With the 2012 MLB season on the cusp, here's a look at the Washington Nationals from an attendance perspective.
2010 Total Attendance: 1.82 million
2010 Average Attendance & Sell-Thru: 22,568 (54% of capacity)
2010 Record: 69-93, Missed Postseason
2011 Total Attendance: 1.94 million
2011 Average Attendance & Sell-Thru: 24,877 (60% of capacity)
2011 Record: 80-81, Missed Postseason
Looking ahead to 2012……
Notable offseason addition/subtractions: Signed Edwin Jackson, Traded for Gio Gonzalez
Interleague LY: Baltimore Orioles, St. Louis Cardinals, & Seattle Mariners
Interleague TY: NY Yankees, Tampa Rays, & Baltimore Orioles
Overall Outlook: Coming off an 11 game improvement last season, the Nationals look to take the next step in 2012. The Nationals have all sorts of good things coming their way in 2012. The Nationals hit the Interleague lottery as they host the New York Yankees. “Strasmas” as they call it here within the Beltway will be celebrating with 16-18 home games starts of Stephen Strasburg. With the additions of Edwin Jackson and Gio Gonzalez on their rotation the Nationals will look to contend in the NL East. The double wild card should help sell tickets into deep into September. The biggest attendance boost should come from uberprospect Bryce Harper’s debut. I project this for May 1st to guarantee that he will not hit free agency until after the 2018 season. May 1stis a home game and would seem to be a mutual compromise between manager Davey Johnson who seems to want Bryce on the team day one and GM Mike Rizzo who believes he needs more minor league seasoning. With Bryce wearing Nationals white for 70 homes games, I see a 15% sales increase for the Nationals or 28,000 fans coming close to opening year numbers at Nationals Park.
David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
Follow The Biz of Baseball on Twitter
Follow the Business of Sports Network on Facebook