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 Go to a ballgame, and there’s nothing worse than having to leave your seat during the action. Let’s face it, Murphy’s Law comes into play, and the roar you hear from the concourse has to cursing under your breath as you ask yourself, “What’d I miss?”
Standing in line for concessions can certainly have you missing part of, or possibly a whole inning.
Fear not, mobile technology is coming to the rescue.
Case in point, the Milwaukee Brewers announced today that they have partnered with Austin, Texas-based Bypass Lane, who specializes in smartphone apps to allow you to order food and beverages by pre-ordering and paying for your grub right from your seat. The good thing is, Bypass Lane develops for a broad range of devices (iPhone, Android, Blackberry OS6, Dell Mobile, and Palm).
The app allows you to see the menu offerings that are at the concessions stands near your seat, place your order and pay for it using Bypass Lane’s secured payment platform. The nice thing is, you get a text message when your order has been filled and is on the way to being delivered.
The App is available via iTunes App Store on the Bypass Lane website.
They’ve said for years that technology is designed to make life easier. That’s debatable, but being able to order from your seat at the ballgame is a clear win for fans. Now, about that line for the restroom. The day there’s an app for that....
SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
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 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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Best,
Brian Traudt
VP Operations
Bypa*s