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Home Television FOX Regional Sports Networks Seeing 20% Increase in Ratings for MLB Over Last Year

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FOX Regional Sports Networks Seeing 20% Increase in Ratings for MLB Over Last Year PDF Print E-mail
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Written by Maury Brown   
Thursday, 03 May 2012 13:28

MLBFueled largely by the Texas Rangers, FOX is showing strong ratings for the regional sports networks that they host with increases on 20 percent over last year at this time.

Interest in Japanese pitching sensation Yu Darvish has been a large factor in the increases on FOX RSNs. FOX reports that four of his five starts have been on FOX Sports SW and have averaged a 9.1 rating, including three of the four highest-rated Rangers telecast of all-time.

That has kicked the Rangers into first place in the ratings for the FOX-held RSNs. The Rangers on FOX Sports Southwest (FSSW) lead all MLB teams with an 89% increase in local ratings compared to April 2011. Eight of the top ten highest-rated Rangers telecasts on FSSW occurred last month. And, Rangers games have out-rated the first two games of the Mavericks-Thunder NBA playoff series in head-to-head competition in Dallas.

We have had a great response from advertisers—especially in renewals from last season,” said Kyle Sherman, executive vice president, Home Team Sports for FOX.  “Inventory in the first half of the season is tight for many of our teams, so we’ll continue to work with buyers on post-All-Star Game opportunities.”

 It’s not just the Rangers that are showing increased interest.Ten Fox RSNs show a year-to-year ratings increase for MLB telecasts in April, including seven in double digits:

Team

Network

Increase
(vs. Apr ’11)

Local Ratings / Households

Market

Rangers

FS Southwest

89%

7.5 / 194K

Dallas

Dodgers

Prime Ticket

67%

2.3 / 128K

Los Angeles

Diamondbacks

FS Arizona

53%

4.2 / 77K

Phoenix

Rays

Sun Sports

51%

5.3 / 95K

Tampa

Tigers

FS Detroit

50%

9.2 / 170K

Detroit

Braves

SportSouth

39%

2.8 / 64K

Atlanta

Cardinals

FS Midwest

15%

9.4 / 118K

St. Louis

Source: FOX Sports


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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