The dramatic comeback by the Boston Red Sox in Game 2 of the ALCS was a massive ratings win for FOX Sunday night.
That dramatic comeback that saw David Ortiz hit a grand slam in the eighth inning and Jarrod Saltalamacchia singling in the bottom of the ninth to drive in Jonny Gomes delivered a 5.2/8 national household rating, with 8.3 million viewers, according to Nielsen Media Research, up +44% compared to last year’s National League Championship Series Game 2 on FOX (3.6/6; 5.6 million viewers). Last night’s Game 2 was also up +24% over 2011’s Game 2 of the ALCS on FOX (4.2/8; 6.6 million viewers) for Tigers vs. Rangers. The series is now tied 1-1 as it heads to Detroit for Game 3 on Tuesday.
Through two games, the 2013 ALCS on FOX is averaging a 4.7/8 (7.5 million viewers), up +21% over last year’s 3.9/6 for NLCS on FOX, tying 2010’s LCS average as FOX’s highest-rated through two games since 2009.
Additional Demo Highlights:
- Last night’s Game 2 out-performed last year’s NLCS Game 2 in key male demographics led by an +86% increase in Men 18-34 (2.6 vs. 1.4) and a +56% increase among Men 18-49 (3.1 vs. 2.0) respectively. Game 2 is up +50% among adults 18-49 (2.4 vs. 1.6).
- In key demo rating comparisons through two games, the 2013 ALCS on FOX is up +33% among Men 18-34 (2.4 vs. 1.8); up +22% among Men 18-49 (2.8 vs. 2.3); and up +17% among Adults 18-49 (2.1 vs. 1.8).
Through two games, Detroit leads all markets with a 30.5/47 and recorded its best LCS rating ever with last night’s game (34.5/50). Boston’s two-game average is a 21.2/39, followed by Providence (20.1/33.5); Hartford (16.5/29); Baltimore (16.0/29); San Diego (11.4/26); Indianapolis (8.8/15); Las Vegas (6.5/11) and St. Louis (6.4/11.5).
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted here.
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