Welcome back, Hammy. This promo tops
Monday's list
|
It’s amazing what happens when you put the word “free” on most anything. Something of little value in your garage can be put on the street with a “free” sign on it, and more often than not, it’s gobbled up in seconds.
Major League promotions (for the most part), aren’t “garbage”, they’re keepsakes that you can look back on in a few months or many years from now and remember your time at the ballpark.
If promotions are your thing, then Monday’s are probably the time to go.
Case in point, Monday’s slate of 10 games had 6 of them with promos. In seriousness, you can’t call the memorial activities that the Twins did for the late Harmon Killebrew a “promotion”, but it surely brought more people to what has historically been baseball’s hardest day of the week to draw.
 In what can truly be called “promotion” you have dollar hot dogs at two ballparks (Phillies, Twins). But, the winner of the day surely goes to the Josh Hamilton MVP Figurine followed by something a bit different… The Detroit Tigers Salsa Bowl that was given to the first 10,000 fans.
How did that tip the attendance scales? Well…
There was (another) sellout for the Phillies, and the Twins coming close to one, but overall, ballparks were filled to 67 percent of capacity for the first set of intraleague games after the first series of interleague. That’s still better than last Monday which saw paid attendance at 53 percent above capacity.
In other words, as the weather warms, so does attendance. “We’re almost exactly where we were at last year,” said a league source.
Here’s the breakdown, along with all the promotions that took place, on Monday:
|
Visitor
|
Home
|
Mon's
Attendance
|
Capacity
|
Sell-Thru
|
Notes
|
|
CIN
|
PHI
|
45,841
|
43,647
|
105%
|
Sellout. Hatfield Phillies Franks Dollar Dog Night
|
|
SEA
|
MIN
|
37,498
|
39,504
|
95%
|
Twins honor late legend Harmon Killebrew with a special pregame ceremony. Add #3 flag on the Twins Territory flag. #3 on the infield dirt. Schweigert Dollar-A-Dog Day
|
|
TOR
|
NYY
|
41,946
|
50,287
|
83%
|
$5 Games Ticket Special. Family Game Ticket Special
|
|
OAK
|
LAA
|
36,215
|
45,281
|
80%
|
|
|
CHW
|
TEX
|
30,861
|
49,170
|
63%
|
Josh Hamilton MVP Figurine
|
|
LAD
|
HOU
|
22,579
|
40,950
|
55%
|
Price Matters Days
|
|
WSH
|
MIL
|
22,906
|
41,900
|
55%
|
|
|
TB
|
DET
|
21,550
|
41,255
|
52%
|
Detroit Tigers Salsa Bowl to first 10,000 fans
|
|
BOS
|
CLE
|
19,225
|
43,545
|
44%
|
|
|
STL
|
SD
|
16,513
|
42,500
|
39%
|
|
|
Total over 10 Games
|
295,134
|
438,039
|
67%
|
|
Sell-Thru = Percentage of capacity
SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details
Welcome to the 2011 Business of Sports Network Autism Challenge
 David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Follow Maury Brown on Twitter 
Follow The Biz of Baseball on Twitter
 Follow the Business of Sports Network on Facebook
|
MLB News 
Subscribe to this comment's feed
