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As smartphone technology moves from luxury convenience to commonplace, sports leagues are using social networking to engage, and track where fans are going. The advent of ‚Äúcheck-ins‚ÄĚ via Facebook and Foursquare is being integrated directly into mobile apps such as MLB.com‚Äôs At Bat.
So, the inforgraph above (click to see in full view) from sports social media tracker Kwarter (download the app here on iTunes), is a great look at the differing metrics across the leagues.
For example, MLB has the smallest follower base, but the highest number of check-ins, a sign that baseball has a high mobile base tapping into At Bat, Apple‚Äôs highest-grossing app on iTunes. Meanwhile, the NBA smashes all-comers in terms of followers. Top followed athlete? Former NBA star Shaquille O‚ÄôNeal.
Other info provided from Kwarter:
- Stadiums and arenas rank as the¬†second most checked in locations on Foursquare
- AT&T Park in¬†San Francisco¬†is most checked in to venue on Foursquare and FB
- 81% of fans agree that sports viewing should be¬†more interactive
- The NBA‚Äôs 13.4M fans on FB and Twitter is¬†more than the NFL, MLB, and NHL¬†combined
- 68% of fans agree that they¬†do not feel acknowledged or¬†rewarded for their support
- 86% of mobile device users are using their device while watching television
Check the graphic for more details.
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