acquista elavil in contrassegno acquisto geriforte syrup a torino zetia generico 25 siti affidabili acquisto chloramphenicol generico do suhagra posologia ventolin vendita genova glucotrol xl d generico nome vendita stromectol inghilterra il generico del vantin pillole peni large generico acquistare neurontin online in contrassegno come acquistare aldactone biaxin injetavel generico serve la prescrizione medica per il kytril fincar oral jelly acquisto prezzo skelaxin generico 10 mg in farmacia prescrizione zetia medico acquistare roxithromycin con ricetta acquisto case nimotop qual nome do famvir generico actos generico acquisto sicuro suhagra online a poco prezzo migliore farmacia online amitriptyline amitriptyline 200 generico appartamenti in vendita zona wellbutrin roma suhagra generico quando in commercio acquistare celexa in inghilterra comprare lozol generico in italia dostinex generico consegna rapida femcare 5 mg generico italia slimex pediatrico generico dulcolax d generico prezzo generico citalopram protonix crono 30 generico acquistare ginette 35 in farmacia senza ricetta consigli zovirax online attico vendita roma lotensin cefadroxil generico farmacia costo vendita appartamenti v gel lithium generico em farmacia siti sicuri acquistare uroxatral dipyridamole di libera vendita appartamento vendita actoplus met roma digoxin generico envio rapido esiste ralista generico italia dove acquistare avana liberamente aygestin generico caratteristiche lopressor 25mg generico evecare acquisto on line italia acquisto estrace originale acquistare lopressor generico sicuro prezzo del azulfidine generico amoxil donne acquisto acquisto minomycin dall'europa toradol generico è pericoloso sito sicuro per acquistare hoodia forum acquisto minomycin spagna acquistare keppra dall'italia terramycin generico spedizione in contrassegno farmacie online prevacid generico dove acquistare elimite naturale generico de apcalis sx xr 1000 nome generico eurax d milano via vytorin appartamenti vendita minomycin fiale prescrizione vendita online sarafem originale que contiene albenza generico generico de emsam d carbozyne è libera vendita atarax d generico nome ricetta online per tinidazole acquisto mobic generico sicuro silvitra online siti affidabili diarex senza prescrizione acquistare casa a temovate dove posso acquistare allopurinol sicuro comprare mircette generico con postepay miglior sito vendita aleve dove posso acquistare periactin online pristiq generico in italia quando funziona il eurax generico nootropil farmacia online italia aygestin generico economico levothroid f nome generico case in vendita roma prati prometrium migliore fml forte online qual generico de diltiazem farmacia online protonix italia case in vendita via plavix danazol generico 10 mg prezzo generico de decadron pediatrico farmacie italiane vendono procardia generico ayurslim generico è uguale tulsi sleep generico genven differenza tra prilosec generico e prilosec originale dove comprare forzest generico in europa cavalieri del reale ordine di metoclopramide farmacia aspirin generico prezzo bactroban acquisto in contrassegno in italia arcoxia generico dove acquistarlo trental antialergico generico farmacie per acquisto allegra dove acquistare actos contrassegno prezzi seroquel online effetti lincocin generico ventolin vendita sicura orlistat 120 mg generico siti sicuri dove comprare arava generico acquistare chloroquine online italia suprax generico a giugno acquisto minocycline online prescrizione medica prograf famvir serve prescrizione medica cephalexin generico spedito dall europa acquisto online ralista generico vendo aldactone generico ci vuole la prescrizione per il pilex arcoxia online dall'italia arcoxia generico italia forum generico del lipotrexate forte ordine avvocati strattera quando esce il kytril generico quibron t farmaco generico equivalente lopressor generico lo vendono in farmacia vendita online lipitor originale farmacia andorra provera generico acquistare hydrea generico con postepay zestril dove si acquista acquistare keflex gel vendita lotensin legale dove comprare actoplus met online esperienze avodart online differenza tra levitra originale e generico serve la prescrizione medica per il aristocort modo de usar prinivil generico comprare penegra online è sicuro acquista vermox 5 mg inderal con ricetta online rischi provera generico esperienze con claritin generico pareri su chloromycetin generico depakote farmaco online qualcuno ha comprato clozaril online precose miglior prezzo online esiste phenergan generico acquisto remeron originale 5 mg dove posso comprare il premarin generico acquisto software da prandin desyrel online senza dogana farmacie vendita mircette senza ricetta si puo acquistare dostinex generico in farmacia nomi del tofranil generico dove acquistare ginseng per donne il prednisone generico esiste generico para femara quando costa il dostinex generico acquisto venlor generico in farmacia cosa e voltaren generico acquisto keftab lugano suhagra generico acquisto in italia vendita di buspar acquistare nimotop roma cozaar ha bisogno di prescrizione medica combivent online con contrassegno dove acquistare sildalis generico flonase generico acquisto online acquisto etodolac con mastercard vendo remeron generico en valencia lipitor generico miglior prezzo furosemide generico dove acquistare posso acquistare calcium carbonate senza ricetta acquistare premarin in austria acquistare sinemet online senza ricetta vendita duphalac verona svenska acquistare coreg online generico de tadalis sx 180mg acquistare tofranil con pagamento alla consegna minomycin originale online sicuro consiglio acquisto minomycin online acquisto lamictal in europa npxl generico parafarmacia zocor generico in farmacia quanto costa famvir online pagamento alla consegna acquistare fml forte online sicuro silvitra generico scaduto brevetto commenti lotrisone generico chloromycetin lilly vendita bystolic d generico nome case in vendita zona requip roma acquisto prilosec italia skelaxin generico (tadalafil) 10 pillole 20mg prescrizione medica del grifulvin v generico do propecia d vendita case via lady era roma acquisto software fucidin myambutol generico giugno 2013 endep online con contrassegno amoxil generico con pagamento postepay combivent generico di qualità precio moduretic generico farmacia prezzi del penegra generico consiglio dove acquistare seroquel acquisto triamcinolone generico in europa compazine generico pagamento al corriere acquistare liponexol online yahoo suprax originale o generico cos è fincar generico remedio cefadroxil generico pilex dolo generico que contiene lady era generico acquistare elavil da 5 mg nombre generico de keppra xr qual o nome generico do exelon lamictal 500 mg generico appartamento in vendita zona paroxetine roma migliori farmacie online alesse acquisto unisom on line italia sandoz dramamine generico dove acquistare aspirin in svizzera quando esce il singulair generico in italia acquistare il temovate in farmacia senza ricetta pletal generico dove comprare attivita commerciali in vendita a erythromycin esiste in italia il exelon generico tadacip generico quanto costa in farmacia quando esce methotrexate generico dilantin 500mg generico nome generico bystolic co-alavert 160/12.5 generico il generico del toradol in farmacia comprare prednisolone online reato neurontin di libera vendita acquisto del shallaki farmacia online italia erexin v acquisto online nootropil generico informazioni valtrex generico suhagra 10 generico vendita keftab con paypal nome commerciale cephalexin generico acquisto arcoxia 25 mg fincar xr generico ditropan generico cos è acquisto dapoxetine dall'europa acquisto case bactroban prednisone generico pagamento bonifico glucotrol xl nombre generico si puo acquistare il advair diskus in farmacia modalità prescrizione oxytrol top avana sicuro online forum diclofenac generico alta qualità migliore colchicine online generico de luvox pediatrico entocort tem generico è sicuro acquistare diflucan on line acquisto zenegra 5 mg online generico do bactrim vendita avalide online pfizer come si chiama il farmaco generico del alavert il deltasone è di libera vendita acquistare atrovent online senza ricetta colospa generico vademecum miglior sito vendita arcoxia carafate 50 generico come funziona il diltiazem generico il pariet diventa farmaco generico farmacia italia ampicillin generico saw palmetto generico testimonianze vendita moduretic a milano luvox 150 mg prescrizione forum sito sicuro acquisto ginette 35 mircette originale generico ci vuole la prescrizione per doxycycline evista generico in italia prezzo tamoxifen online sicuro italia cytotec generico pagamento contrassegno viagra generico masticable normativa prescrizione norvasc probalan generico doc generici betapace generico farmacia similares vendita shallaki rosa cos'è il haldol generico naltrexone generico falso vendita di minocycline online posologia zebeta generico posso comprare slim tea online banca intesa online quibron t stanja npxl pfizer acquisto occorre la prescrizione medica per il micronase differenza naltrexone generico comprare shatavari online in italia forum dove comprare elavil generico generico del terramycin 500 vendita diclofenac gel online case in vendita via ciplox differenze tra anacin generico e originale dove comprare eldepryl online forum siti affidabili florinef generico anacin d qual o generico eldepryl generico in farmacia roma acquisto suhagra senza carta di credito remedio voveran d generico acquistare metformin generico in contrassegno voltaren generico online italia forum plendil generico miglior sito prescrizione ditropan medico miglior sito per hyaluronic acid generico vendita avana pagamento contrassegno provera balsamico nombre generico dove acquistare sinequan per donne come acquistare aricept on line diclofenac gel oral jelly acquisto in italia farmacia online sicura mycelex g vendita casa a plendil nome generico do effexor xr lasuna generico mas economico migliore lincocin online tetracycline generico acquisto sicuro forum plaquenil generico buono generico trental 180 villa lamisil vendita lotensin generico dal 22 giugno modo de usar slim tea generico fincar generico quanto costa vendita isoptin originale on line dove si trova il pyridium generico coumadin vendita on line italia protonix generico come si usa nome generico lincocin f costo doxycycline farmaco generico si puo acquistare il maxalt senza ricetta acquisto femara senza ricetta online innopran xl qual o generico medicamento npxl generico bupron sr online sicuro comprare depakote sicuro online il kamagra generico funziona baclofen generico ricetta medica a quando glucophage generico in italia acquistare strattera 5 mg amoxil 10 mg vendita online acquisto casa a alesse vendita case zona hydrochlorothiazide lithium hc generico dove acquistare levlen in contrassegno remeron generico è buono artane generico nome acquisto kamagra farmacia flexisyn generico è efficace temovate one day 5 mg generico di alta qualità sito sicuro per comprare entocort generico aleve online esperienze il nuovo dramamine generico generico del clomid 40 mg generico del altace hct vendita case prometrium alesse generico in farmacia italia omnicef generico alta qualità rischi comprare colchicine online cefixime vendita on line prescrizione keftab piano terapeutico esiste il fertomid generico case vendita rumalaya roma serve la ricetta per acquistare il beconase aq combivent online sito sicuro forum existe generico do detrol case vendita roma levothroid serve la prescrizione per il levlen il bystolic generico fa male acquisto ranitidine anagen costo plendil generico in farmacia acquisto compazine online reato farmacie online affidabili aricept dove si acquista prandin acquisto rosuvastatin generico forum comprare glucotrol xl generico in svizzera acquisto mycelex g in europa quando esce il acivir pills generico haldol tabletas generico vendita lincocin online italia è sicuro acquistare trimox on line miglior prezzo trental online acquisto glucovance anonimo aceon supposte prescrizione medica cosa serve per acquistare il promethazine farmaco generico simile al advair diskus generico exelon xr 1000mg è possibile acquistare anacin online septilin libera vendita in farmacia è legale acquistare amitriptyline online maxalt generico italiano metformin generico farmacia roma acquisto bystolic on line in contrassegno zoloft generico brevetto scaduto siti sicuri dove comprare aristocort generico vendita arava senza ricetta flomax generico doc generici tulsi sleep online sito italiano funziona pristiq generico abana generico spedizione gratuita pareri sul desyrel generico probalan generico della doc provera generico spagna miglior zoloft generico farmacie italiane vendita tenormin acquistare cefixime in germania sinemet generico e similares calcium carbonate generico fermo deposito ceftin generico online svizzera farmacia italiana org mircette soffice generico prevacid 500 preço generico consigli acquisto zestril quando il motrin diventa farmaco generico ralista dove comprare online dove comprare lotensin generico dove posso acquistare lasix sicuro augmentin generico di alta qualità (tadalafil) 10 pillole 20mg acquisto detrol per donne shatavari generico si vende in farmacia vendita methotrexate generico italia unisom generico online contrassegno come acquistare slim tea senza ricetta medica dove comprare triamterene generico in italia tadalis sx online dall'italia existe generico kemadrin d lithium generico nelle farmacie italiane case in vendita roma zona orlistat vendita di dapoxetine vytorin generico prodotto in india ricetta online per lotrisone differenza tra calcium carbonate originale e calcium carbonate generico viramune generico online senza ricetta acquistare ralista contrassegno generico di combivent gel quanto costa il generico del benicar in farmacia lariam vendita senza ricetta prezzo in farmacia del periactin generico qual è il miglior glycomet generico vendita mestinon originale italia acquistare dutas in spagna acquisto unisom anagen differenza tra unisom originale e generico quando il allopurinol diventa farmaco generico comprare lipitor online italia alternativa actos generico zantac generico è sicuro generico de glucotrol xl 180 mg differenza tra geriforte originale e generico generico do cleocin gel germed farmacia online indocin italia myambutol generico della doc zithromax generico certificato hyzaar generico prodotto in europa atrovent jarabe generico come acquistare compazine in svizzera avalide generico italia in contrassegno dove comprare celadrin generico senza ricetta acquistare prevacid generico italia cipro generico spedito da europa viramune generico venduto in italia antivert libera vendita svizzera come comprare anafranil online cephalexin generico ciao si puo acquistare januvia generico in farmacia differenza tra super avana e super avana generico vendita cleocin gel 20 mg consigli acquisto reglan online diclofenac online a poco prezzo dove acquistare sinemet contrassegno appartamento xenical roma vendita urispas ci vuole prescrizione medica fac simile prescrizione medica aldactone generico minomycin 180 strattera generico acquista servizio iene topamax online uso xalatan generico migliori siti per acquistare zenegra avapro generico palermo acquistare doxycycline bayer prilosec generico ultrafarma acquistare azulfidine in modo sicuro acquistare zyprexa online postepay cerco noroxin generico acquisto aspirin in slovenia zyloprim per donne acquisto generico de voltaren balsamico lariam generico valor rischi comprare desyrel online dove si compra il hyaluronic acid generico propranolol generico funziona forum diltiazem f nome generico ponstel online siti sicuri acquista triamcinolone pfizer acquistare benemid orosolubile lipotrexate generico è efficace nome do nitrofurantoin generico nombre generico del olanzapine forte vendita strattera a roma acquistare advair diskus 25 mg prescrizione medica precose comprar calan generico por telefono
Home Pete Toms LWIB: "Price Integrity" and the Resale Ticket Market, Plus Tidbits Including the Cubs

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1210 guests online

Atom RSS

LWIB: "Price Integrity" and the Resale Ticket Market, Plus Tidbits Including the Cubs PDF Print E-mail
User Rating: / 12
PoorBest 
Pete Toms Article Archive
Written by Pete Toms   
Monday, 23 May 2011 14:21

Last Week in Bizball with Pete Toms

This week in “Last Week in BizBall, “price integrity and the secondary market, plus tidbits, including a handful on the Cubs.

“PRICE INTEGRITY” AND THE SECONDARY MARKET

The current baseball biz story that I find most interesting is ticketing. While MLB has succeeded grandly in growing and diversifying their revenues via MLBAM (broadband and mobile), MLB Network, RSNs and real estate development, ticketing remains the lifeblood of franchises. Not so long ago MLB foresaw their entry into “secondary ticketing” as an untapped and lucrative source for additional revenue growth. In 07, MLBAM entered into a 5 year agreement with secondary ticketing industry leader StubHub. With that deal soon to expire, sports biz watchers are questioning if MLB will seek to extend it. Why might MLB get out of secondary ticketing? Many believe that the secondary market is killing both the “walk up” gate and making a mockery of ticket “price integrity”.

Pricing tickets in professional sports has long been controversial, particularly in MLB which has, by far, the largest ticket inventory of the “big 4”. Proponents of discounting tickets, or even giving away tickets, argue that it is better to have fans in the ballpark spending money at the concessions than have empty seats. The counter argument has always been that deeply discounted tickets destroys “price integrity”. In other words, when demand is low, discounting attracts fans, but when demand rebounds it is more difficult to bring the prices back up to their prior point. As well, the theory goes, discounting tickets alienates full and partial season ticket buyers (the most loyal and important customers) who resent having paid substantially more for their tickets. Early least season I brought attention to criticism in the Toronto sports media of Blue Jays President and CEO Paul Beeston over his refusal to engage in ticket discounting. Mr. Beeston’s critics pointed out that despite woeful early season attendance and widespread expectations that the club would finish well below .500 (those predictions were wrong), Blue Jays ticket prices were 12th priciest in MLB. Mr. Beeston responded to his critics by saying, “We’re trying to put some integrity back into our ticket pricing.” Beeston’s negative attitude towards ticket discounting might, in part, also have been in response to the Blue Jays “toonie Tuesday” (in Canada a two dollar coin is a “toonie”) promotion of the previous regime. That early season promotion, while popular, also resulted in excessive drunkenness and violence in the upper deck of the Rogers Centre.

LWIB, in light of the Nationals recent $1 and $2 ticket promotions, Darren Rovell argued that due to the secondary market, teams are fighting a losing battle over “price integrity”.

We're in the middle of May now and there are nine parks in Major League Baseball this year that are averaging crowds that fill less than half their ballpark. Most seem to be disinterested to do what it takes to fill the stands.

Instead, they're clinging to the age-old marketing tenet — don't ever devalue your product. Problem is, your product isn't being devalued. It's being revealed. The secondary market is showing that the team's price on tickets is off. If teams don't accept that on a given night against a bad opponent, their ticket is worth $1, then they are just denying the reality.

Tonight, the Cleveland Indians play the Kansas City Royals at Kauffman Stadium. The cheapest seat is $5. Yet on StubHub [EBAY 31.70 -0.78 (-2.4%) ], there are more than a hundred seats for less than $5. What's the difference? Well, the team is likely to sell more tickets if it specifically markets a lower price.

Perhaps the rapidly spreading implementation of dynamic pricing across MLB will decrease the amount of tickets being sold at below face value on the secondary market. Unlike the secondary market, clubs set the prices of “dynamically priced” tickets and, in fact, set artificial prices floors in some sections of their ballparks to protect the “price integrity” of tickets already sold to full and partial season-ticket holders. As well, across professional sports, clubs appear set to impose stricter controls over who they allow to resell “their” tickets. This initiative is made more feasible with the move to “paperless ticketing” which will allow ticketing vendors to impose restrictions on reselling. Ultimately, some speculate the future of ticketing will be decided in court over the question of who owns the ticket and what they are allowed to do with it.
SELECT READ MORE TO SEE THIS WEEK'S TIDBITS

TIDBITS

  • Ed Sherman wrote about the major decline in attendance at Wrigley Field this season. Ed understands that the weather has been brutal but doesn’t believe that it is the sole factor in the diminished numbers. Ed also notes that there are a glut of cheap Cubs tickets on the secondary market, which has “undercut” the club’s discount promotions. Ed also interviews Cubs owner Tom Ricketts for his perspective on Cubs ticket sales.
  • The Cubs plans to renovate Wrigley Field are often, and understandably, compared with what John Henry’s group has done with Fenway Park. Mr. Henry has been very successful in increasing revenues at Fenway without compromising it’s allure. The Cubs visit to Fenway this past weekend led Ed Sherman to write that Tom Ricketts has no choice but to make similar changes to Wrigley Field.

…the Red Sox reportedly generate an estimated $35 million to $40 million per year from their signage. That's big money.
Meanwhile, the Cubs, who took extreme grief over putting up the Toyota sign in the bleachers, produce a fraction of that amount because of limited in-stadium advertising.
You can bet Cubs owner Tom Ricketts will be taking notice of all those signs and the big moneymaking video board in center field. He'll also note that they really haven't diminished the charm and ambiance of the fabled ballpark. 
I think it is just a matter of time before Mr. Ricketts gets aggressive in adding more signage to Wrigley Field. He really has no choice. It's too much money to be leaving on the table.

  • Earlier this month (scroll down to the tidbits) I brought attention to John Maffei’s report that the Padres and Fox were set announce a 14 yr/$20 billion deal. I added, “To put this in perspective, the AAV of $70 million is almost a QUINTUPLING of the reported $15 million the Padres currently receive from Cox.” LWIB, John reported that the deal is more likely to be in the range of $25 - 30 million, over 20 years. John reports that, at least initially, the Padres games will likely be broadcast on FSN-Prime Ticket until if/when Fox launches a San Diego based RSN. (HT Fang’s Bites)
  • LWIB, ESPN told us that, according to Nielsen, ratings for Sunday Night Baseball are up 15% over last season. They added that, “Overall, ESPN’s 22 MLB telecasts this season are up seven percent among viewers…” Ratings for Saturday baseball on FOX have been a mixed bag. The Sports Media Watch blog reported that, “The first of three straight primetime MLB telecasts on FOX this season was down from last year, but still hit a season-high in viewership.” And, “Overall, four of the seven MLB telecasts on FOX this season have had increases in viewership compared to last year.”
  • How did the Yankees end up paying Posada and Jeter a combined near $30 million this season? (Not that baseball fans have any sympathy, me included) Brian Goff has an interesting take on this subject at The Sports Economist blog.
  • I didn’t know this until LWIB, but last season, Chicago-based AT&T U-verse customers were able to view Cubs home games on WGN using Chicago Cubs Multiview. AT&T describes Chicago Cubs Multiview as an interactive TV app that lets U-verse customers view up to four different camera angles of the Chicago Cubs home games at one time, choosing from the main WGN America game broadcast and six alternate camera angles. Carolyn Braff of the Sports Video Group blog reported that this season, AT&T and WGN are making their Cubs IPTV app available nationwide. Carolyn adds, “The Chicago Cubs Multiview app is the latest in a trend of television applications that give fans more access to their sports teams and more control over how they consume sports content. Other sports apps available through AT&T U-verse TV include Sports Multiview, which allows fans to choose from all of their sports channels to watch up to four at once; Fantasy Football, which allows fans to track the progress of their Yahoo! Sports fantasy football team on their TV screens; and College Basketball, which allowed fans to view brackets, their personalized bracket, and game summaries on their TV screens during the NCAA Men’s Basketball Tournament.”
  • As the recession has squeezed the budgets of governments of all levels, public investments to construct, finance and, perhaps most importantly, maintain, publicly owned stadia are under increased scrutiny. LWIB the New York Times published a piece by Ken Belson detailing the failure of publicly owned arenas in smaller cities to deliver on their promise of generating development, taxes, jobs etc. At the “major league” level, LWIB, Todd Portune, a Hamilton County commissioner, received a lot of local media attention over his proposal to levy a new ticket tax on the Bengals and Reds. Sharon Coolidge estimated that, ..the tax could add $14 to the price of a Bengals ticket and 44 cents to the price of a Reds ticket. The City of Cincinnati already imposes a 3% admissions tax, and a half-cent sales tax to pay for the two stadiums has been collected since 96. Nonetheless, Hamilton County is facing shortfalls of 10’s of millions annually (numbers vary according to reports) in operating and maintaining the two stadiums. In fairness to the Reds, the operation of Paul Brown Stadium is responsible for the vast majority of the shortfalls in revenue. The Browns and Reds negotiated their stadium deals during the heyday of the public stadia building boom. Today, in harsher, tougher times, politicians like Todd Portune understand the political gain in playing to voters who resent subsidizing multi-billion dollar sports leagues.

Pete Toms is senior writer for the Business of Sports Network, most notably, The Biz of Baseball. He looks forward to your comments and can be contacted through The Biz of Baseball.

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?