The liberal group, "Americans United for Change", has targeted MLB Advanced Media, MLB, and some clubs in larger markets in the US, in an effort to get them to drop Glenn Beck from MLBAM’s backend hosting of his online show.
On Thursday, Americans United for Change is launching the website Strike Out Beck, asking people to sign a petition asking MLB to quit hosting Beck. That website will have a companion Facebook ad campaign in select MLB markets such as St. Louis, Detroit, Dallas, San Francisco, Los Angeles, San Francisco, Oakland, Boston, Chicago, Philadelphia, Washington D.C., Baltimore and Milwaukee -- that will encourage people to check out the site and join in.
“When it comes to unhinged anti-government conspiracies, fear-mongering for personal gain, sexist remarks, and race baiting, Glenn Beck is in the Major Leagues -- and certainly in a league of his own when it comes to disrespect for families of 9-11 victims," said Tom McMahon, executive director of Americans United for Change. "That’s why it’s so troubling and disheartening that the good folks behind Major League Baseball would agree to what even FOX News couldn’t stomach to do any longer: providing Beck with a platform to peddle more fear and spew more hate,” according to the Huffington Post.
As we reported in June of this year (see Glenn Beck Marries with MLB Advanced Media for New "GBTV" Online Show), while you may be scratching your head asking what right-wing politics and baseball have in common, it’s all about the streaming video platform.
To support what Beck’s Mercury Radio Arts company has in mind, they brought in MLBAM to stream the shows. With more than 20 sports and entertainment brands in BAM’s portfolio, including ESPN3.com, CBSSports.com, March Madness on Demand, TigerWoods.com, along with MLB.com, it’s a natural fit if you want to have a robust, scalable platform.
Before baseball fans think that MLB is full of right-wingers, they should think again. In an article we published 2007 (see Money, Politics, and MLB's Political Action Committee), we found that baseball owners are virtually split down the middle between Republican and Democratic donations.
What MLBAM did was leverage its reputation of being able to have the backend infrastructure, white label services, operational support and mobile app development that has helped serve millions of streaming game views each year for MLB, works as one nice calling card to whoever wishes to reach a large audience on the web…. fringe politics, or not.
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