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Home Biz of Baseball Interviews Bizball Radio #11: Jim Crane and the Astros, and an Interview with Lou Imbriano on Sports Marketing

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Bizball Radio #11: Jim Crane and the Astros, and an Interview with Lou Imbriano on Sports Marketing PDF Print E-mail
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Biz of Baseball Podcasts
Written by Maury Brown   
Friday, 09 September 2011 08:06

Bizball Radio

Welcome to another edition of Bizball Radio

This week we look at the state of Major League Baseball and have a great interview on sponsorships and sports marketing

Baseball has never been more prosperous, but in the span of a year, the Rangers and Dodgers have fallen into bankruptcy, and the Mets have been on the verge. All that has impacted the sale of the Houston Astros as the league’s owners reassess the profile of prospective owners coming in, namely, Jim Crane who is looking to purchase the Astros.

Our interview this week is a fantastic look at sports marketing and sponsorships with former Chief Marketing Officer for the New England Patriots, and now CEO of Trinity One Sports, Lou Imbriano. We look at how Lou got his start, what the culture was like with the Patriots, how sports properties need to engage with their sponsors, and what clubs need to do to tap the full potential of social media. We also talk about Lou’s book, “Winning the Customer: Turn Customers Into Fans and Get Them to Spend More”

For questions or comments about the Bizball Radio podcast, send them to Podcast@BusinessofSportsNetwork .com

Bizball Radio is available each week on the Business of Sports Network, and on iTunes, here:



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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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