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Written by Maury Brown   
Monday, 19 September 2011 14:36

Facebook

Social media. It’s no longer a novelty; it’s a key driver in fan engagement across the sports landscape.

Today, the Boston Red Sox announced that they surpassed 3 million fans on Facebook, adding 1.2 million fans since Jan. 1, alone.

So, how do the Red Sox rank against the other 30 teams in MLB on Facebook? Unsurprisingly, they’re second behind only the Yankees who see a stagger lead of over 1.4 million fans.

But, what should surprise some clubs (and should be something that they take note), those that have an active social media presence and have made it part of their outreach to fans, see significant distance over others, even if they are in small markets and not performing well in the standings.

The best case in point may be the Cleveland Indians who rank 15 out of 30, a higher ranking that the Angels or the Diamondbacks (who rank 29th out of 30), the latter of which is running away with the NL West and the Angels who have a solid fan base and have been flirting on the edge of winning the AL Wild Card.

How does the league shake on out Facebook? A total of 22,838,066 “Liked” team pages as of 4pm on Monday Sept. 19, 2011. Here they are by ranking.

Rank Team FB Followers
1 Yankees 4,548,205
2 Red Sox 3,002,235
3 Cubs 1,394,810
4 Giants 1,172,045
5 Phillies 1,054,336
6 Braves 928,489
7 Cardinals 890,632
8 Rangers 809,369
9 Dodgers 793,205
10 Tigers 785,577
11 W Sox 752,396
12 Twins 688,387
13 Brewers 484,041
14 Mets 475,985
15 Indians 460,694
16 Reds 452,789
17 Mariners 424,204
18 Rockies 392,846
19 Rays 354,900
20 Astros 354,645
21 Angels 351,959
22 Blue Jays 335,585
23 Padres 327,472
24 Orioles 303,676
25 A's 278,080
26 Pirates 263,099
27 Royals 257,876
28 Marlins 201,410
29 D-Backs 183,476
30 Nationals 115,643

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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