Yesterday, we ranked all 30 teams in Major League Baseball by the number of Facebook fans. It was a good look at how pure brand power elevates national interest (the Yankees and Red Sox lead the pack), and with some proactive social media direction, how you are in the standings or your market size can be slightly overcome (the Cleveland Indians).
Today, we thought it would be interesting to see how the teams fare on the other major social media platform, Twitter.
In a sign that Twitter is still in the shadows of Facebook, the total number of followers for all 30 teams in MLB on Twitter is 2,362,301 a fraction of what Facebook has in term of fans (as of yesterday, 22,838,066).
The key difference is that instead of the Yankees or the Red Sox leading the pack, the most followed MLB team account on Twitter is the Philadelphia Phillies at 645,771. To put that in perspective, that total on Facebook would have ranked 13th.
In terms of the lowest follower and fan base across Twitter and Facebook, the award goes to the Florida Marlins (28th on Facebook and 30th on Twitter).
Here’s the league counted by Twitter followers as of 9am ET on 9/20/2011:
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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