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Attendance Watch 2011: The San Diego Padres PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Wednesday, 30 March 2011 07:21

PadresWe're down to the final Division. With just 2 days left till the 2011 season starts, David has just the NL West to complete his look at all 30 clubs in MLB and how what to expect in attendance. Having wound his way through all the American League with the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays), the AL Central (see the Royals, the White Sox, theTwins, the Indians and Detroit Tigers) tha AL West with (Angels - A's - Rangers, - Seattle Mariners). plus, most of the National League with the NL East (Mets - Nationals - Marlins - Phillies - Braves) and NL Central (see Brewers - Cubs - Cardinals - Reds - Pirates - Astros), the NL West begins with the team that surely were the biggest over achievers last season, the San Diego Padres -- Maury Brown


Team: The San Diego Padres

2009 Total Attendance: 1.92 million

2009 Average Attendance & Sell-Thru: 23,735 (56% Sell-Thru)

2009 Record: 75-87, Missed Postseason

2010 Total Attendance: 2.13 million

2010 Average Attendance & Sell-Thru: 26,318 (62% Sell-Thru)

2010 Record: 90-72, Missed Postseason

Looking ahead to 2011……

Notable offseason addition/subtractions: Lost Adrian Gonzalez

Interleague LY: Seattle Mariners, Toronto Blue Jays, & Baltimore Orioles

Interleague TY: Seattle Mariners & KC Royals

April/May Games: 15 in April, 14 in May in 2011 vs. 8 in April and 20 in May in 2010

Holidays: Home 4/24 Easter 5/8 Mother’s Day 9/5 Labor Day Road 6/19 Father’s Day 7/4 Independence Day

Overall Outlook: The Padres are now entering year 8 at Petco Park. The team has been over 2 million in ticket sales every year except one. 2010 Padres overall ticket sales were up 11%. Even though they traded away their best player in Adrian Gonzalez things appear to be looking up for the Padres this year. The team was a game away from the postseason last year. Recent reports in the SD Tribune pegged increases at 18% this season. The team will be aided by minimal interleague games this year. Additionally, it should be noted of all the changes they’ve made this season to help sell tickets. The Padres are increasing the number of seats that cost less than $18 by 65 percent — from 9,176 seats in 2010 to 15,121 in 2011. The Padres are also increasing their under-$14 inventory from the 802 seats available in 2010 (limited to the “beachers” beyond the fence in right center) to 8,074 seats to include areas in the upper right field and left field grandstands. More importantly the team has increased the discount to season ticket holders and reduced 90% of the seats prices. The team has added a 10 month payment plan which is quite possibly the longest in sports. I commend the front office and new ownership group for their business practices. These changes will help increase front end sales and overall sales. The interesting part will be how much revenue will be gained if sales are up 20% over the season. It’s great that the team has already sold as many tickets as things could go bad fast as they play all 2010 NL Playoff teams in April. I predict the Padres for a 15% ticket sales increase this upcoming season.


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
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David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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