This week we look at the state of Major League Baseball and have a great interview on sponsorships and sports marketing
Baseball has never been more prosperous, but in the span of a year, the Rangers and Dodgers have fallen into bankruptcy, and the Mets have been on the verge. All that has impacted the sale of the Houston Astros as the league’s owners reassess the profile of prospective owners coming in, namely, Jim Crane who is looking to purchase the Astros.
Our interview this week is a fantastic look at sports marketing and sponsorships with former Chief Marketing Officer for the New England Patriots, and now CEO of Trinity One Sports, Lou Imbriano. We look at how Lou got his start, what the culture was like with the Patriots, how sports properties need to engage with their sponsors, and what clubs need to do to tap the full potential of social media. We also talk about Lou’s book, “Winning the Customer: Turn Customers Into Fans and Get Them to Spend More”
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