With the first playoff game in Pittsburgh since 1992, and the winner-advances format for the Wild Card, fans tuned in to Tuesday’s NL Wild Card game to officially kick off the 2013 MLB postseason.
With the largest crowd, ever, in PNC Park history at 40,487 the game got strong ratings on TV and solid action via social media.
TBS’ telecast of last night’s NL Wild Card Game drew a 3.0 fast national rating and 4.6 million viewers, both +15% increases over last year’s NL Wild Card Game. The game led TBS to win prime time over all other cable competition, with a metered market rating +150% higher than the second place network. In Pittsburgh, the TBS telecast drew a 33.7 local rating, the highest for any MLB game ever on record in the market.
The game also got lots of activity on social media, with 336,169 total tweets sent by 142,463 unique authors, by far the most-discussed program on TV throughout the entire day, according to data from SocialGuide. As the Pirates closed out the 6-2 victory, more than 70% of all tweets about anything on TV were about the game.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted here.
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