Early this summer when I first caught a glance at the Marlins new logo set to be unveiled this Friday, I was caught by two things: 1) I assumed that there was no way that the logo I was seeing was the final version, and; 2) If I thought about it further it really did match everything Miami and what the Marlins have been prior.
The uniform designs that have surfaced further that idea (while the Fish and "M" with rainbow piping have been verified, the uni images could be suspect). A traditional baseball fan will say, “No way!” while in some respects, the colors and logo are so audacious in respect to everything else in MLB that it screams for you to pay attention. In that, the Marlins may usher in what has been happening in college football: the “outlandish that you can’t take your eyes off it” design. Think the Oregon Ducks yellow or Maryland’s “flag” unis. Why should the Denver Broncos have the corner on the market for day-glo orange?
Art is a subjective thing and logos and designs are just that: art. And, it’s Miami we’re discussing here. The city is synonymous with art deco. To add, the Marlins are owned by Jeffery Loria, an art collector. Why should any of this surprise those waiting to see if what has been leaked is really what the Marlins will wear in 2012?
In reality, the same thing was said of Astros “yellow to brown” rainbow design or the Indians all red unis, both from the ‘70s.
The only thing that seems certain is there will be a flood of stories on the design. Good or bad, everyone will be talking about it.
What’s your take? Leave your comments below.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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