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Profile: Bob Bowman, President & CEO of MLBAM PDF Print E-mail
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Written by The Staff   
Tuesday, 20 February 2007 01:25

MLBEric Fisher of the Sports Business Journal publishes a profile on Bob Bowman, CEO and president of MLB Advanced Media (MLBAM) this week (Score another for MLBAM). Fisher details how Bowman has taken the initial investment into MLB.com and made it into a revenue-making champion.

Started in 2000, MLB.com was funded by the clubs in an agreement that had them each investing $1 million a year over four years. The cost was targeted at $120 million. To the joy of the owners and MLB, the Website started generating excess revenue in only the second year of its existence, allowing them to invest only $70-$75 million before beginning to see a return on their investment. The company has now grown to more than $300 million in annual revenue and more than $70 million in EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization).

As further reported:

Bowman’s next wave of projects includes an effort to boost the quality of MLBAM’s video output through a new cacheing process that will roughly double the picture resolution of the online offerings this season.

The long-planned effort is well-timed as some fans will undoubtedly seek out MLBAM’s out-of-market game product, MLB.TV, due to a heavily debated shift of the TV counterpart, Extra Innings, to an exclusive deal with DirecTV.

The tough, relentless Bowman and MLBAM are also still battling with CDM Fantasy Sports in a legal fight surrounding fantasy sports licensing, with CDM’s victory in a federal court now being appealed. MLBAM and the MLB Players Association recently gained the formal support of a vast array of sports properties, with further movement on the case expected later this year
 
 
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