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MLB Meets With iN Demand on Extra Innings Print
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Written by The Staff   
Monday, 12 March 2007 03:48

iN DemandFollowing up with their announcement to make DirecTV the exclusive carrier of Extra Innings unless cable (iN Demand) and EchoStar’s DISH Networks meet the same terms that DirecTV has offered, MLB officials met with executives from iN Demand to try and reach a deal. As reported by Multichannel News:

But right now it doesn’t look like those negotiations will yield a home run deal with cable operators. Pay-per-view and video-on-demand content distributor In Demand, which is representing the cable industry, immediately shot down baseball’s pitch, calling it “a de facto exclusive deal” with carriage provisions that are impossible for cable operators to meet.

Meanwhile, the three-week negotiation grace period puts DirecTV in financial and marketing limbo. DirecTV CEO Chase Carey said its reported $100 million-a-year payment to baseball for the package will drop “significantly” if it loses exclusivity to cable or EchoStar.

“There’s a degree of short-term uncertainty — this agreement has a period where it’s not clear how these rights end up in terms of exclusive versus nonexclusive rights,” Carey said. “It creates some short-term issues as to how we develop the properties around it, but we’ll work through that.”

Maury Brown will be following up on this subject today on Baseball Prospectus.

 
 
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