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News regarding sponsorship agreements in baseball, as well as promotions

Space-Aged 1958 Firebird III Included as Part of Detroit Tigers Classic Car Show on July 30 PDF Print E-mail
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Written by Maury Brown   
Thursday, 09 June 2011 07:43

1958 GM Firebird-III

Ballparks aren’t just about baseball these days. Clubs, looking to maximize non-gameday revenues hold all kinds of events when the team is on the road.

Case in point, the Detroit Tigers and Comerica Park.

The Tigers have announced the inclusion of the 1958 Firebird III as the centerpiece vehicle for the Detroit Tigers Classic Car Show on Saturday, July 30, 2011. The 1958 Firebird III will be on display outside of Gate A, next to the Big Tiger statue prior to the Tigers game versus the Los Angeles Angels of Anaheim at 4:10 p.m.

Built in 1958, the Firebird III was originally unveiled in 1959 as the first space-age inspired car by GM with its aerodynamic fiberglass body and pearlescent silver-gold color. Driving the Firebird III was much like flying a plane. The futuristic design of the Firebird III made it a timeless historic vehicle and epitomized America’s drive in the space race with the USSR.

In addition to the Firebird III, the Concours D’Elegance of America at St. John’s will also provide two historic vehicles for the show (the Tigers did not say what the vehicles are)

The Detroit Tigers Classic Car Show makes sense where the auto industry is king. The Tigers have the car show open to the public and are encouraging collectors to showcase their very own historic vehicles at Comerica Park and have setup a special page online at  tigers.com/carshow where entries can be made by Friday, June 10. All vehicles must be of show quality, and be manufactured prior to 1990. If selected, a registration fee of $115 will apply, which includes car show space, two lower baseline box tickets to the Tigers vs. Angels game, two food vouchers for use within Comerica Park, two Classic Car Show T-Shirts, and Classic Car Show poster.

As mentioned, nomination will continue until Friday, June 10, at which time the 100 best nominated vehicles will be selected and owners notified of their selection for display at the Classic Car Show.

For more information, tickets, or to nominate your classic car, visit tigers.com/carshow.


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As Jeter Chases 3,000 Hits, MLB and Yankees Release "DJ3K" Bracelet PDF Print E-mail
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Written by Maury Brown   
Tuesday, 07 June 2011 09:04

Jeter bracklet

You had to wonder when it was going to happen. With Derek Jeter poised to break the 3,000 career hits barrier, when would the league, and Yankees, capitalize on it?

Well, today that's happened as Jeter has worked with MLB and the Yankees to design a special silicone bracelet commemorating the achievement. The great thing? Proceeds will be benefitting his Turn 2 Foundation.
According to MLB, Jeter will wear the DJ3K bracelet during Tuesday’s game against the Red Sox, which will feature a pre-game ceremony honoring seven of the 2011 “Jeter’s Leaders.” Proceeds from the sale of the bracelets will benefit the “2011 Jeter’s Leaders Leadership Conference,” which empowers high school student leaders from across the country by providing valuable tools to accomplish social change.
The bracelets, which feature a “DJ3K” mark along with the Yankees and Turn 2 Foundation logos, will be available beginning Tuesday at Yankee Stadium, Yankee Clubhouse Stores, MLB.com, Modell’s, The Sports Authority, Dick’s Sporting Goods, Bob’s Stores and Party City locations throughout the greater New York area. They will come in a two pack (one blue, one gray), with an MSRP of $5, $1 of which will go to Jeter’s Turn 2 Foundation.

(Purchase them online, here)

And no, this isn't the end of it. MLB has announced that additional merchandise commemorating the 3,000th hit will be released immediately following the achievement.

Since its launch in 1996, the Turn 2 Foundation has awarded more than $12 million in grants to create and support signature programs and activities that motivate young people to turn away from drugs and alcohol and “TURN 2” healthy lifestyles. Through these ventures, the Foundation strives to create outlets that promote academic excellence, leadership development and positive behavior. These programs all share the same goal of helping today’s youth become the leaders of tomorrow. For more information, you can visit: www.turn2foundation.org.

So, support a good cause. If you're a Yankee fan, all the more so.


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SEE IT: Youk, Crawford, and Adrian Gonzalez Unveil Personally Designed Jerseys and Tees PDF Print E-mail
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Written by Maury Brown   
Friday, 03 June 2011 14:28

Continuing a line of player-designed products, a press conference today was held at the Majestic Clubhouse Store on Yawkee Way where Red Sox players Kevin Youkilis, Carl Crawford, and Adrian Gonzalez unveiled the apparel designs.

The products will go on sale today at the Majestic Clubhouse Store, online at MLB.com and at Boston-area Olympia Sports, Modell’s and Hat World locations.

The products took two months to design in conjunction with Majestic. Last year, the Yankees, Mets, Phillies, and Twins players released products

Select the images below of the designs to see in high-res



IMAGE SOURCE: MAJESTIC/VF, MLBPA


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Red Sox and Cubs to Wear 1918 Uniform Replicas to Mark Last Time Teams Met at Fenway Park PDF Print E-mail
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Written by Maury Brown   
Saturday, 21 May 2011 13:03
Red Sox 1918
Who's the guy with the arms crossed? The Red Sox will don a modern version of these
1918 uniforms  as part of a "turn back the clock" game commemorating the last time the
Chicago Cubs played the Red Sox in Fenway.
(Click to see in larger view)

Last night, the Red Sox hosted the Chicago Cubs for the first time since 1918. For tonight’s game, they will “turn back the clock” to mark 93 years since the clubs’ last matchup at Fenway Park.  Both the Red Sox and Cubs will wear uniforms that replicate the style worn in 1918, the last time these two teams faced each other in Boston.

The Red Sox home uniform will be a blank button-up with no lettering and a slight off-white or ivory color. The hat will also have a blank off-white tint, and the socks will be a three-part white/red/white composition.  The Red Sox used this uniform and hat combination as their primary home look for most of the 1910s, and did not have any lettering on the front of their uniform for the bulk of that decade and the entire 1920s. The team did not wear the familiar blue cap with a red “B” until the early 1930s.

The Cubs will wear navy blue pinstripes and lettering on a grayish uniform. On the front left-hand side of the uniform, there will be a horizontal outline of a “C” enclosing “UBS” in smaller, navy blue letters. The Cubs will sport a five-part sock with grey, blue, white, blue and grey color sections. The road hat will have a navy blue bill and pinstripes (but no “C” or any other lettering on the cap). The Cubs used this uniform for only one season, as they changed their road uniforms on an almost-yearly basis during the 1910s.

The uniforms were made by Majestic Athletic, the official apparel provider of Major League Baseball, and are made of the same 100% polyester material as the teams’ current uniforms.

Each Red Sox player will sign his replica uniform after the game, and all uniforms will be auctioned to support the Red Sox Foundation.  More information will be announced soon.

There are also plans for additional elements of the Saturday pre-game ceremony and game presentation that will be reminiscent of the fans’ experience in 1918.

The Red Sox and Cubs last played at Fenway Park on September 11, 1918, in the sixth and final game of that year’s World Series. Concluding a season that was abbreviated because of the ongoing World War I conflict, the Red Sox won two of the series’ first three games in Chicago. Boston returned home to take Game Four, before the Cubs staved off elimination in Game Five. The Red Sox then closed out the series in Game Six with a 2-1 victory, clinching their fourth title of the decade and their third championship in the preceding four years.

Source: Boston Red Sox


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MLB to Host First-Ever All-Star Game FanFest Wedding PDF Print E-mail
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Thursday, 19 May 2011 14:12

FanFest WeddingMaybe it was that scene in Bull Durham. You know, Millie and Jimmy decide to get hitched, and it happens at the ballpark.

For whatever reason, something about getting married on "the diamond" resonates more with ballparks than a football field, basketball court, and certainly, a hockey rink.

So, when MLB made this announcement today, it seemed to capitalize on the Americana of it all.

For the first time, as a part of 2011 MLB All-Star Week in Phoenix, Arizona, Major League Baseball will host a wedding at All-Star FanFest. Couples are invited to share their stories at allstargame.com/fanfestwedding for a chance to win the All-Star FanFest Wedding, which will be held Tuesday July 12 at 11:00 a.m. Arizona time at the Phoenix Convention Center, site of MLB All-Star FanFest (I will be reporting from the All-Star Game that week and will see about crashing the wedding).

Since it's MLB, the All-Star Game, and all, this isn't going to be some "minor league" affair.

The winning couple will receive a wedding package which includes a ceremony on the Diamond at All-Star FanFest, a catered reception for 50 guests by Aventura Catering, a wedding ring package from Molina Fine Jewelers worth no more than $15,000 that will include either an engagement ring or two wedding bands, a wedding dress by Uptown Bridal, roundtrip airfare and two tickets to the 82nd MLB All-Star Game.

The couple will also receive items from Major League Baseball partners including a $500 MasterCard prepaid gift card, beverages for the reception provided by Budweiser (What? No Dom Perignon?), hotel stay provided by InterContinental Hotels Group, and a $500 Newlywed Lawn & Garden Kit donated by Scotts featuring a wide array of Scotts Miracle-Gro products (we're assuming that will not be part of the wedding night activities).

Host of NBC’s “The Marriage Ref” Tom Papa will join WE tv’s “My Fair Wedding” celebrity wedding planner David Tutera, MLB All-Star Ambassador Luis Gonzalez and Jenni Croft Badolato from ABC’s “The Bachelor” to assist Major League Baseball in selecting the winning couple.

“Baseball fans are so passionate about their sport that I expect many will jump at the opportunity to get married at a great event like MLB All-Star FanFest. This is something unique to Phoenix, and I’m incredibly excited to help make a memorable day for a special couple,” said Gonzalez.

According to MLB, couples can enter by going to allstargame.com/fanfestwedding and submitting a short video explaining why they should win the All-Star FanFest Wedding. Eligible entries will be reviewed and judged by Major League Baseball and the celebrity judging panel based on criteria including the couple’s connection to Major League Baseball and the creativity and quality of their online submission.

Scottsdale wedding planner, Charlee Geisler of Signature Events has been selected by MLB to coordinate the big day. “I have been planning weddings for more than 20 years and have never done anything quite like this,” said Geisler. “The winning couple will not be disappointed. I have a great plan for this event and it is anything but ordinary.”

Additional services donated by local Phoenix businesses for the wedding include:

• Angelic Grove – Wedding and event décor

• Eyes 2 See Photography – Wedding photography

• Serendipity Video – Wedding videographer

• Classic Party Rental – Specialized party supplies and rentals

• F/X Entertainment – Ceremony and reception music

• Celebrations in Paper – Invitations and wedding program

• Cheryl Roberts with Steven Paul Salon – Hair and make-up

• Julia Baker Confections – Wedding cake

• Men’s Wearhouse – Tuxedos

The online contest entry period for the All-Star FanFest Wedding closes Wednesday, June 1.


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Alec Baldwin Gets "Punchy" with John Krasinski in Latest New Era Cap TV Ad PDF Print E-mail
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Written by Maury Brown   
Friday, 13 May 2011 14:02

It’s rare that television ads that don’t focus on the product are deemed a success. But, when they do, they can resonate above the noise, cross into demographics you might not otherwise reach, and become water cooler talk for months. Remember, the 1984 Macintosh ad, which aired just once during the Super Bowl, and never showed a Mac, has been regarded as the greatest television ad in history.

And while we’d never say that the ad below is on the 1984 level, it is, none the less, getting incredible buzz.

In the second of series of ads by cap maker New Era (see the first one, here), John Krasinski (The Office), and Alec Baldwin (30 Rock) play themselves as diehard MLB fans, with Krasinski rooting for Red Sox and Baldwin for the Yankees, obsessively so. In this ad, Baldwin runs up the stairs to Krasinski’s apartment after he thinks the Yankees have lost to the Red Sox. When Krasinski opens the door, well… the “punch lines” begin to fly (my fav is “You drove all the way over here to punch me in the face?!” “No. I ran. I was too angry to drive.”).

There’s been some controversy around this ad in light of the beating of a Giants fan after a game at Dodger Stadium that left him in a medically induced coma. The line being, this ad will send the message that it’s acceptable to beat on opposing fans of your team. I get that only insofar that saying if you watch Bugs Bunny or the Three Stooges, you’re more likely to commit violent acts.

(LEAVE YOUR COMMENTS: IS THE AD IN POOR TASTE, OR IS IT COMEDY?)

What the ad is is pure comedy. Take a peak, and prepare to laugh.


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Astros, ARAMARK Offering Free Sandwich Samples at Ballpark PDF Print E-mail
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Written by Maury Brown   
Tuesday, 10 May 2011 14:21

What's it going to be? The Pork or Turkey sandwich? You can try them out at Minute Maid
Park and help decide.

They say, free is a very good price. And while, this isn’t the same as getting a free ticket (or a whole sandwich), it’s a great promo idea: try out some food offerings for free and help determine what will be served at the ballpark.

Fans attending Astros games tonight and tomorrow afternoon will have the opportunity to try complimentary sandwich samples at the All-Star Carvery located behind Section 156 at Minute Maid Park.

The Houston Astros and ARAMARK, who is the club’s exclusive food and beverage partner are putting on the promotion. For the first hour after gates open tonight (5:30-6:30 pm) and Wednesday afternoon (11:30 am-12:30 pm), fans will be treated to complimentary samples of Minute Maid Park’s signature sandwich finalists from the All-Star Carvery.

FAN TASTING

During the sampling, fans can taste the ballpark’s two signature sandwich finalists:

1. Hill Country Pork Hoagie: Slow Roasted Pulled Pork with Garlic, Red Pepper & Herbs, Spicy Chiptole Aioli, Sweet Vinegar Slaw on a Sourdough Hoagie with a side of Kettle Chips and a pickle spear.

2. Texas Tom Turkey Sandwich: Roasted Turkey Breast, Pepper Jack Cheese, Spicy Chipotle Aioli, Lettuce, Corn Salsa on a Jalapeno-Cheddar Kaiser with a side of Kettle Chips and a pickle.

FAN FEEDBACK

The sandwiches are vying for a permanent spot on the Minute Maid Park menu. Fans can vote for their favorite sandwich during the sampling or by visiting www.astros.com/sandwich. The winning sandwich will be announced after the All-Star break. Chow down!


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MLB Unveils Cactus Statues for All-Star Game in Phoenix PDF Print E-mail
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Monday, 25 April 2011 13:27
Cactus
But will they have needles? MLB unveils their annual statues for the All-Star Game, this year
featuring these cactus statues  (Click to see in larger view)

As part of the celebration of All-Star Week in Phoenix, the cactus will take its place alongside recent luminaries such as the Statue of Liberty for the Yankee Stadium All-Star, the Gateway Arch in St. Louis and Mickey Mouse in Anaheim last year, by being commemorated in baseball-themed statue form.

MLB has teamed up with licensee Forever Collectibles to design a series of MLB-themed cactus statues. A total of 10 statues in four different designs measuring seven and a half feet tall and weighing more than 700 pounds will be stationed at key locations around the greater Phoenix area.

The statues will be uniquely decorated with bold graphics celebrating the 2011 All-Star Game, the D-backs and each of the 30 MLB clubs and the American and National Leagues. In addition, one of the statues will commemorate significant milestones in D-backs history. The statues will be placed throughout the greater Phoenix area in late-May and displayed until after the 2011 All-Star Game. Specific locations and further details will be announced at a later date.

Collectible versions measuring 7.5 inches tall will be available at local retailers and through MLB.com later this spring. Additionally, limited edition pins will be sold at MLB All-Star FanFest.

Source: Major League Baseball


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Dodgers Cancel Half-Price Beer Promotion in Wake of Brutal Beating At Stadium PDF Print E-mail
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Wednesday, 13 April 2011 21:15

DodgersJust short of 2 weeks after a Giants fan attending an Opening Day game at Dodger Stadium was beaten so severely that he is hospitalized in critical condition with head injuries, the Los Angeles Dodgers have announced that half-price alcoholic beverages are no longer part of the Dodgers’ Half Price Food & Drink Promotion, set to begin with the game against the Atlanta Braves on Thursday, April 21. The announcement was made one day before a press conference which will be held at Dodger Stadium outlining new security measures at the historic ballpark. The press conference will be attended by Dodger Owner and Chairman Frank McCourt, Los Angeles Police Department Chief Charlie Beck, and former LAPD Chief and Kroll Chairman William J. Bratton who has been hired by the Dodgers since the brutal beating.

The six-game promotion that runs throughout the season will continue to include half-price food and soft drinks and a half-price six-game ticket package.

The promotion is set to take place at six midweek day games throughout the 2011 season. At each of these games, Dodger players will wear 1940s retro uniforms, voted on by the fans during the off-season.

The six-game promotion is set for the following dates:

  • Thursday, April 21, Dodgers vs. Braves, 12:10 p.m.
  • Wednesday, May 4, Dodgers vs. Cubs, 12:10 p.m.
  • Wednesday, June 15, Dodgers vs. Reds, 12:10 p.m.
  • Wednesday, June 22, Dodgers vs. Tigers, 12:10 p.m.
  • Wednesday, August 10, Dodgers vs. Phillies, 12:10 p.m.
  • Wednesday, August 31, Dodgers vs. Padres, 12:10 p.m.

Bryan Stow, a 42-year-old paramedic was leaving Dodger Stadium after the home opener when he was part of an unprovoked attack by two individuals wearing Dodgers fan gear. Stow remains in critical condition in a drug induced coma at Los Angeles County-USC Medical Center. Doctors have had to remove part of Stow’s skull to reduce brain swelling.


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Alec Baldwin and John Krasinski Argue Yankees, Red Sox Rivalry in Latest New Era Cap Campaign PDF Print E-mail
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Written by Maury Brown   
Monday, 11 April 2011 21:17

Using athletes in commercials is nothing new. Using solid comedians in ads for athletic wear, is.

Case in point, Friday, New Era unveiled their new MLB marketing campaign that looks into epic rivalries and team pride. If that sounds like something that evokes the “This is Beyond…” ad campaign that MLB has run in recent years, think again.

The campaign features 30 Rock’s Alec Baldwin and The Office’s John Krasinski in a series of commercials where they demonstrate the true meaning of team rivalry. In the TV spots, which will begin airing on April 8th, Alec Baldwin, an avid Yankees fan, and John Krasinski, a passionate Red Sox fan, exchange some friendly back and forth trash-talking about each other’s teams (The Philles actually bear the brunt of the funniest line when Baldwin retorts regarding Cliff Lee signing with the Phillies for less money than the Yankees saying,”First of all, Yankees fans don’t consider Philadelphia to be a legitimate sports town, John. You know that.”) The tagline, “Rivals Are Forever,” is part of the TV, social media, in-stadium and retail campaign promoting the brand’s Authentic Collection (AC) on-field cap.

According to New Era, in-store, ads pay homage to other great baseball rivalries including the San Francisco Giants and Los Angeles Dodgers, and Chicago Cubs and St. Louis Cardinals.

The series spots will run during Yankees/Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable channels including Comedy Central, Adult Swim, Spike, FX, SNY and others will also participate.

Watch the first installment below, and prepare for a good laugh:


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