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Sponsorships, Promotions
News regarding sponsorship agreements in baseball, as well as promotions

MLB Players Release Merchandise to Benefit Wounded Warrior Project PDF Print E-mail
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Written by Maury Brown   
Monday, 19 April 2010 11:09
Major Leaguers and Wounded Warriors

Major League baseball players are honoring the sacrifices made by our nation’s wounded warriors by launching an exclusive line of military-themed licensed products to benefit the Wounded Warrior Project, it was jointly announced today by the Major League Baseball Players Association (MLBPA) and the Wounded Warrior Project.  Major Leaguers are also contributing an additional $100,000 from the Major League Baseball Players Trust to the Wounded Warrior Project, to support their efforts in ensuring this generation of wounded warriors is the most successful and well-adjusted in our nation’s history.

The Major League Baseball Players Association, in association with its licensee Activa Global Sports & Entertainment, today unveiled this unique apparel line of men’s and women’s camouflage and army green T-shirts, baseball hats and army style hats featuring the names, numbers and facsimile signatures of 26 of the game’s top players.  (select Read More to see the complete listing)

The merchandise is now on sale exclusively at approximately 1,500 Wal-Mart locations across the country.

A percentage of the proceeds from the sale of each item will be contributed directly to the Wounded Warrior Project in support of its on-going efforts to provide programs and services to thousands of wounded servicemen and women.

“Thanks to Major League baseball players, the MLBPA, the Players Trust, Activa Global Sports & Entertainment and the American public, who believe in our mission of honoring and empowering wounded warriors, we are able to further enhance our unique programs and services for the wounded and their families,” said Wounded Warrior Project Executive Director, Steve Nardizzi.  “Their vital support will help ensure that this generation of warriors will not be forgotten.”

“On behalf of the players participating in this program, and all Major Leaguers, in general, it’s an honor to help raise funds and awareness of our wounded warriors by supporting the Wounded Warrior Project,” said Johnny Damon of the Detroit Tigers and a national spokesman for the Wounded Warrior Project.  “Thousands of brave young men and women put their lives on the line every day for each and every one of us, and this program gives us an opportunity to show our gratitude. I also would like to thank Activa Global Sports and Entertainment for joining us in support of such a worthy cause.”

Over 37,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post traumatic stress disorder, major depression, and traumatic brain injury (TBI).  WWP assists wounded warriors and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improve their mental health and well-being. Whether through caregiver retreats, combat stress programs, career and education services or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.

"We are honored to have the opportunity to partner with the Wounded Warrior Project and the Major League Baseball Players Association to create a line of products and an awareness campaign to help the brave men and women who put their lives at risk to ensure our freedom. These warriors have sacrificed so much for our country and we are humbled to be able to contribute to their cause," said Ray Taccolini, President, Activa Global Sports & Entertainment.

Select READ MORE to see a complete list of partisipating players in the program:

 

Read more...
 
Disney, MLB Rollout Mickey Mouse All-Star Game Statuettes PDF Print E-mail
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Written by Maury Brown   
Monday, 19 April 2010 10:38
Mickey Mouse figurines
Disney and MLB go Goofy over merchndise. Replica figurines to
coincide with All-Star Game statues have been unveiled.
(Click to see in larger view)

The beginning of the marriage between The Mouse and Major League Baseball has begun.

Major League Baseball Properties and Disney Consumer Productstoday unveiled 36 different designs of MLB-themed Mickey Mouse collectible statuettes along with related apparel and merchandise that coincides with the 2010 MLB All-Star Week festivities taking place July 9–13 in Anaheim, Calif. as part of a new collaboration between the organizations (see details of the partnership announcement). The statuettes are replicas of seven and a half foot tall, life-size statues that will be placed at key Southern California landmarks leading up to the All-Star Game on July 13.

In addition, four statuettes will feature various All-Star Game themes. All are available in a 7.5-inch size through MLB.com beginning today and later this month through DisneyStore.com and additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods.

The 36 life-size statues are also decorated using the same logos and designs as the statuettes. With a height of 7.5 feet and weighing 989 pounds, these MLB-themed statues will begin to appear at landmarks throughout Southern California closer to the 2010 All-Star Game. Exact locations will be made public at a later date.

The partnership will see merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels.


Business of Sports Network Launches Autism Awareness Campaign

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Former Red Sox Curt Schilling Joins Board of Directors of Sportbox PDF Print E-mail
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Written by Maury Brown   
Tuesday, 13 April 2010 19:24

Curt Schilling

Fomer All-Star and co-World Series MVP, Curt Schilling, has been appointed to the Board of Directors of Sportbox, a sportsmarketing and advisory firm and long standing licensee of Major League Baseball.

Schilling, who resides in Medfield, MA, becomes part of the 6-member board of the Boston-based company, which initially secured a license in 2003 to produce an enhanced in-ballpark experience with a line of team-branded radios that provides fans with the home club’s live radio broadcasts.

Sportbox has also been granted a license for MLB-branded consumer electronics and a large assortment of tools, the details of which are being announced in the near future.

“We’re honored to welcome Curt to our Board, and pleased that he accepted our outreach,” said company president Bill Frabizio. “Throughout a 20-year career in Major League Baseball, and still today, Curt’s name and reputation is synonymous with hard work, pride and dedication to his profession with unparalleled toughness.

“Since my retirement, I have had many business opportunities to consider. Bill's presentation of Sportbox's plans, along with his determination to set the bar high for his growing company, made this feel right for me," noted Schilling. "Their newest license fits perfectly into my own interests, and I hope I can add good counsel to the company.”


Business of Sports Network Launches Autism Awareness Campaign

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Los Angeles Angels Set Snuggie Wearing Guinness World Record PDF Print E-mail
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Written by Maury Brown   
Tuesday, 06 April 2010 23:05

Snuggies at Angels Stadium

As promotions go, this one was the fuzziest...

At tonight’s Twins-Angels game in Anaheim, each fan was given a red complimentary Hideki Matsui Blankie, or as many of you call it, a snuggie. The plan was for every fan at the ballpark to wear the fleece goodness for five consecutive minutes thus setting Guinness Book of World Record for the "largest gathering of people wearing fleece blankets."

Well, the record was broken tonight as a near sellout crowd broke the former record of 17,758 set by the Cleveland Cavaliers on March 5, 2010. Announced attendance for the game was 43,510.


Business of Sports Network Launches Autism Awareness Campaign

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Minnesota Twins to Plant 100 Trees for Every Bat Broken This Season PDF Print E-mail
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Written by Maury Brown   
Tuesday, 06 April 2010 13:07

Broken Bat

Maybe there’s an upside to all the broken bats in Major League Baseball, after all.

The Minnesota Twins and Minnesota State Parks and Trails today announced a new partnership called “Break a Bat, Plant a Tree.”

According to the Twins, “Every time a Minnesota Twins pitcher breaks the bat of an opposing player during the 2010 season, Minnesota State Parks and Trails will plant 100 trees in one of the 73 Minnesota state parks and recreation areas or along one of the 21 Minnesota state trails.”

The Twins claim that on average, a team breaks one bat every game. That would result in 16,200 new trees planted on Minnesota state parks and trails as a result of Break a Bat, Plant a Tree.

"Minnesota state parks and trails are a treasure for residents of Twins Territory. This program is a unique chance for the Twins to reaffirm our commitment to environmental stewardship and help ensure our Minnesota state parks and trails remain healthy and vibrant. We're thrilled to partner with Minnesota State Parks and Trails to repopulate our forests each time a Twins pitcher 'saws off' an opponent's bat," said Minnesota Twins Vice President of Marketing Patrick Klinger.


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Vans to Release Limited Edition MLB Branded Shoes PDF Print E-mail
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Written by Maury Brown   
Friday, 02 April 2010 11:55

Arguably, there may have been nothing cooler in fashion out of the '80s than Vans shoes. The checkboard skate shoe was something that, if you didn't skate, you had to have after seeing Fast Times at Ridgemont High (who can forget Spicoli hitting his head with them while on the phone?)

Now Vans has teamed with Majestic Athletic and Major League Baseball Properties to bring the classic shoe styles to America’s National Pastime.

Available only at select Vault by Vans retailers, the Vans Opening Day Collection, is an extremely limited edition offering consisting of:

  • A pair of premium Vault by Vans skate shoes with official Major League Baseball logos and colors. Shoes are premium material versions of Vans favorites such as Authentic, Old Skool and Classic Slip-On.
  • A special Authentic Collection™ jersey by Majestic Athletic featuring Vans markings, each jersey is individually numbered for authenticity.

Only one dozen pairs of each version will be available. The 15-team collection debuts Saturday, April 3 with the Boston Red Sox version. The other 14 versions will become available on the day of each Club’s home opener.

(see images below of selected styles)

"When creating Vault by Vans releases, it's always our goal to bring truly unique product to market," said Vans Product Director Steve Mills. "With the high-quality workmanship and exclusive nature of the Vault by Vans Opening Day Collection, we're sure to create excitement around Vans, Majestic Athletic and the start of the Major League Baseball
season."

"“From the Yankee pinstripes to Padre camouflage, Vans and Majestic have created unique once-in-a-lifetime collectors’ items",” said Jim Pisani, President, Majestic Athletic.

“With Opening Day right around the corner, Major League Baseball knows its fans are enthusiastically seeking new and unique ways to support their favorite team,” said Howard Smith, SVP of Licensing, Major League Baseball. “"Together with Vault by Vans and Majestic, we are offering fans an exclusive way to tout their team spirit just in time for their favorite team’s first pitch of the season.”"

Select the images below to see in larger view

Red Sox shoe Red Sox Vans
Mets Vans Mets Vans 2
Braves Vans Chi Sox Vans

Source: Majestic Athletic

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Delta Becomes the Official Airlines of the Minnesota Twins PDF Print E-mail
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Written by Maury Brown   
Tuesday, 30 March 2010 20:48

Delta

Twins Secondary Logo

Expanding on the brand reach of the Twins through their new stadium set to open this season, Delta Air Lines (NYSE: DAL) today announced it is now the Official Airline of the Minnesota Twins.

As part of the multi-year, multi-million dollar partnership, Delta will sponsor the Delta SKY360 Legends Club, a club-level space where the airline will offer fans an opportunity to sample the world-class Delta brand and customer experience. The area encompasses the 16 sections of the Club Level and its elevated position allows for some of the best views of the new Target Field, where the Twins will host their first regular season home game April 12 in front of an expected capacity crowd of approximately 40,000.

A unique feature of the Delta SKY360 Legends Club will be a Concierge Desk staffed by many of Delta's finest frontline employees. The agents, outfitted in Delta's signature "red coats", will partner with a Twins Guest Service Representative at approximately 40 home games throughout the season to answer questions as well as provide outstanding customer service.

"As the Official Airline of the Twins, this new ballpark offers us a unique opportunity to take our relationship with the team and its loyal fans to a new level," said Bill Lentsch, Delta's senior vice president – Minnesota Operations. "We are excited to bring the distinctive Delta brand and experience to life for baseball fans visiting the new Delta SKY360 Legends Club. This latest commitment to the Twins, an organization that is an integral part of Minneapolis/St. Paul, is yet another way we're reinforcing our commitment to the community."

"Our longstanding relationship with Northwest Airlines is one we are very proud of," said Dave St. Peter, president of the Minnesota Twins. "As we move into our new home at Target Field, we welcome our friends and partners at Delta Air Lines to their new home in Minneapolis/St. Paul, and look forward to many more years of success as the home teams."

Delta also has a luxury suite section within new Yankee Stadium as part of Delta being the Official Airline of the Yankees. The Delta Sky360 Suite includea a permanent scoreboard advertisement in left field; home plate and baseline rotational signage; HD centerfield scoreboard and Terrace Level LED branding; and print advertisements in Yankees publications.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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President Obama to Throw Out Ceremonial First Pitch At Nationals Home Opener PDF Print E-mail
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Monday, 29 March 2010 12:17

President of the United States Barack Obama will throw the ceremonial first pitch at Nationals Park in Washington D.C. prior to the 2010 season opener between the Washington Nationals and the defending National League Champion Philadelphia Phillies on Monday, April 5 at 1:05 p.m.

“Opening Day of the baseball season is a special event for our country and its importance has been reinforced by the 100-year history of Presidential participation,” said Baseball Commissioner Allan H. (Bud) Selig, who will be in attendance for the historic First Pitch. “I am proud that President Obama will continue the long Presidential tradition of throwing out the first pitch of Opening Day in Washington D.C. ”

Obama’s appearance will mark the 100th anniversary of the first time a U.S. President threw an Opening Day first pitch and the 48th time a President has done so in Washington , D.C. On April 14, 1910, William Howard Taft began the tradition before the Washington Senators went on to defeat the Philadelphia Athletics 3-0 behind a one-hit, complete game shutout by Hall of Fame pitcher Walter Johnson.

Therefore it’s only fitting that 100 years later, Washington once again faces their neighbors to the north in a highly-anticipated Opening Day showdown. This year, the Nationals made various changes during the offseason, adding plenty of new faces to the roster including Catcher Ivan “Pudge” Rodriguez, Pitchers Brian Bruney, Matt Capps and Jason Marquis, and Second Baseman Adam Kennedy. These and other new additions will join Nationals veterans Adam Dunn, Ryan Zimmerman and John Lannan, who will take the mound against Philadelphia Phillies Pitcher Roy Halladay following pregame ceremonies that begin at 12:30 p.m.

"Across the country, Opening Day is a celebration of the return of hometown baseball and the glorious days of Spring," said Nationals Managing Principal Owner Theodore N. Lerner. "It’s a time of renewed hope and optimism for fans everywhere. The Lerner and Nationals family are honored that President Obama will mark that moment with us at the home of the national pastime in the nation’s capital."

Although individual tickets are no longer available, the club is offering 400 seats in sections 401 and 402 for only $5 starting at 10:00am on game day at Nationals Park Main Box Office. Due to enhanced security and an anticipated sold out crowd, fans are encouraged to arrive early and enjoy pregame festivities which include live music and kid’s activities.

FAN PROMOTIONS & ENTERTAINMENT

  • The first 20,000 fans to enter the ballpark will receive a replica batting practice hat presented by GEICO
  • The enhanced Miller Lite Scoreboard Walk will host Miller Lite Party Nights on Opening Day and Thursday, Friday and Saturday game days throughout the season featuring:
  • $5 beer specials (for the first 2.5 hours after gates open)
  • Pregame entertainment featuring bands (Fridays) and DJ’s (Thursdays and Saturdays)
  • Opportunities to play shuffleboard, corn hole, ring toss and various other games
  • Special guest appearances by celebrity bartenders
  • Half Street festivities will include balloons, sidewalk art and a live band
  • Concourse entertainment will include a DJ performing at CF Plaza in the NatMobile, balloon artists, face painters and more
  • The Nat Pack will throw T-shirts to fans throughout the opening ceremonies and the game

Source: Washington Nationals, Major League Baseball


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Baseball and the Mouse: MLB, Disney Reach Cross-Licensing Deal PDF Print E-mail
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Written by Maury Brown   
Monday, 29 March 2010 11:57

Mickey Mouse in Yankee CapAll manner of the Mouse and MLB licensed products will be coming your way soon as Major League Baseball and the Disney Co. have reached a cross-licensing deal that will put see marks from each on products. What do we mean? Imagine a possible Mets jersey with Mickey Mouse on it. Or, a possible Donald Duck decorative item where he’s wearing a Yankees cap. As reported by Terry Lofton of the SportsBusiness Journal, the deal is a big win for MLB that has pursued for a decade:

The licensing program will include caps, apparel, novelties and possibly children’s footwear. While some limited product combining Mickey Mouse and other classic Disney cartoon characters with MLB logos could be at retail as soon as next month, the program will officially launch at retail in and around the July 13 All-Star Game being held in Disney’s hometown of Anaheim.

Another part of the agreement will see Mickey Mouse/MLB statues placed throughout Anaheim during All-Star Week, similar to the Gateway Arch models scattered around St. Louis last July and the Statue of Liberty/MLB-logoed replicas around New York City during the 2008 All-Star Game. About 67,000 10-inch-tall replicas of those MLB Statues of Liberty were sold. Given the power of Mickey Mouse and other venerable Disney cartoon characters at retail, MLB hopes that 100,000 of those replica statues will be purchased this year.

Lofton adds that MLB’s biggest licensees are already on-board with the cross-licensing deal, including “on-field cap rights holder New Era, as well as VF, whose Majestic Athletic brand holds exclusive MLB uniform rights. Also in the mix is New Era’s 5th & Ocean apparel brand, along with novelty/accessory licensee Team Beans/Forever Collectibles, which will make the Mickey Mouse/MLB statues. There will also be cross-licensed pins and plush.”

The timing of the deal makes sense with the All-Star Game being played at Angels Stadium in Anaheim, just down the street from Disneyland.


OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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License to Line Drive - Fans in Wisconsin Can Now Purchase Brewers License Plates PDF Print E-mail
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Written by Maury Brown   
Monday, 29 March 2010 11:09
Brewers License Plate (retro)
Brewers License Plate
License to line drive - Fans can now purchase these license plates after
a deal bewteen the the Brewers and the Wisconsin Department of
Transportation

The Milwaukee Brewers along with the Wisconsin Department of Transportation have announced that beginning today, two versions of Wisconsin license plates featuring the Brewers logos will be made available for Wisconsin drivers.  It is the first time that specialty plates in Wisconsin will feature the Milwaukee Brewers logo.

The plate options include Brewers “M” or the Brewers “Ball-and-Glove” logo.

Fans will also have the option of personalizing their plates.

“In recent years, we have had numerous inquiries from fans about creating a Brewers-themed license plate, and we’re pleased to be able to make this a reality,” said Brewers Executive Vice President – Business Operations Rick Schlesinger. “We want to thank the Wisconsin Department of Transportation for its work and interest in creating this opportunity.”

The Brewers plate fees include an issuance fee of $15, plus an annual $25 contribution that may be tax-deductible, in addition to the regular registration fee. WisDOT will collect implementation costs for the new plates from the initial $25 donations. Thereafter, the Southeast Wisconsin Professional Baseball Park District, which oversees Miller Park on behalf of the taxpayers of the five counties comprising the district, will receive the extra $25, less a 2% licensing fee to Major League Baseball. All proceeds received by the District will be fully and solely dedicated to the retirement of the Miller Park stadium construction debt.

The personalized Brewers plate is available for the annual $15 personalization fee, annual $25 donation, and the normal registration cost.

Information is available online beginning today at www.dot.wisconsin.gov/drivers/vehicles/personal/special/index.htm. Applications for Brewers plates, including personalized plates, will be accepted by mail or in person at Wisconsin DOT Offices that provide registration services throughout the state.  Customers may check online to see what services are available near them: www.dot.wisconsin.gov/about/locate/dmv/scmap.htm#city

Additionally, fans who bring in their new Brewers license plates to the Brewers Team Store by Majestic during the month of April will receive 10% off their order. This offer is valid only on days when the Brewers are not playing a home game.

Source: Milwaukee Brewers


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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