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Sponsorships, Promotions
News regarding sponsorship agreements in baseball, as well as promotions

Under Armour Renews Sponsorship Deal with Cubs PDF Print E-mail
Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 01 April 2009 10:22

Under Armour at Wrigley Field

Not going away. A lawsuit by the Cubs
against Under Armour has been dropped
and in fact, the deal has been extended.

The Chicago Cubs have dropped their lawsuit against apparel maker Under Armour (NYSE: UA), and, in fact, have renewed their agreement.

The Cubs were suing Under Armour claiming the company was reneging on its five-year, $10.8 million sponsorship agreement with the Cubs. The deal has 7-foot-by-12 foot signs with Under Armour’s logo placed on the two rollup doors in left and center field.

According to the Chicago Tribune, the extended agreement will keep the signage in place, as well as place an ad behind home plate.

Financial terms were not released.

According to the Tribune:

Under Armour would not say Tuesday whether their renewed partnership involves the contract terms cited in the lawsuit. The Cubs said they were "glad to have renewed Under Armour's sponsorship," according to a statement from Matt Wszolek, the team's director of sales and promotion.

Under Armour’s stock closed at $16.43 Tuesday. Shares for the sports apparel maker are down more than 30 percent this year.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Major League Players to Open Prototype Merchandise Store at Citi Field PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 01 April 2009 00:15

David Wright Jersey

Player-only merchandise will be part of a
prototype store being opened at Citi Field
by the MLB Players Association and Aramark.

Most any fan that has attended a Major League Baseball game knows that there is a Team Shop at the stadium where they can purchase items with the home and some away team logos.

But on Friday, a first-of-its-kind merchandise store will open at Citi Field run, not by the Mets, but instead by the MLB Players Association.

A special ribbon-cutting ceremony will take place at The Players Clubhouse: A Players Choice Store at 2pm ET, with New York Mets and Boston Red Sox players, the Major League Baseball Players Association, and stadium concessionaire representatives in attendance.

The store is a joint venture between the MLBPA and Aramark.

According to the MLBPA, “This new concept in stadium retail sales will feature player-only merchandise licensed by the MLBPA’s Players Choice group licensing program. The store provides the MLBPA and its licensees with a unique opportunity to launch new items, test future products and host player-related events.”

MLBPA licensees featured in The Players Clubhouse include VF/Majestic, Nike, Twins, Topps, Upper Deck, WinCraft, Forever Collectibles, PhotoFile and Rawlings.

Look for more details on Friday as to whether this type of retail store will be coming to a ballpark near you.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Audi Becomes Official Luxury Vehicle of the Yankees PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 23 March 2009 10:42
Yankees

 

Audi

Audi today announced that the brand is now the official luxury vehicle of the New York Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the H&R Block Suite Level in left field. The sponsorship begins with the opening of Yankee Stadium and extends through the 2011 season.

Financial terms were not released.

The Audi Yankees Club will be a branded space with the Audi logo displayed on the glass entrance doors and on a glass partition at the entrance. The Club will provide guests a luxurious location to view the game in true Audi style.

“As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense,” said Scott Keogh, chief marketing officer, Audi of America. “Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America’s greatest franchises and to give Audi fans a terrific place to enjoy the games.”

“We are very excited about our new partnership with Audi,“ said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships. “For the first time in the category, this fully-integrated relationship includes a premium entitlement area, signage, hospitality and marketplace activation rights.”

Additionally, the Audi logo will be prominently located on the exterior facade of the H&R Block Suite Level and the Audi brand will be featured on napkins, brochures and televisions within the space.

The deal will also see elements including in-stadium branding opportunities and select Audi vehicle display dates on the Babe Ruth Plaza at Yankee Stadium.

Source: Audi of America

Business of Sports Network Feature Article of the Day:

Soccer City, USA Goes Major League


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Rays to Give Away AL Championship Ring Replica Bling PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 12 March 2009 12:37

Rays RingYes, you too can pretend you’re Willy Aybar.

The Tampa Bay Rays today released this image of the replica American League Championship rings that will be given to all fans attending the Rays vs. New York Yankees game on Tuesday, April 14 at Tropicana Field. The rings are sponsored by International Plaza.

Could you hold a ring awarding ceremony at your home or at your favorite watering hole? The description by the Rays might get you in the mood.

The ring is made of a combination of recessed and raised metal and features diamond dust on the face giving it the look and feel of diamonds. The ring weighs eight ounces and comes in a velvet pouch.

Maybe the party could come with Crown Royal, as it comes in a velvet pouch, as well. All kidding aside, the ring is one-heck of great promotion and a lot better than a fridge magnet, and why not? The Rays have to be proud of what they did last season.

The Rays report that while the April 13 home opener against the Yankees sold out on February 26, tickets are available to the April 14 game and the remaining games of “Championship Week,” the home-opening seven game homestand against the Yankees and Chicago White Sox.

Source: Tampa Bay Rays

BUSINESS OF SPORTS NETWORK FEATURE ARTICLE:

In-Depth: Portland’s MLS Bid Continues After Amended Council Vote


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Dodgers to Run Manny Ramirez Bobblehead Promo in July PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 12 March 2009 08:55

MannyManny Ramirez and Casey Blake will be the first two Dodgers featured on bobbleheads this season.  A third bobblehead will depict a player to be named later.  

Casey Blake Bobblehead Night, presented by Carl's Jr., takes place Wednesday, May 20 vs. the New York Mets.

The Manny Ramirez Bobblehead Night, presented by Kaiser Permanente, is Wednesday, July 22 vs. Cincinnati.

The club announced that a third Bobblehead Night of the season is set for Wednesday, August 19 vs. St. Louis .  Bobbleheads will be provided to the first 50,000 fans in attendance for each game.

The full 2009 Dodgers promotional schedule will be released in the near future.

Ramirez recently signed a two-year, $45 million contract with the Dodgers. Shortly thereafter, the club announced that on the first day of single game sales, fans purchased more than 49,000 tickets for the 2009 regular season, a 33% increase over the 37,000 they bought on the first day of single game sales last year.

Source: Los Angeles Dodgers

BUSINESS OF SPORTS NETWORK FEATURE ARTICLE (MORNING EDITION)

In-Depth: Portland’s MLS Bid Continues After Amended Council Vote


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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JetBlue to Offer $99 "Manny Fan Fare" to S. Calif. PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Friday, 06 March 2009 18:31

Manny 99JetBlue Airways (Nasdaq: JBLU), the Los Angeles Dodgers' official domestic airline partner, today congratulates the team and welcomes back Number 99 -- Manny Ramirez -- with a special $99* Manny Fan Fare offer each way for loyal Southern Californians. For travel through May 21, 2009, L.A. Basin residents can make a home run from Long Beach airport to either New York (JFK) or Boston or from Burbank to JFK for a steal by booking online at www.jetblue.com by Sunday, March 8, 2009.

"JetBlue is proud to be the official airline of the Dodgers. We want to thank the millions of loyal and diverse fans in support of the team and Mr. Ramirez by pitching some of the lowest fares in the industry to the L.A. community," said Marty St. George, Senior Vice President of Marketing and Commercial Strategy for JetBlue Airways. "Customers can choose to jet to Manny's hometown and our home base, New York, or the home of his former team in Boston. This June, JetBlue will offer flights from three L.A. Basin airports to New York - more than any other airline in Southern California - when we launch service from LAX. Think Blue, Los Angeles!"

"I'm happy to be back in Southern California and hope Dodgers fans will take advantage of the generous $99 Manny Fares from my friends at JetBlue. Happy Jetting!" stated Manny Ramirez.

"We're excited to see our partners like JetBlue create a promotion that captures the Manny Ramirez excitement by providing a benefit to our fans and the community with these great Manny fares," said Steve Spartin, Dodgers Vice President.

Manny Fan Fares must be booked by March 8, 2009, 11:59 PM MT. Travel must be completed by May 21, 2009. Travel must take place on Monday, Tuesday, Wednesday, Thursday, and/or Saturday. Blackout dates and other restrictions apply.*

JetBlue will continue expansion in Dodgers territory when it launches twice daily service from Los Angeles International Airport (LAX) to both JFK and Boston on June 17, 2009. JetBlue's new LAX service will be operated with the airline's spacious Airbus A320, which offers roomy, all-leather seating for 150 including the most legroom in coach of any U.S. airline**. Customers looking to pamper themselves even further can upgrade to a super-spacious Even More Legroom seat. For just $30 extra each way on nonstop flights to Boston or New York, customers can stretch out and enjoy 38" of seat pitch.

Source: JetBlue Airways


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Yankees, Bank of America Break Off Sponsorship Talks PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 26 February 2009 18:37

 

Yankees

 

 

Bank of America

 

Cashing out. A lucrative in-stadium naming rights
deal between Bank of America and the Yankees is
off due to the banking giant's financial woes.

In September of last year, Bank of America was said to have been on the verge of a major in-stadium naming rights sponsorship deal for new Yankee Stadium. BofA (NYSE: BAC) was supposedly to have beaten out JP Morgan Chase (NYSE: JPM) for the chance to have their corporate presence displayed prominently throughout the new stadium. With the Yankees not offering up naming rights to the new stadium, it was believed to be the best corporate sponsorship deal that the Yankees would offer. As reported by the SportsBusiness Journal at the time, the deal was to includes a comprehensive financial relationship between the Yankees and Bank of America. It also was to offer the company a vast array of inventory within the new ballpark, including prime signage in and around the park, large signs on the highways around the stadium, prominent exposure on Gate 4, the stadium’s main entrance, several fixed signs on top of the stadium affording an aerial view, a large sign atop the right-field scoreboard, even bigger signage on the back of the scoreboard that will face a new subway stop, signs on interior gates leading to the field, fixed and LED signs inside the stadium and the stadium bowl, permanent dugout branding and behind-the-plate signage and a logo on all Yankees tickets.

Also included in the deal was media on Yankees rights holder YES and flagship radio WCBS radio and access to some of the front-row Legends seats in the new stadium, which the Yankees will price at $500 to $2,500 a seat.

The duration of the agreement was said to have been structured for 20 years.

Now, that deal is off with Bank of America saying that due to their financial struggles, as well as requests for federal bailout money.

According to The AP, Yankees spokesperson Alice McGillion said Thursday that with the downturn in the economy, “we have determined that it is better to enter into a traditional business arrangement with a financial institution.”


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Ace Tickets Reaches Three Major New England Sponsorship Deals PDF Print E-mail
Sponsorships, Promotions
Written by Maury Brown   
Friday, 06 February 2009 13:50
Ace TicketsAce Ticket Worldwide, Inc. announced yesterday that it has signed three major advertising sponsorship deals with New England Sports Network (NESN), Boston College Athletics and Comcast SportsNet. Financial terms of the deals were not disclosed.

With hockey season in full swing, Ace Ticket is now the official sponsor of NESN’s Boston Bruins postgame show, “Ace Ticket Bruins Overtime Live.” Under the terms of the agreement, the on-air program includes prominent logo placement, on-screen and in-game drop-ins, and commercial advertisements.

"A key marketing mission of Ace Ticket is to raise awareness of our brand to connect with our existing client base and reach prospective customers,” said Holzman. "Partnerships with industry leaders such as NESN, Boston College and Comcast SportsNet provide us with an excellent opportunity to deliver our key messages to a broad array of consumers across New England.”

As the official secondary ticket sponsor of Boston College Athletics, Ace Ticket’s agreement features fixed and electronic signage positions at Boston College sporting events including basketball and ice hockey at Conte Forum as well as football at Alumni Stadium. As part of the deal, Ace will receive a 3’ x 6’ fixed entry-way sign, LED signage as well as an online campaign featuring rotating web banners and fixed advertising.

In a deal with Comcast SportsNet, Ace Ticket will rotate two commercial advertisements during Boston Celtics broadcasts over the course of the three years. As part of the agreement, Ace will also sponsor the Boston Celtics in-game quarterly stats.

This news comes on the heels of recent announcements by Ace Ticket including the appointment of three new members to the company’s executive leadership team and the impending opening of its flagship retail location on Causeway Street. The 1600 square-foot retail store will be Ace’s eighth retail location and is scheduled to open its doors in the spring of 2009.

Source: Ace Tickets


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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