to our plans,” said Mark Wright, vice president of media, sports and entertainment marketing, Anheuser-Busch, Inc.  “We value our long-term relationship with the league and are happy to have resolved this issue.  We look forward to continuing the successful relationship we’ve had with MLB for more than 30 years.”

“Anheuser-Busch has been a major supporter of Major League Baseball for decades, so we are all pleased that we were able to work through our differences to reach an agreement which will continue our relationship,” said Tim Brosnan, Major League Baseball Executive Vice President, Business.  “We have made significant progress with Anheuser-Busch and look forward to working together on planning for the 2011 season.”

Anheuser-Busch will continue to promote its Budweiser brand through Major League Baseball-themed promotions, in-store point-of-purchase displays, television and print advertisements, and on its products.  Budweiser is a sponsor of 26 of 30 Major League Baseball teams.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Major League Baseball Partners with Mrs. Fields Cookies PDF Print E-mail
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Thursday, 11 November 2010 15:40

Giants cookie tinWant to have your kid show his undying support for his favorite MLB team at the school lunch table? You a Giants fan that is looking to rub it in when you invite friends that are Dodger backers at the next Holiday party? Here's a sweet way to pull it off.

In its first-ever sports league licensing partnership, Mrs. Fields Famous Brands, LLC has joined Major League Baseball Properties by offering individually wrapped Mrs. Fields cookies outfitted with MLB Club logos as well as cookie tins decorated with MLB Club logos filled with Mrs. Fields cookies.

Cookie tins and logoed cookies are now available for the 2010 World Series Champions San Francisco Giants; each of the 2010 playoff teams, which include the Atlanta Braves, Cincinnati Reds, Minnesota Twins, New York Yankees, Philadelphia Phillies, Tampa Bay Rays and the Texas Rangers; as well as the Boston Red Sox, Chicago Cubs, and St. Louis Cardinals.

Texas Rangers cookiesFear not, Royals, Dodgers, or Pirates fans, a full 30 team roll-out is set for 2011 Opening Day.

In a cool bit of trivia, 40 years ago In the early 1970s, Debbi Fields, founder of Mrs. Fields, was a ball girl for the Oakland Athletics. No doubt, the MLB logoed cookies would be something Charlie Finley would have wish he'd dreamt up.
Both the MLB themed tins and cookies are available at www.mrsfields.com by clicking on the Major League Baseball banner.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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