LeBron James has made it known that he’s a big New York Yankees fan, but today, he’s become a partner with the Yankees most hated rival, the ownership of the Boston Red Sox.
James and his LRMR Marketing & Branding have entered into a business partnership with Fenway Sports Management who has a portfolio of sports holdings that include the Boston Red Sox, the Liverpool Football Club of the English Premier League, New England Sports Network (NESN) and 50% of Roush Fenway Racing – all of which are owned by John Henry and Tom Werner. The partnership will see FSM in an exclusive partnership with LRMR to secure global marketing and sponsorship opportunities for LeBron James.
FSM will work with the two-time NBA MVP and his business partner Maverick Carter/LRMR on James’ future business, marketing, endorsement and philanthropic endeavors all over the globe.
As part of the agreement, James and Carter will acquire a minority ownership stake in Liverpool FC.
“I am thrilled to be working with John Henry and Tom Werner,” said LeBron James. “These guys, like me, have a passion for sports. You can see the drive and commitment they have for their teams. For me, this is about being in business with an organization that loves sports as much as I do.”
“We believe this will be a powerful collaboration between FSM and LRMR and LeBron. There are very few athletes who can match his global reach, appeal and iconic status,” said Tom Werner. “We are very excited that LeBron will be part of the Liverpool FC family. LeBron and Liverpool each has a powerful presence internationally, with particular strength in Asia, but we feel the business opportunities for both working and being identified together in emerging international markets will result in unforeseen opportunities that neither would have been able to realize alone.”
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