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Upgrade for At Bat 2010 for iPhone, iPod Touch Released PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Friday, 02 April 2010 11:35
Overlay
The latest upgrade for MLB.com's At Bat application sees overlays to access
game details over video

With the beginning of the 2010 Major League Baseball regular season set to get underway this Sunday, MLB.com has rolled out an upgrade for their At Bat 2010 app for iPhone and iPod Touch.

The upgrade involves several interface changes, as well making home and away video feeds available for the first time beginning on Opening Day. Streaming video is available for iPhone and iPod Touch if users have an MLB.TV subscription along with the mobile device application.

A nice addition is the new “video overlay” that allows you to access the box score, field, and player overlays.

A schedule of games for that day has been added (see image below), and in one of the most sought-after issues that has been talked of during Spring Training, the reliability of Gameday Audio has been improved.

Schedule
Updated Game Video Schedule
Update
Update details

 

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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At Bat 2010 Streaming Video (Finally) Arrives for iPhone, iPod PDF Print E-mail
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Written by Maury Brown   
Thursday, 25 March 2010 13:18
At Bat 2010 Video
At Bat 2010 users on iPhone and iPod Touch with an MLB.TV subscription
can now (finally) see streaming video of spring training games

When MLB.com’s At Bat 2010 app for iPhone and iPod Touch went on sale in early March, fans started chomping at the bit for when spring training games were to begin streaming to iPhone and iPod Touch mobile devices. The splash screen for MLB.TV read, “Spring Training games coming in mid-March”.

Well, mid-March came and went, and fans began filling The Biz of Baseball’s in-box with questions on when it would arrive. Over the weekend, a source close to MLB.com said it would be arriving on Monday… Well, for those that have the devices know, it didn’t arrive.

Now, it has (finally).

As of this afternoon, those that own MLB At Bat 2010 and have an MLB.TV subscription can catch games (with no blackout restrictions!). Enjoy, and at least the delay was around spring training games, and not the regular season.

At Bat 2010


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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MLB.TV Arrives on At Bat 2010 for iPhone, iPod on Monday PDF Print E-mail
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Written by Maury Brown   
Sunday, 21 March 2010 00:50
At Bat 2010 Video
On Monday, At Bat 2010 users with an MLB.TV subscription will finally be
able to see streaming video

The best thing that ever happened to MLB.com’s “At Bat” app for iPhone and iPod Touch was the addition streaming live video via MLB.TV subscription. The ability to watch games from the mobile platform was a benchmark that every other league has been working toward delivering on a regular basis.

So, when “At Bat 2010” was released just a short hour before Spring Training games started at the beginning of the month, one of the first thing fans zeroed in on was the day pre-season games would available for At Bat. “Mid-March” the message in At Bat said, and here we are about to enter the last full week of the month, and still no streaming games.

On Monday, that will change when iPhone and iPod Touch users (sorry, Blackberry, Android, and Palm users, no streaming video for At Bat, yet) that have At Bat 2010 and an MLB.TV subscription will be able to start seeing games. Remember, there are still those bothersome blackout restrictions, but at least you’ll be warm in knowing the functionality is there almost three weeks before Opening Day. Batter up.


OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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MLB At Bat 2010 Now Available for Android PDF Print E-mail
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Written by Maury Brown   
Wednesday, 03 March 2010 17:36
Android
At Bat 2010 for Android is
now available

Tuesday, it was iPhone and Blackberry. Late Weds., it's Android.

MLB.com has now released "At Bat 2010" for Android devices directly through the Android Market function. Cost is the same: $14.99.

Last year, At Bat was available as a Beta in late October for the postseason. This will be the first release that will allow users to experience At Bat for an entire season.

In Other News... Palm Support

We've been getting a lot of questions about At Bat 2010 support for Palm. MLB.com released it last year as Mobile Premium for Palm Pre in the summer and that it will be return for 2010 in mid-March.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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At Bat 2010 News: Blackberry, Android, and Blazing Sales for iPhone PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Wednesday, 03 March 2010 12:13
At Bat 2010 for Blackberry
At Bat 2010 was released late Tues. for
Blackberry. Here's its scoreboard
interface

MLB.com’s “At Bat 2010” was released yesterday in Apple’s iTunes App Store, just before the first Spring Training game aired, and with it, the faithful using Apple’s mobile platform were, for the most part, elated.

As soon as we published the news, emails poured in asking about other platforms, as well as, how sales might be going. Here’s an update:

Blackberry Beret – iPhone and iPod Touch users got At Bat 2010 first on Tuesday, but later in the day the product was released for Blackberry (download here).  Supported devices include: 9500, 9520, 9530, 9550. Sorry, Blackberry users… No streaming video.

An Android Today – MLB.com informs that At Bat will be released for Android users sometime today (Weds.).

You Really Like Me (iPhone) – There were some rumblings yesterday about increasing the price of At Bat from $9.99 last year to $14.99 this year. That didn’t seem to slow purchases down. According to MLB.com it was the:

  • #1 top grossing app
  • #3 top paid app
  • #1 top paid sports app (less than 3 hours to achieve the ranking)

What is “At the Ballpark”? – This is the question on everybody’s lips, and the answer is… well, we don’t know the answer. MLB.com will only say that this new feature will provide “customized, proprietary content to fan-experience tools and more” and that it is still in development. We can speculate, however… Our guess (dream)? Ballparks that are Wi-Fi enabled will allow you to see content at the ballpark you are attending, thus enriching the game. REALLY dreaming for the future… Imagine being able to order food through your device or something to that effect. We’ll give you the reality of the future when MLB.com comes closer to release.

NOTE: MLB.com has not yet updated their mobile section for links to download At Bat 2010 for each platform. Here are the two available at publishing:


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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MLB.com's "At Bat 2010" Released PDF Print E-mail
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Written by Maury Brown   
Tuesday, 02 March 2010 02:22
At Bat 2010 interface
At Bat 2010's revised "scoreboard"
interface
At Bat 2010 News
At Bat 2010's "News" interface is a new
addition this year
Streaming Video
At Bat 2010 streaming video

NOTE: At Bat 2010 is now available through Apple's iTunes. However, MLB.com's Mobile page has not yet linked to it.

It has become one of the best selling apps for Apple's iPhone and iPod Touch (it ranked at #2 selling app on iTunes for 2009), expanded to Blackberry and Android devices (albeit, without live streaming video), and was hyped at the iPad launch earlier this year. What is it? MLB.com's "At Bat".

(POLL: Do You Plan on Using MLB At Bat 2010 for Your Mobile Device This Season?)

Now in its third incarnation, At Bat 2010 launches today, just in time for Spring Training telecasts (it hit iTune's App Store all but 10 min. before the first Spring Training Game aired). What do you get this year? Here's a look:

Cost: The cost for At Bat has gone up this year, from the $9.99 in the past, to $14.99 for 2010.

Scoreboard Interface: The scoreboard interface (see image above) has been revamped to allow you to select Gameday Audio or streaming video (MLB.TV subscription required) at a touch.

News: A new addition is "News", which hitches you to MLB.com stories.

Video Library Search: Users can now search by player or team.

Spring Traing Stats - For those getting At Bat 2010 early, there will be Spring Training stats added, but not until mid-March.

Enhanced Video: The description does not say how, but there will be enhanced video forthcoming for At Bat 2010 (regular season)

Streaming Video: iPhone and iPod Touch users will (once again) get streaming video. Last year, this was the only mobile platform to offer streaming video of games and highlights. It is unknown whether Blackberry or Android users will have streaming video as an option in 2010.

This report is based upon screenshots and information provided within Apple's iTune's store. More details as information is released from MLB.com.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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First Look: MLB.com's "At Bat" for iPad PDF Print E-mail
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Written by Maury Brown   
Thursday, 28 January 2010 02:49

(Credit: James Martin/CNET)

 


UPDATE (11:30am ET): The images below are taken from a demo run yesterday at Apple's iPad unveiling event. With that, we have updated the bullet points below. MLBAM informs that no other details will be forthcoming until closer to launch when Apple creates a new iPad store.  One small bit of news that we do know from MLBAM... The name "At Bat" is not firm for the iPad application, so it's possible it may fall under a new name by release.

 

NEW SCREENGRABS FROM APPLE iPAD EVENT


Player card and boxscore widgets displayed over video highlight

Pitch details

Click on pitch for additional data

 

We're awaiting more details from MLB Advanced Media, but in the meantime, when the screenshot at the very top appeared on CNET, we had to bring it to your attention.

What you're seeing is MLB.com's "At Bat" app (NOTE: App name not firm, may be under new name for iPad) for Apples's new iPad. While we have no specs, here's what we can see:

  • Video highlights over Pitch F/X
  • Click on a pitch's trajectory to see details (see new image provided)
  • MLB.TV icon. Flip to video of the game
  • Gameday Audio icon. Flip to the home or away radio feed for the game.
  • Pitcher/Hitter match-up detials (bottom bar, middle)
  • Lineup (bottom bar, right). Scroll through the lineup
  • "Baseball cards" - Click on a player image and get ther stats, much as a baseball card appears.
  • Boxscore, Field, Summary - Details that have been in the current At Bat, but now one, or all, appear as widgets on screen.
  • Widgets over video - Any of the statistical info in widgets can now be displayed over video (see image).
  • Game score displayed on outfield wall, ala Fenway Park
  • Top bar allows you to scroll left and right through the day's games.

OK... If you're going to go the iPad route, can you blame anyone for shelling out the extra $$ for the G3 enabled version? Being able to watch the game this way, anywhere, would be fantastic.


BUSINESS OF SPORTS NETWORK FEATURE STORY:

(THE BIZ OF FOOTBALL)


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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MLB.com Releases "At Bat 2009" Beta for Android Devices PDF Print E-mail
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Written by Maury Brown   
Thursday, 29 October 2009 17:48
At Bat for Android
Take me to your leader. MLB.com
releases At Bat 2009 for Android

For those that have a iPhone, iPod Touch, Palm Pre, or Blackberry, have been able to enjoy MLB.com’s At Bat 2009 application for their mobile device.

Starting today, it’s available in a beta version  for Android devices for the rest of the postseason… for free.

This initial version is a free download from the MLB.com WAP site and includes live audio of the entire Series.

The award winning app offers Gameday audio, steaming video, and Gameday graphics and stats (Postseason.TV is only available for iPhone, iPod Touch as they offer adaptive bit rate technology for live streaming video).

Look for the full release for the 2010 season.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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All Games Streamed on At Bat for iPhone, if MLB.TV Sub PDF Print E-mail
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Written by Maury Brown   
Monday, 20 July 2009 18:27

MLB At Bat Upgrade

UPDATE: A press release notes that MLB.com will continue to make up to two games per day, the At Bat.TV Games of the Day, available for all At Bat 2009 App subscribers, subject to blackout restrictions.


An upgrade to MLB.com’s At Bat 2009 for iPhone was released today, and it’s a good news/bad news offering.

The good news is, if you are an MLB.TV or MLB.TV Premium subscriber, with blackout restrictions the exception, you will be able to see every game streamed live listed in At Bat for a given day.

The bad news is, if you are not an MLB.TV sub, there will now only be one game a day.

Selecting the “TV” button now on all games (minus the free game of the day) navigates to you an MLB.TV login screen where email and password are requested.

The current update to At Bat 2009 is free.

Special thanks to Kevin Reiss on Twitter


Maury   BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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MLB.com Releases Mobile App for Palm Pre PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Thursday, 02 July 2009 11:47

MLB.com announced today that MLB.com Mobile Premium, a new mobile-optimized live game product developed for the Palm Pre smartphone, is available on the device via the MLB.com mobile Web site (wap.mlb.com).

Fans can stay connected to their favorite team wherever they go with these four live game components of MLB.com Mobile Premium:

  • MLB.com Mobile Gameday Audio - Listen to live audio broadcasts of every Major League Baseball game through the final out of the 2009 World Series. Each game will offer the choice of listening to the home or away broadcasts without any blackout restrictions.
  • MLB.com Gameday - Follow every pitch of every game with a detailed graphic presentation and live statistics.
  • In-Game Video Highlights – Get real-time, high quality video highlights delivered directly to the smartphone quickly after the play happens on the field.
  • Expanded scoreboard – View live statistical data from every MLB game, including linescores, current runners on base and other game details.

MLB.com Mobile Premium on the PalmPre is available to subscribers for a one-time fee of $14.99 for the remainder of the 2009 season, including the entire postseason, or a monthly charge of $2.99.

For those asking, "Is this a Palm Pre version of At Bat 2009 for iPhone and iPod touch," the answer is, sort of. While the majority of At Bat's functionality is in place, live streaming video, is not, nor is condensed games, at this time. Also, the cost is far different. At Bat has been priced at a one-time fee of $9.99 , making it $5.00 less than MLB.com Mobile Premium for Palm Pre. Also, At Bat is currently not available on a monthly fee.

Source: MLB.com


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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