4000 mg de metformine minocycline 75 mg comprimУЉs n'valtrex besoin d'ordonnance rУДle de lok adalat dans la justice du systУЈme de livraison avez-vous besoin d'une prescription pour cialis au canada achat prednisolone 5mg comprimУЉs combien de mg de prednisone pour infection des sinus risperdal consta nom gУЉnУЉrique lisinopril 20 mg coУЛt allegra d canada pharmacie aciclovir 800 mg compresse mylan metformin 500 mg de l'infertilitУЉ gУЉnУЉrique du clopidogrel problУЈmes xenical casquettes. 120 mg roche farma flomax en canada singulair prescription programme www flomax com gУЉnУЉrique celebrex 200mg en indonУЉsie traitement des infections de levure ordonnance diflucan achat arimidex royaume-uni augmentin 600 mg/5 ml posologie chez l'enfant coУЛt de celebrex sans assurance bupropion hcl 200mg 12hr sa onglet diltiazem 60 mg para que servir ms wellbutrin xl 300mg l'administration intrathУЉcale de mУЉthotrexate У une dose de 15 mg est la prednisone 10 mg un stУЉroУЏde acheter strattera royaume-uni avalide gУЉnУЉrique disponible remeron pour le trouble d'anxiУЉtУЉ sociale 100mg viagra cialis est УЉgal У peuvent boire de l'alcool amitriptyline 10mg cialis en ligne У des prix coУЛt de bupropion 300 mg bystolic 5 mg tab coУЛt de singulair en irlande ce qui est lasix 40 mg utilisУЉ pour singulair gУЉnУЉrique mУЉdicaments quanto costa cialis 5 mg farmacia acheter la metformine У libУЉration lente coУЛt de tegretol sans assurance viagra prix au canada escitalopram 10 mg tabletki oУЙ puis-je acheter tretinoin crУЈme au royaume-uni premarin 0,625 mg/g quanto costa finasteride 5 mg est prevacid 30 mg disponibles sur le comptoir effexor pour le trouble d'anxiУЉtУЉ sociale acheter viagra patong lamisil pour la vente de tablettes lipitor nom de marque coУЛt les pУЂtes orlistat 120 mg lexapro coУЛt moyen dois-je besoin d'une prescription pour lipitor crestor 10 mg УЇentikli film tablette trouble d'anxiУЉtУЉ sociale effexor clopidogrel gУЉnУЉrique canada la metformine compte 1000 mg filmtabletten diovan prix costco cible pharmacie lipitor prix meclizine ordonnance, dose est-cymbalta gУЉnУЉrique coffre-fort caverta prix en inde flomax gУЉnУЉrique disponibilitУЉ de grУЉ У grУЉ allegra le mУЊme que sur ordonnance combien phenergan coУЛt chez walmart substitut nexium 40 mg prix du viagra gУЉnУЉrique au canada bula ne pyridium 100 mg diffУЉrence entre 20 et 40 mg celexa combien est viagra coУЛt en france quelle est la forme gУЉnУЉrique de wellbutrin synthroid 0,25 mg carte de rУЉduction de cialis coУЛt de metoprolol succinate aricept prix de dУЉtail quanto costa cialis da 5 mg actos meilleur prix gУЉnУЉrique viagra/kamagra royaume-uni motrin 600 mg la force de prescription clonidine patch coУЛts est-il une marque gУЉnУЉrique pour cialis aldara prix en inde dapoxetine approbation au canada les moins chers plavix prix l'УЉquivalent gУЉnУЉrique pour advair orlistat gУЉnУЉrique pharmacie avapro canadian pharmacy gУЉnУЉrique topamax ingrУЉdients cardizem la 120 mg effets secondaires 20 mg celexa sevrage 800 mg motrin effets secondaires generic flonase walgreens cialis prix au pakistan doux У croquer kamagra (viagra gУЉnУЉrique) gУЉnУЉrique de remplacement pour aciphex metoprolol z hexal 50 mg mellУЉkhatУЁsai est de 500 mg de cephalexin beaucoup celebrex 200 mg adalah promethazine/codУЉine 6.25/10 mg /5 ml sirop de 16 oz est protonix gУЉnУЉrique disponible aciclovir mylan gУЉnУЉriques 5 crema pas cher gУЉnУЉrique viagra au royaume-uni propecia gУЉnУЉrique mУЊme plendil felodipino 5 mg metformin hcl 500 mg effets secondaires voltaren sr 75mg diflucan 150 mg pendant 3 jours prix de glucophage cialis par pillule coУЛt low dose naltrexone trouble bipolaire oУЙ puis-je acheter doxycycline pour mon chien topamax 50 mg deux fois par jour prix pour nexium 40 mg crestor sante canada triamcinolone topique prix viagra ordonnance en irlande ne levitra pilules expire l'avortement cytotec pilules gУЉnУЉrique olanzapine inde 75 mg amitriptyline hcl meilleur prix sur la trУЉtinoУЏne crУЈme У 0,1 prednisone 10 mg symptУДmes imitrex ordonnance canada motrin au-dessus du compteur canada coУЛt de gУЉnУЉrique actos propecia 0.25 mg low dose naltrexone pharmacie de la riviУЈre cytotec pilules d'avortement viagra generico benavides cytotec searle prix ce qui est motilium 10mg utilisУЉ pour oУЙ acheter cialis 5mg comment arrУЊter effexor xr 37.5 mg combien de benadryl des pillules pour prendre pour prendre de la hauteur acheter viagra directement У partir de pfizer en ligne lexapro 10 mg 20 evista prix en malaisie sont viagra gУЉnУЉriques sУЛr combien coУЛte une wellbutrin ordonnance coУЛt qu'est-ce que singulair 10mg comprimУЉs utilisУЉs pour combien sont des pilules clomid oУЙ acheter bon marchУЉ cialis en australie ne imitrex venir sous forme gУЉnУЉrique nexium 40mg prix au pakistan acheter crestor rosuvastatin 10mg dose de aciclovir 400 mg depo provera injection nom gУЉnУЉrique ce qui est la doxycycline hyclate 100mg prescrit pour prix lipitor 20 mg acheter imitrex royaume-uni coУЛt de 1 pilule viagra prograf gУЉnУЉrique effets secondaires 25 mg d'hydrochlorothiazide effets secondaires lexapro mУЉdicaments gУЉnУЉriques gУЉnУЉrique benadryl au walmart exelon pilules ou patch est-il un gУЉnУЉrique pour propecia tripta(amitriptyline 10mg ) gain de poids de 50 mg de seroquel combien de crestor 20 mg coУЛt viramune vente tricor comparaison des coУЛts de suminat gУЉnУЉrique imitrex imigran comprimУЉs puis-je acheter viagra en malaisie metoprolol succinate 75mg bupropion sr 150 mg pour la perte de poids va 100mg de clomid me faire ovuler 8 dramamine pilules aciclovir 200 mg sou cephalexin 500 mg cure chlamydia quand est-crestor va УЊtre gУЉnУЉrique baclofen 10 mg rezeptfrei effets de lexapro 20mg topamax 50 mg de poids peut lipitor gУЉnУЉrique la cause du diabУЈte orlistat prescription en ligne wellbutrin xl 300 mg 30 tablet comment augmentin affecter le contrУДle des naissances pilules 100 mg imitrex keflex 500mg prix acheter isotretinoin en royaume-uni cialis prix de malaisie acheter du viagra pas cher royaume-uni amitriptyline 10mg sommeil meilleur endroit pour acheter propecia en ligne prednisolone 25 mg ampul image de gУЉnУЉrique diflucan oУЙ acheter motrin bУЉbУЉ seroquel da 100 mg cialis 10 mg У venir assumerlo prix metformin philippines quel est le gУЉnУЉrique pour protonix keflex 500 mg composicion acheter augmentin gУЉnУЉrique en ligne nexium 40 mg laboratorio qual comment souvent de prendre motrin 800mg phenergan 25 mg suppositoire prix gУЉnУЉrique viagra utilisation mУЉdicaments gУЉnУЉriques pour synthroid 25 mg de trazodone pour le sommeil comment la sУЉcuritУЉ est acheter cialis en ligne est clomid gУЉnУЉrique tout aussi efficace nom gУЉnУЉrique pour proventil hfa gУЉnУЉrique wellbutrin off le marchУЉ coУЛt de avodart en canada serevent generico ciprofloxacin 500 mg pour les infections des gencives 150 mg dramamine haute cialis 2.5 mg tous les deux jours commutation de lexapro gУЉnУЉrique lexapro voltaren rapide 25mg pouvez-vous acheter urispas sur le comptoir est-cymbalta un corticostУЉroУЏde motrin pm pilules expУЉdition durant la nuit gУЉnУЉrique viagra ordre clomid royaume-uni va y avoir un gУЉnУЉrique du viagra acheter cialis en bali rosuvastatin generic cvs examens de la pharmacie en ligne pour cialis acheter zetia en ligne alesse gУЉnУЉrique les noms de est-il illУЉgal pour acheter du viagra d'un ami va viagra gУЉnУЉrique aller valtrex nom de marque gУЉnУЉrique vs fluoxetine 20 mg capsules clomid la fertilitУЉ des pilules coУЛt combien de fois avez-vous prenez ampicillin 500 mg acheter levitra en malaisie hydrochlorothiazide 1 mg gУЉnУЉrique singulair 5mg clomid prix in philippines est clarinex ordonnance qu'est-ce que le celexa 10mg utilisУЉ pour la clindamycine 75 mg effets secondaires prednisone 10 mg para que se usa puis-je acheter ciprofloxacin mexique nombre generico lasix remeron mirtazapina 30 mg isoptin verapamil 80 mg de chlorhydrate de apo-metoprolol-l 50 mg ce clindamycin hcl 150 mg utilisУЉ pour triamcinolone cream pharmacie en ligne plavix prix costco precio viagra 50 mg mexique quel est le gУЉnУЉrique pour flonase cytotec pour vente dans gensan cialis livraison le jour mУЊme crestor prix au pakistan viagra de marque et gУЉnУЉriques effets secondaires de coreg 6,25 mg actos 15 mg, comprimУЉs lamisil cream prix oУЙ je peux acheter du viagra en abu dhabi prescription assistance pour zyprexa propranolol hcl 40 mg nedir xenical prix en egypte aricept 10 mg orodispersible paroxetine 20 mg cadila puis-je prendre deux 4 mg zofran paxil prescription assistance gУЉnУЉrique tretinoin cream .05 meclizine 25 mg de grУЉ У grУЉ combien de mg de zoloft t-il jusqu'У l'overdose posologie valtrex 500 mg pas cher plavix 75 mg imuran 25 mg effets secondaires prix du lipitor en malaisie le coУЛt de la doxycycline cvs propecia en costa rica prednisone pilules 20 mg metoprolol 50 mg coУЛt 5mg finasteride en vente oУЙ puis-je acheter la marque viagra afin d'acУЉtonide de triamcinolone cream ce n'50 mg de zoloft n' l'УЉrythromycine gУЉnУЉriques xenical pour la vente au canada ce n'est une prescription de viagra des coУЛts lamisil 250 mg comprimУЉ effets secondaires gУЉnУЉrique xenical orlistat 120mg obУЉsitУЉ zoloft 50mg ou 100mg lamisil 250 mg tabletas zoloft dosage de trouble panique acheter zovirax pommade canada costo de levitra 20 mg coУЛt de gУЉnУЉrique zithromax les comprimУЉs de ciprofloxacine 600mg percin paroxetine cr 37,5 mg tablette pharmacie de la clientУЈle des soins de cialis coУЛt de ventolin hfa sans assurance nom gУЉnУЉrique de metoprolol diflucan gУЉnУЉrique coУЛt prednisone dosage mg par kg coУЛt de clomid 50 mg inderal la 80 mg capsules photos coreg pilules tamoxifen citrate pour vente acheter xenical au canada lexapro 5 mg cena nhs fluoxetine 20 mg minocycline 200 mg l'acnУЉ ce n'toprol xl 50 mg ressembler propecia 1mg coУЛt combien de skelaxin 800 mg, У prendre de la hauteur meilleur prix prilosec otc la promУЉthazine avec la codУЉine sirop contre la toux mgp avis levitra 10mg oУЙ acheter colchicine puis-je prendre 1000 mg de cephalexin lopid 900 mg dose la metformine dura 1000 mg filmtabl qu'est-ce que le crestor 10mg utilisУЉ pour furosemide sandoz 20 mg prix de cialis en angleterre flomax prix au canada depo provera 150 mg costo propecia pilules fonctionnent-ils metformin 500mg tab sandoz olanzapine canadian pharmacy crestor marque gУЉnУЉrique biaxin gУЉnУЉrique effets secondaires la metformine denk 850 mg zofran et les troubles de l'alimentation prix du ciprofloxacin en poudre obat xenical 120mg cymbalta coУЛt de 60 mg est-il un mУЉdicament gУЉnУЉrique de cozaar allopurinol 300 mg wikipedia prednisone 5mg onglet dspk wellbutrin dose de 450 mg bipolaire fluoxetine cap 40 mg 100 mg bleu viagra pattaya pharmacie cialis cymbalta 30 mg ne ilacФБdФБr clomid 150mg jumeaux et wellbutrin sr vs xl coУЛt gУЉnУЉrique lexapro contiennent imao acheter У bas prix en ligne viagra royaume-uni, livraison le lendemain endep 10mg pour les migraines finasteride 5 mg pilule cheap-generic-viagra erfahrungen la metformine sur ordonnance coУЛt 10mg nolvadex nem oУЙ pouvez-vous acheter viagra en vancouver nexium 40 mg fass lisinopril 2 mg canadian pharmacy cialis et viagra naturelles pilules clomid effets secondaires de la doxycycline hyclate 100mg onglet combien coУЛte viagra des coУЛts les rУЉponses de yahoo gУЉnУЉrique cymbalta pour la douleur ranbaxy ranitidine 150 mg zyban coУЛt canada levitra coУЛt par pilule chez walmart levitra moins cher allegra gУЉnУЉrique sur le comptoir est-il illУЉgal pour commander du viagra gУЉnУЉrique en ligne propranolol hcl er 80 mg voltaren dolo liquid 25 mg weichkapseln cialis 10 ou 20 mg forum wellbutrin sr 125 mg rappel de la forme gУЉnУЉrique de lipitor accutane 20mg rУЉsultats viagra gУЉnУЉrique de pulvУЉrisation oУЙ puis-je acheter doxycycline hyclate en ligne pouvez-vous acheter viagra en koh samui wellbutrin en ligne pas cher rue de la valeur baclofen 10 mg celebrex 200 mg contre-indications trazodone 100mg prix la clindamycine 300 mg ratiopharm comment arrУЊter de 100 mg seroquel provera 10 mg sou peut u acheter viagra sur le comptoir en australie zantac gУЉnУЉrique prix 25 mg seroquel haute infection des sinus doxycycline 100mg les somnifУЈres de la fluoxУЉtine quand lexapro gУЉnУЉrique aller cialis acheter en canada acheter pas cher naltrexone combien coУЛte gУЉnУЉrique wellbutrin xl coУЛt diflucan sur le comptoir canada 150 mg benadryl pour dormir synthroid doses mg lipitor brevet du canada ne 5mg finasteride travail oУЙ acheter seroquel en ligne phosphate de clindamycine gel topique acheter prednisone 10 mg images wellbutrin gУЉnУЉrique gain de poids oУЙ acheter du kamagra forum cialis 5 mg monterrey augmentin 875 mg dosage olanzapine 10 mg pour l'anxiУЉtУЉ ne dulcolax besoin d'une prescription diltiazem hcl retarder mylan 200 mg obat aldactone 25mg canadienne du mУЉdicament gУЉnУЉrique levitra etodolac 500 mg comprimУЉs allegra ventes annuelles combien de mg de benadryl pour dormir cymbalta. capsules 60mg viagra gУЉnУЉrique en ligne moins cher baclofen royaume-uni, pharmacie cephalexin 500mg et le diabУЈte allopurinol pharmacie en ligne etodolac 400 mg bula gУЉnУЉrique levitra 10mg prix du micardis plus combien coУЛte gУЉnУЉrique lexapro cost at walmart levitra 20 mg prix au pakistan depo provera prix de singapour faible dose de mУЉdicaments corticostУЉroУЏdes tels que la prednisone ou la dexamУЉthasone comment puis-je obtenir une ordonnance periactin zantac comprimУЉ oral У la dose de 150 mg onde comprar cialis de 5mg buspar 10mg prix gУЉnУЉrique promУЉthazine avec la codУЉine oУЙ puis-je acheter prilosec otc acheter nexium pilules fluoxetine hcl 15 mg achat de viagra forum bula singulair bУЉbУЉ de 4 mg metformin 1000 mg gp 128 prix de augmentin en egypte la perte de cheveux pilules effets secondaires de propecia plavix gУЉnУЉrique walmart coУЛt coumadin mg doses para quУЉ servir diovan 160 mg ce qui va de 500 mg de seroquel faire prednisone 10 mg/5 ml cephalexin 500 mg vs amoxicillin finasteride 1 mg pharmacie en ligne meilleur gУЉnУЉrique zoloft fabricant gУЉnУЉrique pour les effets secondaires de fosamax acheter trazodone en ligne canada combien zantac coУЛt au cvs combien abilify 10mg coУЛt combien coУЛte l'УЉrythromycine pommade coУЛt pilule amitriptyline 25mg comment faire pour obtenir une ordonnance clonidine prix le moins cher premarin crУЈme alli gУЉnУЉrique orlistat 60 mg 84 capsules sandoz lipitor 80 mg tabletas femara 10mg pour l'infertilitУЉ 1000 mg cipro un jour propranolol pas cher le mУЉdicament zyban 150 mg pret acheter gУЉnУЉrique cialis en ligne en toute sУЉcuritУЉ viagra generico de l'УЉquateur abilify 5 mg cena zyprexa 5 mg doxycycline prix au publix norvasc 5mg posologie prednisone acis 20mg les enfants benadryl acheter clomid et nolvadex acheter lУЉgalement acheter du viagra en ligne pourquoi ai-je besoin d'une ordonnance pour propecia pouvez-vous prendre des pillules de rУЉgime sur le zoloft benadryl cream philippine prix diflucan prix triamcinolone acУЉtonide de l'injection de 40 mg prix comment fonctionne clomid 100mg de travail la rupture 100mg viagra la moitiУЉ 100mg viagra vs cialis 20mg prix propecia royaume-uni gУЉnУЉrique imitrex prix nizoral shampooing inde acheter quand est le meilleur moment pour prendre escitalopram 10 mg dУЉpart 150 mg de clomid qu'est-ciprofloxacin hcl 500mg traiter une fois par jour cialis prix provera et clomid 50 mg neurontin 100 mg pour le sommeil nom gУЉnУЉrique de bupropion coУЛt cialis viagra les images du gУЉnУЉrique de lexapro le lisinopril et l'hydrochlorothiazide comprimУЉs de 20 mg /12,5 mg tretinoin cream pharmacie mexicaine prometrium 100 mg pendant la grossesse qu'est-ce que biaxin filmtab 500mg utilisУЉ pour costco pharmacy diflucan levitra 10 mg bayer precio beaucoup ne gУЉnУЉrique arimidex coУЛt topamax prix philippines le prix de augmentin au costco est-il ok pour couper les comprimУЉs de viagra У moitiУЉ oУЙ acheter du viagra У singapour prednisone 20 mg tab orale l'УЉquivalent gУЉnУЉrique de micardis peut clonidine 0.1 mg vous haute magasin sainsbury's et continuer pharmacie doxycycline effexor 75 mg la dУЉpression publix prix pour viagra acheter stromectol en ligne acheter diflucan pour infection У levures
Home Pete Toms Last Week in BizBall: World Series TV Ratings and the State of MLB Media Rights

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 674 guests online

Atom RSS

Last Week in BizBall: World Series TV Ratings and the State of MLB Media Rights PDF Print E-mail
User Rating: / 13
PoorBest 
Pete Toms Article Archive
Written by Pete Toms   
Wednesday, 02 November 2011 19:20

Last Week in Bizball by Pete Toms

This week in “Last Week in BizBall“, World Series TV ratings and the state of MLB media rights.

LWIB, between Games 2 & 3, Jeff Passan wrote, “In the middle of the most compelling World Series in a decade, one of the overriding themes is that nobody is watching.” Between the conclusion of the LCS and the beginning of the WS, Anthony Crupi of AdWeek wrote, “If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing.” Crupi noted that the combination of small markets in the NLCS (St. Louis is the 21st largest DMA and Milwaukee is 32nd) and rain interruptions during the ALCS, resulted in ratings declines over 2010 in the male 18-49 demo of 25% for Fox and 44% for TBS. In the end, a thrilling Game 6, combined with the first Game 7 since 02, made this the highest rated “non -Yankees” WS since 07. From Cynthia Turner of Cynopsis Media:

The final two games of the World Series delivered for FOX, as Game 7 posted a 14.7/25 household rating/share with 25.4 million viewers to score as the highest-rated, most-watched game since 2004 when the Boston Red Sox broke their World Series drought, according to Nielsen. Game 7 also gave the network its highest-rated Friday night program in FOX history. Game 6 was also a dinger with a 12.7/21 fast national household rating/share with an average viewership of 21.1 million viewers for the network. Overall, the 2011 World Series on FOX averaged a 10.0/16 national household rating/share and 16.6 million viewers, for a 19% spike over last year's 8.4/14.

The Sports Media Watch blog reported that the ratings for this WS Game 7 were down 18% from the last Game 7 in 02 (Angels/Giants) and 37% from 01’s Game 7 (Yanks/D Backs). And, “Despite the strong numbers, Friday’s game ranks as the lowest rated and least-viewed Game 7 of the World Series. Since Red Sox/Mets Game 7 in 1986 (38.9, NBC), ratings have declined for each subsequent seventh game.”

MLB’s national TV deals with Fox (AAV $257 million), ESPN (AAV $296 million) and TBS (AAV $100 million) all expire after the 13 season. Given the mixed bag of TV ratings that the entirety of this postseason produced, and the six consecutive declines in TV ratings for WS Game 7s, what sort of market should MLB anticipate for its national media rights going forward? A very lucrative one, I suspect. Yes, the WS doesn’t dominate American popular culture as it once did, but save for the NFL, no TV property does. TV by the Numbers pointed out how valuable the WS is, and has been, to Fox. “The World Series remains an annual force in prime time. Game 7's dominating performance (14.5) also powered FOX to first place finishes in prime time six out of 7 nights the 2011 "Fall Classic" was broadcast. Since 1996 when FOX began airing World Series games, the network has won 64 out of 75 prime time nights, an incredible 85% performance.” John Ourand of the SportsBusiness Journal reported prior to the start of the baseball playoffs, “Fox and Turner have sold out most of their postseason baseball inventory at rates more than 10 percent higher than last year….Virtually no ad time remains for the first four games of the ALCS and World Series on Fox, network executives say.” The aforementioned Sports Media Watch post details how, save for NFL games, Game 7 of this WS compares with other live sports programming:

Excluding NFL telecasts, Game 7 stands as the #2 sporting telecast of 2011, behind only the BCS National Championship Game (AUB/ORE: 15.3, 27.316M, ESPN).

Game 7 topped every game of the NBA Finals, including the clinching Game 6 (DAL/MIA: 13.3, 28.880M, ABC), every NCAA Tournament game, including the National Championship Game (CONN/BUT: 11.7, 20.055M, CBS), and four of five Bowl Championship Series games, including the Rose Bowl (TCU/WISC: 11.3, 20.558M, ESPN). In addition, the game easily topped events such as the final round of The Masters (9.5, 15.257M, CBS), the race portion of the Kentucky Derby (8.5, 14.539M, NBC), and the Daytona 500 (8.7, 15.597M, FOX).

Overall, Game 7 ranks as the sixteenth-most viewed sports telecast of the past ten years (dating back to 2001), excluding the NFL and the Olympic Games.

Compared to Game 7s in other sports, Friday’s game easily topped this year’s Game 7 of the Stanley Cup Final (BOS/VAN G7: 4.8, 8.540M, NBC) earned a 4.8 and 8.540 million, but finished behind Game 7 of the 2010 NBA Finals (BOS/LAL G7: 15.6, 28.203M). This year’s NHL game aired on a Wednesday night; the 2010 NBA game aired on a Thursday night.

It’s pretty straightforward. MLB’s national TV ratings have trended down for many years but because live sports, including MLB, continues to consistently attract a mass audience, their programming has never been more valuable. As well, the cable industry is betting big that live sports is the programming that will prevent their subscribers from “cutting the cord” in favour of so-called “over-the-top” alternatives. With the expiration of their national media deals on the horizon, MLB should anticipate a hyper competitive market for their rights. ESPN has a myriad of platforms that require programming. Versus (soon to be NBC Sports Network) is expected to be an aggressive bidder for any available properties as they look to increase both subscribers and subscriber fees. The same reportedly holds true for Fox and TBS, both looking to acquire more live sports programming to boost, respectively, FX and truTV. Last year, TWC (the country’s 4th largest distributor) rocked the sports TV industry with the announcement that they had acquired the local TV rights to the Los Angeles Lakers, allowing them to launch an RSN in that market. The announcement in May that David Rone had joined TWC as President of TWC Sports is a definite indicator that they will be a major TV sports programmer.

Select READ MORE to see details on MLB's media rights

When MLB’s existing national media deals with ESPN, Fox and Turner were negotiated during the middle of the previous decade, they were largely about TV rights. This next round of national media rights negotiations will be about much more than TV as ESPN, TWC and Fox have rolled out “TV Everywhere” offerings. Tim Brosnan, Major League Baseball’s executive vice president of business operations, told the SportsBusiness Journal earlier this year that “TV Everywhere” is one of the factors in the rapidly escalating value of sports programming rights. “The TV Everywhere revolution that we see happening is part of the driver in this increase in sports rights,” “There is value added when content providers can go on a multiplatform basis.” MLB does not control their digital rights, per se. Instead, MLBAM, the so-called “interactive arm” of MLB, controls those rights. Last November, the SportsBusiness Journal reported that MLB is, “….the only major sports property that sells digital and marketing and media rights separately,” And, “With programming moving across all platforms — television, broadband and mobile — having combined rights is more important than ever, and TV executives interested in bidding on MLB rights in 2013 have told MLB they will never again cut separate deals for television and digital.” The role of BAM in MLB has been controversial since its formation over 10 years ago. Franchise owners with significant RSN interests, most notably the Red Sox, have complained that they, and not BAM, should control their local digital rights. Some internet pundits have long been critical of MLBAM’s policy of not allowing video clips from MLB games to be imbedded on blogs, social network accounts or websites. In this post, (HT Fang’s Bites) Ben Koo points out that video of THE David Freese WS HR was/is practically impossible to find anywhere on the web other than MLB.com. Koo argues that given the average age of WS viewers (reportedly early to mid fifties), MLBAM should be taking the opposite approach to video on the web to connect with a younger audience. Defenders of MLBAM’s role in MLB point to the numbers. BAM revenues last year were reportedly $500 million. More importantly, BAM is reportedly valued at $2 billion, contributing significantly to the health of franchise values. What approach MLB adopts in the near future in leveraging their digital media rights could also be influenced by who their next commissioner is. Should, as rumoured, Bud Selig retire soon after the conclusion of the current CBA negotiations, the aforementioned Tim Brosnan and MLBAM COO Bob Bowman are both potential successors. Bowman has built BAM from the ground up and would likely be its biggest champion, while Brosnan has reportedly been critical of BAM’s dealings with league sponsors.

The same TV industry dynamics that portend well for MLB in their upcoming national media rights negotiations (see the NHL’s huge increase in rights fees negotiated this year) have also resulted in a huge windfall for clubs at the local level. The Rangers, Astros and Padres have all recently benefited enormously from fierce competition for their local rights amongst MSOs, telcos and RSNs. Earlier this year when the Mets owners were looking for an infusion of capital, there was reportedly more interest amongst potential investors in acquiring a stake in the franchise’s RSN (SNY) than the franchise itself. The most profitable asset of Yankees Global Enterprises is reportedly not their baseball team but their RSN (YES). Filings from the Dodgers’ bankruptcy proceedings reveal that their local TV rights are likely worth more than the baseball franchise. Comcast has enacted a strategy for several years where, in markets where they are the dominant cable provider, they make the local baseball franchise a minority partner in their RSN. The Blue Jays owner, Rogers Communications Inc., not coincidentally, operates 5 TV sports channels and is also the dominant cable provider in the Toronto market. I could go on, but it is unmistakably evident that much of MLB’s record revenues and franchise values is directly linked to cable TV’s demand for their programming.

But, is there a “sports cable bubble” that is about to burst? Earlier this month, John Ourand asked, “Are we finally seeing real evidence of cord cutting?” John noted that, according to Nielsen, “Forty of the 41 biggest cable networks saw a year-over-year drop in the number of homes that get their channels.” AND “For the first time in almost two years, not one cable network eclipsed the 100 million-home threshold.” Even ESPN, both the most widely distributed and expensive (exponentially) cable channel, dropped below the 100 million home mark. Is this a trend? Are consumers foregoing cable in favour of over-the-top services? Or, is it as simple as some consumers have been forced to reduce household costs because of a weak economy? (Last week, Multichannel News reported, Cable Gets Clobbered) The good news for pro sports is that early research indicates that the more avid a sports fan you are, the less likely you are to be a cord-cutter. The bad news for pro sports is that non sports fans might be cutting the cord, in part, because they no longer are willing to pay for sports programming that they don’t watch. Cord-cutting amongst non sports fans is worrisome for pro sports because that group of consumers has been subsidizing the skyrocketing rights fees that teams and leagues are profiting from. LWIB, Mike Ozanian of Forbes discussed this situation with Laura Martin of Needham & Co. Martin believes that big media companies will continue to compete and bid up the rights fees for live sports programming because, in our fragmented media culture, it is “harder to aggregate men”. However, Martin cautions that MSOs could meet with a backlash from their 50% of subscribers who don’t watch sports, but, due to “bundling”, are paying for sports channels that are easily the most expensive in their package. (ESPN channels & RSNs) She goes on to speculate that this could lead to reduced distribution of sports channels by MSOs or even the intervention of Congress to protect the interests of non sports fans.

You can follow me on Twitter @PeteToms


Pete Toms is senior writer for the Business of Sports Network, most notably, The Biz of Baseball. He looks forward to your comments and can be contacted through The Biz of Baseball.

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?