As recent as 10 years ago, the concept of women’s fan wear really consisted of wearing what the guys had – tee-shirts that were form-fitting, and if you want to call it an “accessory” a team cap.
But, in recent years, through the likes of Alyssa Milano’s Touch line, sports leagues have figured out that women are into sports, want to show their allegiance, and, oh yeah, look good in it.
So, when it was announced in May of last year that MLB was partnering with Victoria Secret on a new line of clothing called PINK, it shouldn’t be surprising that the interest was high (since last year, the story is one of the most trafficked on The Biz of Baseball).
Today, the women’s line with MLB Properties expanded further – nearly doubling the offerings from last year to 23 teams in 2011, and all 30 clubs represented by 2012. Products range from hoodies, tees, sweats, tanks, and more.
According to MLBP and Victoria Secret the Spring 2011 line launched throughout March will feature the AZ Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers, and the Washington Nationals. Those teams are added to the Red Sox, Cubs, White Sox, Angels, Dodgers, Twins, Mets, Yankees, Phillies, Padres, and Cardinals that were introduced last year.
The co-branded products will be available in over 360 Victoria Secret stores, team stores for each team that are represented, and online at www.vspink.com and MLB.com
According to MLB, in the last two years alone, women’s apparel sales have more than doubled for the league.
Remember guys... Chicks dig the long ball.
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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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