Social media. It’s no longer a novelty; it’s a key driver in fan engagement across the sports landscape.
Today, the Boston Red Sox announced that they surpassed 3 million fans on Facebook, adding 1.2 million fans since Jan. 1, alone.
So, how do the Red Sox rank against the other 30 teams in MLB on Facebook? Unsurprisingly, they’re second behind only the Yankees who see a stagger lead of over 1.4 million fans.
But, what should surprise some clubs (and should be something that they take note), those that have an active social media presence and have made it part of their outreach to fans, see significant distance over others, even if they are in small markets and not performing well in the standings.
The best case in point may be the Cleveland Indians who rank 15 out of 30, a higher ranking that the Angels or the Diamondbacks (who rank 29th out of 30), the latter of which is running away with the NL West and the Angels who have a solid fan base and have been flirting on the edge of winning the AL Wild Card.
How does the league shake on out Facebook? A total of 22,838,066 “Liked” team pages as of 4pm on Monday Sept. 19, 2011. Here they are by ranking.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
Follow Maury Brown on Twitter
Follow The Biz of Baseball on Twitter
Follow the Business of Sports Network on Facebook