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If you take social media seriously, you’ll find that there’s more to it than just following others or asking them to follow you. Social media is about engagement, increasing brand, and if you’re a business, engaging directly with your consumer base.
For the longest time, the metric used for success was really about just a pure “follower” number. The logic being, the higher the number, the more successful you’re marketing yourself, right? Well….
Really, it comes back to that thing “engagement”. How will are your Facebook, LinkedIn, Twitter, or Foursquare postings being received?
It’s been hard to balance social media here on the Business of Sports Network. After all, content is the bread and butter, but the ability to have social media as a platform to provide links to that content, and gain commentary from it almost has to be spread through social media outlets.
Frustrated about tracking divergent sources, the launch of Klout (Klout.com), has been a boon to understanding and seeing real or near real-time feedback on how you are being received via your Klout Influence Score that taps the social media platforms.
For sports franchises, who are now actively engaging in social media, Klout would seem near mandatory. Media outlets should do likewise to gauge how effective they are.
Measuring your impact in social media is paramount now. Klout seems like a solution for many to follow.
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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