calan drugs for sale ampicillin uses for dogs low dose accutane long term results beconase aq sublingual dosage where to get hoodia lollipops comprar moduretic en argentina proper use of cytotec for abortion levitra plus online overnight shipping buy phenamax hong kong blood pressure medication atacand side effects the chepest cleocin purchase non perscription birth control pills online cipro pharmacy prices list low cost trazodone uroxatral without script prescription drug tadapox can order mycelex-g canada cytotec australia cheap propecia buy online where to buy tretinoin cream uk problemas diabetes y disfuncion erectil viagra wikipedia francais monavie acai berry price how to use viagra soft tabs where to buy cafergot hyzaar combination buy tadalafil uk levitra super active store cheap periactin no prescription cephalexin drugs india reminyl uk brand name mirapex sale best generic finast review what is crestor 20mg purchase ethionamide cheap brand amoxil where can i buy it property for sale benicarlo spain us online pharmacy no prescription atacand what is amoxil 500mg www.canadian-pharmacy24h.com the online drugstore reviews viagra para la mujer natural doxycycline sunlight generic from trazodone buy maxalt mg online buy zofran online canada acquisto nootropil sicuro online order aciclovir 400mg tablets can you get methotrexate yasmin birth control prices trazodone cost walmart skelaxin dosage children buy midamor mg crestor shortage penegra uk next day delivery acyclovir mechanism of action ppt nexium tablets spc cardura for purchase clomid for men sperm count cheap arava pharmacy that sells bactrim acheter kamagra gold pas cher how to get roxithromycin vente de revatio au quebec meclizine over the counter walmart best place to buy nizoral in mexico purchasing septilin online uk zyvox over counter cheapest place buy zetia where to buy cialis with amex l-tryptophan generic reviews buy serpina in singapore stromectol coupon code buy tadapox in australia singulair tablets 150 mg what is fluoxetine medication augmentin and birth control pills rumalaya liniment without a prescription buy doxycycline discount atacand tablets for sale cost of serevent diskus trazodone pharmacy order walmart generic prices prescriptions global pharmacy canada coupon dostinex tablet price risperdal 20 mg prevacid without prescriptions olanzapine drug classification buy cheap meclizine can you buy viagra over the counter in the uk generic accutane tablets buy viagra alternatives in india finasteride generic visa cheap allegra india yasmin side effects mood generic dilantin uk paypal buy omnicef no prescription fast delivery primatene mist inhaler ebay generic pills for asacol carafate to buy in england list of drugs manufactured by cipla where is the love lyrics barracuda rualis 20 strattera online in usa astrazeneca seroquel lawsuit 2010 viagra sublingual best price chloramphenicol eye drops dose for babies malegra fxt online in usa how to buy pain pills online legally buy erexin no prescription purchase elocon in mexico generic advair diskus international best site to buy betnovate what does vc mean in phenergan vc generic for prometrium 200 mg fluconazole for thrush dose best canadian no prescription pharmacy buy diclofenac pills online where do i buy tamoxifen norvasc generic name keppra weight gain buy probalan online paxil for dogs buy sominex 2 pills cialis side effects cialis vs viagra malegra dxt canada overnight delivery cialis jelly cost canadian what is prednisolone for kids raclet allegra for sale bula do sertralina 50 mg cheap diclofenac 50mg asacol tablet sale top 10 online anacin sites fluconazole 50 mg and alcohol buy vasotec patch zyban pharmacy western drug zithromax artane medication morning after pill nhs free Purchase suprax 400mg no prescription liposafe extendaquin pills sweat female viagra order online no prescription female cialis 100mg cheap exelon patch side effects forum atrovent prices usa is lipitor generic as good as lipitor generic triamterene hctz 37.5 25 mg what is zetia taken for can order keppra canada buy motilium instant no prescription clomiphene citrate low testosterone
Home Maury Brown Intriguing: MLB's Push to Go International

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1478 guests online

Atom RSS

Intriguing: MLB's Push to Go International PDF Print E-mail
User Rating: / 6
PoorBest 
Written by Maury Brown   
Monday, 18 December 2006 14:52
In June of 2000, when MLB released its Blue Ribbon Panel on Baseball Economics, it recommended the following: 

A special word about international development is also in order. Baseball, unlike football or basketball, is played throughout the Western Hemisphere and around the world at a very high level. More than 40 percent of the players under contract to Major and Minor League clubs were born outside the United States. Because baseball is played at a very high level in other countries, the opportunity for international events in baseball is tremendous. Moreover, because international revenues are currently funneled through MLB’s Central Fund, such revenues are equally shared by all clubs. Increases in revenues from international events should serve to moderate the level of revenue disparity in the industry.

Since that report, Commissioner Selig has pushed for more in-roads into international markets, albeit slowly. As it currently stands, international revenues only make up 2% of MLB’s total revenues. The introduction of the World Baseball Classic, and increases in Spanish Language sites on MLB.com show that MLB is serious about growing revenues and visibility internationally. 

The question is, just how global can baseball become?

Albert Spalding had the idea right in 1888 when he toured around the world with two baseball teams in his attempts to promote the game. It was a novelty, and a self-promotion vehicle to some extent; as history has witnessed, the game never went as global as Spalding had hoped.

Jeff Passan, national baseball writer for Yahoo! Sports contacted me last week on this topic, and his article on baseball’s international efforts were published today. His article entitled Revenue stream of consciousness covers MLB’s vision and challenges. Within it, Passan interviews Paul Archey, who is Major League Baseball's vice president for international business operations. It is Archey who is charged with growing the game internationally, and he points to China where MLB is looking to host a regular season game before the 2008 Summer Olympics.

"There's nothing that excites a marketplace and energizes your business partners like having a game there," he said. "We know that if you play the game you're more likely to become a fan and more likely to watch television. We've seen in places we tried to grow it, when we get bats and balls in kids' hands, they may not become major leaguers, but they enjoy the game and want to play it." 

The challenge is seeing if the game will truly grab the hearts and minds of China, or parts of Europe where MLB is looking to play games as well. It’s attempting to understand the long range aspects of MLB’s push that is not yet fully understood. As Passan’s article continues, I bring these points up.

In Europe and South Africa, where baseball has tried to catch on, the game remains a novelty, and the sport awaits its first Australian star. To believe baseball can infiltrate China – and not only do that, but steal market share from the well-established basketball – takes big, and perhaps excessive, hubris.

"I don't know how you make it work in total," said Maury Brown, who runs BizOfBaseball.com and is a writer for Baseball Prospectus. "Do you like NFL Europe? Shoot for a true World Series? There's been a dropping off in interest among America's youth, and instead of trying to get the country, we'll go international.

"It certainly has appeal in Central and South America and the Caribbean. Whether it has the appeal in Europe, China – it's a tough sell."

The larger point being made is that MLB can certainly grow internationally—clearly broadcasting via television and through MLBAM’s Internet reach will allow MLB to grow new revenues. But, as my comments in Passan’s article bear out, if it is MLB’s attempt to somehow have clubs planted internationally, it’s a tough sell. 

My expectation is that MLB is looking initially in the former direction: grow MLB’s visibility through broadcasting via television, the Internet and other new smart technologies in an attempt to seed these markets that have not fully embraced baseball. Then, and only then, can we foresee a day when we can actually get to a true “World Series.”

Maury Brown is the founder of The Biz of Baseball and an author for Baseball Prospectus. He can be contacted here. 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?