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Ranking Major League Baseball By Twitter Followers PDF Print E-mail
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Written by Maury Brown   
Tuesday, 20 September 2011 08:48

Yesterday, we ranked all 30 teams in Major League Baseball by the number of Facebook fans. It was a good look at how pure brand power elevates national interest (the Yankees and Red Sox lead the pack), and with some proactive social media direction, how you are in the standings or your market size can be slightly overcome (the Cleveland Indians).

Today, we thought it would be interesting to see how the teams fare on the other major social media platform, Twitter.

In a sign that Twitter is still in the shadows of Facebook, the total number of followers for all 30 teams in MLB on Twitter is 2,362,301 a fraction of what Facebook has in term of fans (as of yesterday, 22,838,066).

The key difference is that instead of the Yankees or the Red Sox leading the pack, the most followed MLB team account on Twitter is the Philadelphia Phillies at 645,771. To put that in perspective, that total on Facebook would have ranked 13th.

In terms of the lowest follower and fan base across Twitter and Facebook, the award goes to the Florida Marlins (28th on Facebook and 30th on Twitter).

Here’s the league counted by Twitter followers as of 9am ET on 9/20/2011:

Rank Team Twitter Followers
1 Phillies 645,771
2 Yankees 442,769
3 Giants 185,699
4 Red Sox 140,896
5 Braves 100,322
6 Dodgers 71,200
7 Blue Jays 63,386
8 Cubs 60,322
9 Rangers 59,085
10 Reds 52,228
11 Mets 47,800
12 Twins 46,894
13 Cardinals 44,798
14 Brewers 34,211
15 W Sox 33,068
16 Rays 31,833
17 Royals 30,039
18 Mariners 29,830
19 Indians 29,187
20 Angels 25,451
21 Tigers 24,105
22 Orioles 23,849
23 Athletics 23,032
24 Rockies 21,055
25 Nationals 19,914
26 D-Backs 19,303
27 Pirates 17,926
28 Astros 16,291
29 Padres 11,035
30 Marlins 11,002

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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