order diovan hctz buy clomid and hcg online promethazine prescription cost canadian viagra on line fda approved fuck with viagra buy viagra glasgow generic cialis shipped with in canada propecia buy cheap prescription primatene mist inhaler buy tab augmentin cost cheap zanaflex no prescription where can i buy kamagra with paypal viagra south africa for sale ventolin buy with paypal lamictal cost buy accutane blog ciprofloxacin 500 mg webmd brand cialis 20mg best price credible india pharmacy viagra liquid capsules buy cheap adderall viagra pricing strategies tablet glumetza cvs pharmacy viagra sper active time lapse of viagra colchician tables ventolin price usa viagra sublingual absorption purchase vasotec 20mg online has anyone bought viagra online fosamax generic substitute viagra generika paypal prednisone without a prescription cheap cialis generic online germany promethazine pills get you high price fluoxetine costco generic drospirenone ethinyl estradiol is there a generic for cymbalta valtrex pharmacy tadalafil 100 does cymbalta have generic cialis no prescription canada cialis 100 mg online no prescription viagra from canada without prescription promethazine pills street name wo gibt es viagra rezeptfrei buying viagra from boots atarax available in australia buy naprosyn us cialis kaufen deutschland sildenafil citrate united states cheap cost diovan walmart pharmacy suhagra 50 mg over the counter ed pills what is viagra used for cialis tadalafil uk reliable cialis online crestor 10 mg retail price cheaper rx4u genuine viagra metformin trade names india cheap fosamax best generic viagra from india zovirax salep mata best online canadian pharmacy price fexofenadine hydrochloride drospirenone generic for generic venlafaxine us viagra sold in canada tadalafil soft tabs buying lasix online no prescription purchase dapoxetine hydrochloride mobic 15 mg desyrel more drug_uses duofem online bestellen sex pills for women, canada cialis online rezeptfrei aus kanada viagra pills from mexico proscar singapore price rosuvastatin x-plended cymbalta buy generic doxycycline no prescription buy fosamax australia precios de la pastilla cytotec clomicalm onit at canadian pharm cipla.generics canadian drugs suhagra no prescription tretinion gel cheap viagra overnight delivery cialis generique quality alli get buy estrace tablets viagra cena u apotekama avodart purchase where where to buy levitra in canada gabapentin online australia sexdrug obat grafazol fluconazole uk price crestor 20 mg price clomiphene citrate 50 mg men generic tadalafil online com review orlistat canada price fexofenadine 60 mg online drugstore viagra domperidone no rxmeds cialis daily for sale generic flomax med levothyroxine uk buy buy oxycontin 80 mg 1pill lasix without a script viagra victoria bc generic zoloft no prescription canada accutane and seizure disorder viagra 50 mg price cvs prevacid pill com viagra generic usa buy keppra tablets uk zithromax 4 tablets at once number 1 canadian pharmacy amazon generic cialis should i get accutane pill desyrel metformin 500mg medicine flonase extended use free samples of viagra proveraotc clomid for pct viagra canada no prescription generic nizoral shampoo 2 canada fluticasone cost propecia nz zoloft for sale no prescription rx canada pharmacy accutane generic budesonide oral advair price at cvs american online pharmacy abilify cheap price ponstel combivent without prescripton plavix from canada costa rica online pharmacy lisinopril sales best rated online pharmacy for viagra unprescribed clomid uk online clomid pharmacy levaquin without prescription viagra oral jelly prednisone get sick generic viagra combo can i get zithromax in juice tadalafil italiano india pharmacy online cost valacyclovir new beacon buy valtrex 4rx cialis prescription abilify prices us metformin hydrochloride tablet film coated lamictal online buy canadian prescription viagra fucidin price philippines donepezil online order buy metformin online australia cialis australia paypal 8mg suboxone strips propecia cheap online buying norvasc fortamet canada pharmacy overnight for usa order viagra online pharma plus canada online cialis prescriptions generic viagra brands revatio cheap sex power tablet name lilly cialis in canada buy rogaine biotin domperidone mexico pharmacy clomid legal in us order periactin accutane online paypal nexium 40 mg 28 tablet yan etkileri yasmin generic online buying viagra blog buy viagra in dubai lawrence walter pharmacy india cheap viagra generic best price viagra for sale in alaska viagra pills legal sites cheapest viagra prices online where can i buy augmentin buy cialis in the philippines 18 amoxicillin canada zithromax order buy xenical orlistat 120mg us pharmacy prices for cialis levaquin online rebate metformin tablet british pharmacopoeia fexofenadine generic pharmacy belize pharmacy online cialis shipped fast levitra orodispersible review lipitor cost cvs suhagra online canada valtrex generic buy drospirenone progesterone geneic levitra drugs without prescription plavix generic release date 2012 pfeiffer viagra on line best price viagra 100mg abilify generic in canada flagyl antibiotics for men for sale prednisone 20mg side effects in dogs diclofenac 30 cream uk propecia costs discount xenical no prescription paroxetine rxlist is duloxetine ototoxic precio viagra mexico anafranil the blue pill emporium buy tulasi plant online usa generic viagra diovan 160 mg price combitic global caplet private limited canada online non prescription pharmacy buy online singulair 10 mg fentanyl patches cheap free viagra samples australia celebrex 200 mg spc roerig diflucan 200 pill cialis online kaufen g??nstig mexican pharmacy no prescription xanax buy fucidin cream no prescription buy telmisartan online phone orders for cheap viagra lipitor annual cost kmart pharmacy generic drug list 2012 ist viagra rezeptfrei can we trust cialis online super cialis viagra levitra comparison purchase deltasone vardenafil 20mg tablets purchase naproyxn from canada one dollar viagra alcobuse for sale buy augmentin medication viagra uk next day delivery canadian cvs order promethazine syrup naproxen buy cheap online best online viagra review prescription free viagra in australia generic cialis uk suppliers can i trust canadian viagra online zovirax mg xenical usage canada omeprazole 10mg zyrtec how much gabapentin to get high tadalafil-cialis-500-mg price of femara in egypt india cialis buy lipitor in morocco ephedra diet pills combivent inhalers without prescription get levitra online with paypal fortamet online buy viagra online pay with paypal order levitra without a prescription viagra story 2.5 mg cialis no prescription dapoxetine online cheap tadacip from holland kamagra 100mg uk koortslipcreme aciclovir to buy in u.s. code red 7 pills anthony kiedis long hair pill diovan hct proscar buying lexapro street value how to make codeine aciclovir online usa oxazepam azithromycin buy online vegalis auvitra 20 mg tablets in nederland is generic viagra real bayer house levitra generic tadacip pills order xenical by mail generics4u tennessee ginseng prices 2012 celebrex 40 mg doxycycline without prescription canada buy claritin d generic buy accutane delivered fasst nexium 40 mg price usa estradiol buy cheap uk dove ordinare viagra cheap discount brand viagra cialis 5 mg daily dose next day delivery viagra usa viagra for men why does crestor cost so much things similar to viager blueforce viagra free viagra samples before buying compare doxycycline prices uk fluconazole tablet cheap order levitra tablets best online generic cialis price of augmentin 625mg in india tamoxifen buy no prescription doxycycline hyclate pill appearance metformin dosage uk flonase cialis france difference between flomax and generic tamsulosin cheap dapsone 100 mg mexico bentyl pill identifier crestor 20 fucidin h to buy order prednisone canada tablet zovirax 800 pharmacy4u lexapro dosage 50 mg is cialis professional better than cialis generic viagra accept paypal 215 cheap aciphex without prescription generic proscar cvs levitra for sale celebrex dose tablets retin a by janssen cilag cost ketoconazole tablets best place to order generic cialis how to take nizagara lavitra purchase online customer viagra buy spironolactone paroxetine online prices buy abilify 10 mg buy amoxicillin without prescription uk 400 mg metronidazole no prescription gnc viagra equivalent cialis for women for sale buy tadacip 10 mg tabs cheap 80 mg vardenafil hcl ceiles one a day pills kamagra from canada trusted site for generic cialis homemade viagra in urdu buy cialis online without presciption canada drug viagra free viagra sample no perscription buy xenical online new zealand dangers of viagra cymbalta lawsuit canada where to buy nitroglycerin ointment doxycycline 100 mg no prescription kamagra price in malaysia when does crestor go generic in usa topamax 30 mg generic zyrtec liquid gels propranolol online delivered in usa cinequan mexico clomid steroid online cost for synthroid walmart mirapex 50mg viagra in melbourne sale viagra uk online buy viagra ae levitra_aus_holland xanax cost in mexico actress in cialis commercial imitrex 2 days in a row doxycycline generic pharmacy ortho tricyclen lo cheap without rx cheap propecia australia proscar 5 mg price lexapro online uk lasik online pharmacy no script buy topamax online no prescription pfizer viagra annual sales viagra delivered to home cheap soft viagra in usa for sale buy lansoprazole real propecia from canadian pharmacy vigra online pil cytotec canadian companies selling viagra metformin hydrochloride price in india drugstore canada how much is viagra in mexico male erection pills over the counter cialis 2 day shipping combitic global viagra cheap drugs from canada promethaine codeine canada isotretinoin 30 mg day mail order toprol xl plavix your arteries buy viagra spray genericos viagra india tadalafil 60 mg for sale does medicare pay for cialis synthroid 50 mg para que serve buy doxycycline antibiotics online ag guys cialis viagra for men online chestionare stress elevi clomid pill overnight shipping on viagra pills furosemide 40 mg buy prednisone 40 mg taper isotretinoinpharmacy generic brand for alli synkapton abortion pills online viagra for men price in bangalore 77 buy ventolin no prescription viagra at discount buy cheap nexium uk cheapest viagra online phenergan pills without prescription buying cialis online trazodone pill dosages amoxicillin 500 nexium 40 mg qual laboratorio where to buy viagra online and cheap buy wellbutrin in england over the counter zofran buy cytotec online usa dapoxetine walmart duloxetine discount unprescribed viagra viagra pour femme vendu au quebec pastillas cialis precio 651 filagra super active ciprobay xr 1000 cost for cialis from walmart buy augmentin powder celebrex canadian pharcharmy viagra store usa buy generic tadalafil paxil 80mg day buy lexapro online forum can you get toradol over the counter lamisil oral medication buy-levitra-from-india generic bactrim without prescription buy nexium with no prescription lexapro price without insurance billige_viagra_kaufen fosamax plus d generic accutane 40 mg reviews generic flomax good buy generic cymbalta online no prescription camelox 15 when i took 2 cialis super active dexamethasone grossir sporanox cialis calgary generic voltaren diclofenac will crestor go generic buy nolvadex uk nexium generic availability imitrex blindness viagra new zealand generic doxycycline obat apa cialis wholesale prices colchicine zoloft order canada ventolin canadian pharmacy amex generic male enhancement pills generic cymbalta medicine canadian viagra meds can diovan tablets be split online pharmacy doxycycline fortamet cheap usadirectpharmacy metformin 500 mg kaufen is generic avodart safe levitra online coupons voltaren discount buy topiramate online uk lisinopril side effects in men rosa impex pvt india ltd isotretinoin cheap online cialis cost walgreens periactine acheter en ligne where can i find tetracycline asthmainhalers acticin on line antibiotics to buy online canada cialis clinics toronto cymbalta get out your system proscar without a prescription
Home Pete Toms Last Week in BizBall: World Series TV Ratings and the State of MLB Media Rights

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 899 guests online

Atom RSS

Last Week in BizBall: World Series TV Ratings and the State of MLB Media Rights PDF Print E-mail
User Rating: / 13
PoorBest 
Pete Toms Article Archive
Written by Pete Toms   
Wednesday, 02 November 2011 19:20

Last Week in Bizball by Pete Toms

This week in “Last Week in BizBall“, World Series TV ratings and the state of MLB media rights.

LWIB, between Games 2 & 3, Jeff Passan wrote, “In the middle of the most compelling World Series in a decade, one of the overriding themes is that nobody is watching.” Between the conclusion of the LCS and the beginning of the WS, Anthony Crupi of AdWeek wrote, “If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing.” Crupi noted that the combination of small markets in the NLCS (St. Louis is the 21st largest DMA and Milwaukee is 32nd) and rain interruptions during the ALCS, resulted in ratings declines over 2010 in the male 18-49 demo of 25% for Fox and 44% for TBS. In the end, a thrilling Game 6, combined with the first Game 7 since 02, made this the highest rated “non -Yankees” WS since 07. From Cynthia Turner of Cynopsis Media:

The final two games of the World Series delivered for FOX, as Game 7 posted a 14.7/25 household rating/share with 25.4 million viewers to score as the highest-rated, most-watched game since 2004 when the Boston Red Sox broke their World Series drought, according to Nielsen. Game 7 also gave the network its highest-rated Friday night program in FOX history. Game 6 was also a dinger with a 12.7/21 fast national household rating/share with an average viewership of 21.1 million viewers for the network. Overall, the 2011 World Series on FOX averaged a 10.0/16 national household rating/share and 16.6 million viewers, for a 19% spike over last year's 8.4/14.

The Sports Media Watch blog reported that the ratings for this WS Game 7 were down 18% from the last Game 7 in 02 (Angels/Giants) and 37% from 01’s Game 7 (Yanks/D Backs). And, “Despite the strong numbers, Friday’s game ranks as the lowest rated and least-viewed Game 7 of the World Series. Since Red Sox/Mets Game 7 in 1986 (38.9, NBC), ratings have declined for each subsequent seventh game.”

MLB’s national TV deals with Fox (AAV $257 million), ESPN (AAV $296 million) and TBS (AAV $100 million) all expire after the 13 season. Given the mixed bag of TV ratings that the entirety of this postseason produced, and the six consecutive declines in TV ratings for WS Game 7s, what sort of market should MLB anticipate for its national media rights going forward? A very lucrative one, I suspect. Yes, the WS doesn’t dominate American popular culture as it once did, but save for the NFL, no TV property does. TV by the Numbers pointed out how valuable the WS is, and has been, to Fox. “The World Series remains an annual force in prime time. Game 7's dominating performance (14.5) also powered FOX to first place finishes in prime time six out of 7 nights the 2011 "Fall Classic" was broadcast. Since 1996 when FOX began airing World Series games, the network has won 64 out of 75 prime time nights, an incredible 85% performance.” John Ourand of the SportsBusiness Journal reported prior to the start of the baseball playoffs, “Fox and Turner have sold out most of their postseason baseball inventory at rates more than 10 percent higher than last year….Virtually no ad time remains for the first four games of the ALCS and World Series on Fox, network executives say.” The aforementioned Sports Media Watch post details how, save for NFL games, Game 7 of this WS compares with other live sports programming:

Excluding NFL telecasts, Game 7 stands as the #2 sporting telecast of 2011, behind only the BCS National Championship Game (AUB/ORE: 15.3, 27.316M, ESPN).

Game 7 topped every game of the NBA Finals, including the clinching Game 6 (DAL/MIA: 13.3, 28.880M, ABC), every NCAA Tournament game, including the National Championship Game (CONN/BUT: 11.7, 20.055M, CBS), and four of five Bowl Championship Series games, including the Rose Bowl (TCU/WISC: 11.3, 20.558M, ESPN). In addition, the game easily topped events such as the final round of The Masters (9.5, 15.257M, CBS), the race portion of the Kentucky Derby (8.5, 14.539M, NBC), and the Daytona 500 (8.7, 15.597M, FOX).

Overall, Game 7 ranks as the sixteenth-most viewed sports telecast of the past ten years (dating back to 2001), excluding the NFL and the Olympic Games.

Compared to Game 7s in other sports, Friday’s game easily topped this year’s Game 7 of the Stanley Cup Final (BOS/VAN G7: 4.8, 8.540M, NBC) earned a 4.8 and 8.540 million, but finished behind Game 7 of the 2010 NBA Finals (BOS/LAL G7: 15.6, 28.203M). This year’s NHL game aired on a Wednesday night; the 2010 NBA game aired on a Thursday night.

It’s pretty straightforward. MLB’s national TV ratings have trended down for many years but because live sports, including MLB, continues to consistently attract a mass audience, their programming has never been more valuable. As well, the cable industry is betting big that live sports is the programming that will prevent their subscribers from “cutting the cord” in favour of so-called “over-the-top” alternatives. With the expiration of their national media deals on the horizon, MLB should anticipate a hyper competitive market for their rights. ESPN has a myriad of platforms that require programming. Versus (soon to be NBC Sports Network) is expected to be an aggressive bidder for any available properties as they look to increase both subscribers and subscriber fees. The same reportedly holds true for Fox and TBS, both looking to acquire more live sports programming to boost, respectively, FX and truTV. Last year, TWC (the country’s 4th largest distributor) rocked the sports TV industry with the announcement that they had acquired the local TV rights to the Los Angeles Lakers, allowing them to launch an RSN in that market. The announcement in May that David Rone had joined TWC as President of TWC Sports is a definite indicator that they will be a major TV sports programmer.

Select READ MORE to see details on MLB's media rights

When MLB’s existing national media deals with ESPN, Fox and Turner were negotiated during the middle of the previous decade, they were largely about TV rights. This next round of national media rights negotiations will be about much more than TV as ESPN, TWC and Fox have rolled out “TV Everywhere” offerings. Tim Brosnan, Major League Baseball’s executive vice president of business operations, told the SportsBusiness Journal earlier this year that “TV Everywhere” is one of the factors in the rapidly escalating value of sports programming rights. “The TV Everywhere revolution that we see happening is part of the driver in this increase in sports rights,” “There is value added when content providers can go on a multiplatform basis.” MLB does not control their digital rights, per se. Instead, MLBAM, the so-called “interactive arm” of MLB, controls those rights. Last November, the SportsBusiness Journal reported that MLB is, “….the only major sports property that sells digital and marketing and media rights separately,” And, “With programming moving across all platforms — television, broadband and mobile — having combined rights is more important than ever, and TV executives interested in bidding on MLB rights in 2013 have told MLB they will never again cut separate deals for television and digital.” The role of BAM in MLB has been controversial since its formation over 10 years ago. Franchise owners with significant RSN interests, most notably the Red Sox, have complained that they, and not BAM, should control their local digital rights. Some internet pundits have long been critical of MLBAM’s policy of not allowing video clips from MLB games to be imbedded on blogs, social network accounts or websites. In this post, (HT Fang’s Bites) Ben Koo points out that video of THE David Freese WS HR was/is practically impossible to find anywhere on the web other than MLB.com. Koo argues that given the average age of WS viewers (reportedly early to mid fifties), MLBAM should be taking the opposite approach to video on the web to connect with a younger audience. Defenders of MLBAM’s role in MLB point to the numbers. BAM revenues last year were reportedly $500 million. More importantly, BAM is reportedly valued at $2 billion, contributing significantly to the health of franchise values. What approach MLB adopts in the near future in leveraging their digital media rights could also be influenced by who their next commissioner is. Should, as rumoured, Bud Selig retire soon after the conclusion of the current CBA negotiations, the aforementioned Tim Brosnan and MLBAM COO Bob Bowman are both potential successors. Bowman has built BAM from the ground up and would likely be its biggest champion, while Brosnan has reportedly been critical of BAM’s dealings with league sponsors.

The same TV industry dynamics that portend well for MLB in their upcoming national media rights negotiations (see the NHL’s huge increase in rights fees negotiated this year) have also resulted in a huge windfall for clubs at the local level. The Rangers, Astros and Padres have all recently benefited enormously from fierce competition for their local rights amongst MSOs, telcos and RSNs. Earlier this year when the Mets owners were looking for an infusion of capital, there was reportedly more interest amongst potential investors in acquiring a stake in the franchise’s RSN (SNY) than the franchise itself. The most profitable asset of Yankees Global Enterprises is reportedly not their baseball team but their RSN (YES). Filings from the Dodgers’ bankruptcy proceedings reveal that their local TV rights are likely worth more than the baseball franchise. Comcast has enacted a strategy for several years where, in markets where they are the dominant cable provider, they make the local baseball franchise a minority partner in their RSN. The Blue Jays owner, Rogers Communications Inc., not coincidentally, operates 5 TV sports channels and is also the dominant cable provider in the Toronto market. I could go on, but it is unmistakably evident that much of MLB’s record revenues and franchise values is directly linked to cable TV’s demand for their programming.

But, is there a “sports cable bubble” that is about to burst? Earlier this month, John Ourand asked, “Are we finally seeing real evidence of cord cutting?” John noted that, according to Nielsen, “Forty of the 41 biggest cable networks saw a year-over-year drop in the number of homes that get their channels.” AND “For the first time in almost two years, not one cable network eclipsed the 100 million-home threshold.” Even ESPN, both the most widely distributed and expensive (exponentially) cable channel, dropped below the 100 million home mark. Is this a trend? Are consumers foregoing cable in favour of over-the-top services? Or, is it as simple as some consumers have been forced to reduce household costs because of a weak economy? (Last week, Multichannel News reported, Cable Gets Clobbered) The good news for pro sports is that early research indicates that the more avid a sports fan you are, the less likely you are to be a cord-cutter. The bad news for pro sports is that non sports fans might be cutting the cord, in part, because they no longer are willing to pay for sports programming that they don’t watch. Cord-cutting amongst non sports fans is worrisome for pro sports because that group of consumers has been subsidizing the skyrocketing rights fees that teams and leagues are profiting from. LWIB, Mike Ozanian of Forbes discussed this situation with Laura Martin of Needham & Co. Martin believes that big media companies will continue to compete and bid up the rights fees for live sports programming because, in our fragmented media culture, it is “harder to aggregate men”. However, Martin cautions that MSOs could meet with a backlash from their 50% of subscribers who don’t watch sports, but, due to “bundling”, are paying for sports channels that are easily the most expensive in their package. (ESPN channels & RSNs) She goes on to speculate that this could lead to reduced distribution of sports channels by MSOs or even the intervention of Congress to protect the interests of non sports fans.

You can follow me on Twitter @PeteToms


Pete Toms is senior writer for the Business of Sports Network, most notably, The Biz of Baseball. He looks forward to your comments and can be contacted through The Biz of Baseball.

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?