For baseball fans on the go, one of the coolest apps for Apple iPhone, iPod Touch, and iPad has been MLB.com's At Bat. While other platforms are serviced for the the app that allows you to track games in MLB, the Apple platform has been its most successful.
But, what about those that want to keep track of Minor League Baseball? They have been left wanting.... until today.
Minor League Baseball announced today that MiLB.com and its network of league and club web sites have set records across nearly all of its general traffic metrics, highlighted by the two single highest months in the digital network’s history during June and July. In addition, the first-ever official MiLB mobile application developed exclusively for Apple’s iPhone and iPod touch, Triple-A from MiLB.com, is available beginning today. For those that have At Bat 11 for MLB, the key difference will be that the free MiLB app does not have streaming video or audio, the key drawing points for At Bat.
“We are very encouraged by high traffic volume that our network is drawing,” said Art Matin, Chairman of the Board of Directors of the Baseball Internet Rights Company (BIRCO), the wholly-owned subsidiary under which Minor League Baseball centralized the digital rights of its leagues and clubs. “It is reflective of the high degree of interest in Minor League Baseball and the content-rich nature of our various team and league sites. Equally exciting are the results in our video highlight and live game streaming products. Also, more and more fans are interacting with our network through a variety of mobile devices, an experience further extended by the introduction of MiLB.com’s first official mobile application for iPhone. We’re thrilled that our fans are embracing our network and doing so through multiple interfaces.”
“Minor League Baseball is very proud of our latest numbers and the consistent growth of our digital assets,” said Pat O’Conner, President of Minor League Baseball. “Our clubs and executives are effectively using our digital platform to reach our legions of fans. We’re pleased with the success and progress of our network of web sites under the guidance of Major League Baseball Advanced Media.”
The Triple-A app, developed and powered by MLB Advanced Media (who developed At Bat for MLB games), features up-to-the-moment action from across the Pacific Coast and International Leagues, including the individual league postseasons and the annual Triple-A Baseball National Championship which will be played on Tuesday, September 20, 2011. The app enables fans to follow their favorite MLB club’s top Minor League affiliate and prospects with comprehensive coverage of every game, highlighted by live pitch-by-pitch tracking, league-wide scores and stats, breaking news and the option to customize the home screen for any Triple-A team. Triple-A is available free-of-charge from the App Store on iPhone or iPod touch, or at www.itunes.com/appstore.
Record Traffic Across MiLB.com Digital Network Properties
For two consecutive months, MiLB.com and its network of league and club web sites have set records across nearly all of its general traffic metrics, including the single largest month in the digital network’s history with 14.2 million visitors and 72.4 million page views during July 2011. This mark topped the records set just the previous month (June 2011) of 13.5 million visitors and 68.4 million page views.
Among the traffic records established at MiLB.com during the first four months of the season (April – July) include:
- The MiLB.com digital network averaged 12.9 million visitors per month, representing an increase of 15 percent from 2010 (11.2 million), highlighted by its two single-highest visited months ever in June and July with 27.7 million visitors combined.
- The MiLB.com digital network has averaged 65.0 million page views per month this year, 9% higher than the comparable 2010 average.
- Thanks to its two single-largest months ever (140.8 million page views in June and July combined), the MiLB.com digital network surpassed 275 million page views before August 1 for the first time ever.
- The MiLB.com digital network’s mobile-optimized web sites have totaled nearly 40 million page views across all Internet-enabled devices, a 193% increase from the 2010 season’s first four months, and surpassed 10 million mobile page views in a single month for the first time in June 2011.
- The MiLB.com digital network delivered over one million video streams, with over 20,000 subscribers signed up for its live game video streaming product, MiLB.TV, a more than 200% increase in sales over the comparable time period in 2010.
Baseball Internet Rights Company (BIRCO) is a wholly-owned subsidiary of the National Association of Professional Baseball Leagues (NAPBL), d.b.a. as Minor League Baseball, that was formed in December 2008 to manage the digital and interactive media rights for Minor League Baseball clubs and leagues across the United States and Canada. MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, is the exclusive provider of interactive media services, including web development, online ticketing, content, and advertising and sponsorship for the official sites of Minor League Baseball (MiLB.com), 14 domestic MiLB leagues and 155 Minor League clubs per a 2008 partnership agreement with BIRCO. MLBAM has integrated an array of features to the network of MiLB sites since its initial launch in April 2005, highlighted by live full-game video streaming and on-demand highlights, up-to-the-moment scoreboards and statistics, Minor League Beat the Streak fantasy baseball game, mobile websites, and comprehensive editorial coverage of Minor League All-Star Games and Playoffs. The MiLB network of team and league sites annually attract more than 60 million baseball fans.
Source: MiLB, MLBAM
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
Follow Maury Brown on Twitter
Follow The Biz of Baseball on Twitter
Follow the Business of Sports Network on Facebook