Home David Simmons Attendance Watch 2011: The Boston Red Sox

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Attendance Watch 2011: The Boston Red Sox PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Thursday, 10 February 2011 08:53

Boston Red SoxAs we continue our look at attendance for the upcoming 2011 season, we've started with the New York Yankees. It seems only fitting as we march through the AL East, that the Boston Red Sox are next. -- Maury Brown

Team: Boston Red Sox

2009 Total Attendance: 3.06 million

2009 Average Attendance & Sell-Thru: 37,811 (101.5%)

2009 Record: 95-67, AL Wild Card

2010 Total Attendance: 3.05 million

2010 Average Attendance & Sell-Thru: 37,610 (100.9%)

2010 Record: 89-73, Missed Postseason

Looking ahead to 2011……

Notable offseason addition/subtractions: Trade for Adrian Gonzalez, Signed Carl Crawford

Interleague LY: Philadelphia Phillies, LA Dodgers, and Arizona Diamondbacks

Interleague TY: Chicago, Milwaukee Brewers, and San Diego Padres

April/May Games: 12 in April, 18 in May vs. 13 in April and 16 in May in 2010

Holidays: Home on 5/8 Mother’s Day, 6/19 Father’s Day, 7/4 Independence Day, & 9/5 Labor Day and on the Road - 4/24 Easter

Overall Outlook: This exercise is a moot one as the Red Sox have sold out over 600 games straight even through their self proclaimed “bridge year”. The key here is basic economics. They play in the smallest stadium and keep prices low enough that the tickers are worth almost double on the secondary market. There is no risk in buying tickets as one can always resell them sans early season weather.  Season tickets are capped at 22,000 tickets leaving the rest for mini-plans, groups, and individual buyers. The Sox initiated a s small price increase on what appears to be their best 30% of premium infield seating by less than a $5 a seat a game which should bring in an additional 4-6 million in ticket revenues. Look for the Red Sox sellout streak to continue and revenues to increase in the upcoming season.

David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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