Sellouts, and lots of them. Normally, this isn’t what you expect of a team 15 games out of first place, and sitting with a .430 record. But, that’s what’s happening in Minnesota.
Consider this: as of last night, the Twins recorded their 55th sellout of the 2011 season. They have sold out 38 games in a row and 45 of their last 46 games since May 25 of this year. And, since opening Target Field in 2010, the Twins have sold out 134 of 144 regular season home games. Through 63 home dates in 2011, the Twins have drawn a total of 2,489,231 for an average of 39,512 (100% of Capacity).
This coming from a club that just a decade ago had owner Carl Pohlad offering of them up for contraction.
Yes, the Twins are riding several factors that have them ranked 4th overall in league attendance this year.
The team went to the playoffs last year, which slingshot ticket sales in the off-season, but it’s the ballpark, which opened last season, that is key. For one, it’s considered a gem of a design. For another, there is the honeymoon effect. It’s likely that the 2011 season could be a highwater mark for the Twins as the newness wears off. Getting back to winning ways could keep the paid attendance mark buzzing.
They say winning cures all ills in sports. For the Twins, their new ballpark certainly hasn’t hurt as winning has alluded the team this year.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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