In a gaffe that exposed not only personal information of non-season ticket holders but ticket revenues and counts, a ticket representative from the New York Yankees accidently attached a spreadsheet with sensitive information along with a newsletter to approx. 1,500 fellow ticket holders. While no credit card or other financial information about customers were revealed, other personal information, was.
The Yankees sent a letter to the season ticket licensees, reading:
Dear Yankees Season Ticket Licensee,
We are writing to inform you about an accidental electronic distribution of information that you have previously supplied to the New York Yankees.
Monday evening, April 25, 2011, an employee of the Yankees sent an e-mail to several hundred Yankees Season Ticket Licensees. The e-mail mistakenly attached an internal Yankees spreadsheet that listed the following information associated with your New York Yankees account:
• Your name, and the address, phone number(s), fax number, and e-mail address that you previously provided to the Yankees
• Your seat numbers, Yankees account number, Yankees account representative name, and the ticket package code associated with your account
NO OTHER INFORMATION WAS INCLUDED IN THE DOCUMENT THAT WAS ACCIDENTALLY ATTACHED TO THE APRIL 25TH E-MAIL. THE DOCUMENT DID NOT INCLUDE ANY BIRTH DATES, SOCIAL SECURITY NUMBERS, CREDIT CARD DATA, BANKING DATA, OR ANY OTHER PERSONAL OR FINANCIAL INFORMATION.
Please note, immediately upon learning of the accidental attachment of the internal spreadsheet, remedial measures were undertaken so as to assure that a similar incident could not happen again.
The Yankees deeply regret this incident, and any inconvenience that it might cause.
That alone would be an embarrassing, but within the spreadsheet was other info that sheds light on the state of ticket sales within the Yankees organization.
- The Yankees' total non-premium ticket licensee ticket revenue for far in 2011 is approximately $131,978,910 (plus or minus 1% accuracy due to possible discounting)
- There are 17,686 non-premium subscriber accounts
- There are 26,904 full season equivalents
- There are 21,468 ticket plans
- There are 59,498 ticket plan seats
- 2,179,237 total subscriber tickets sold
Doing a bit of fun math… Non-premium ticket revenue accounts for 65 percent of the $202,689,028 Opening Day salary figure released by USA Today. In other words, if you throw in premium ticket sales, and other revenue streams such as sponsorships, YES, and centralized streams such as national broadcast rights fees and MLB Advanced Media, it’s fairly safe that the Yankees will have (yet another) lucrative season.
As for the ticket rep that inadvertently mailed off the spreadsheet, he tried desperately to recall the email through Microsoft Outlook, but those that weren’t using Outlook got the email anyway. No word on whether the rep was “DFAd” today due to the mistake.
(H/T to Yankee Stadium Insider)
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