The games may take four hours, but fans in New England clearly don’t care. Case in point Wednesday night’s Red Sox-Yankees game earned a 15.2 household rating (26 share) in the Boston DMA, NESN’s highest game rating of the 2011 season. The two previous season high ratings were also Yankees games (14.0 on Tuesday, August 30 and 13.6 on August 5th).
NESN is scheduled to cover game 3 of the Red Sox-Yankee series tonight with pre-game coverage beginning at 6 PM. The network will also broadcast 2 of the 3 Red Sox-Yankee games that are scheduled in New York during the last weekend of the regular season on Friday, September 23 and Sunday, September 25.
NESN’s 2011 season average household rating has climbed to a 7.9, up 26% over last season after the same number of games (124).
Source: NESN, Nielsen Media Research
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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