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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 07 March 2013 16:23

Marlins

Unlike other sports, Opening Day in Major League Baseball is one of—if not the—most highly attended game for each club in the league. Hope springs eternal for all teams, and fans that have pent up energy over the long, cold winter are ready to begin thinking about the warming days of summer.

So, it’s no surprise that the one game of the year that nearly every club has little problems selling out is Opening Day. Or, that seems to be, unless you’re named the Miami Marlins.

Yes, after the massive unloading of players this past off-season, and the PR debacle that owner Jeffrey Loria unleashed, getting fans to purchase tickets hasn’t been easy. Few lined up for single-game tickets, and now, the Marlins are working a ticket promotion to at least get some fans into the new stadium, that is just coming up on its second year.

Yes, sales are so bad that the Marlins are running a promo that if you buy a ticket to Opening Day, they’ll give you complimentary ticket for any home game in April or May. So, not only are they trying to get people in the gate on Opening Day, they’re looking to get fannies in the seats during what is historically the most difficult two months of the season to make sales.

So, remember, when you see a bunch of empty seats in April and May at Marlins Stadium, it speaks to the fact that not only is the club having a hard time selling tickets, they can’t give them away at a rate that fills the seats, as well.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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