Home David Simmons Attendance Watch 2011: The New York Yankees

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Attendance Watch 2011: The New York Yankees PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Monday, 07 February 2011 08:24

YankeesAs the 2011 season approaches, David Simmon will be breaking down the attendance figures for each of the 30 clubs, and looking forward what might be for the upcoming season. He starts with the New York Yankees -- Maury Brown

Team: New York Yankees

2009 Total Attendance: 3.67 million

2009 Average Attendance & Sell-Thru: 45,364 (86.7%)

2009 Record: 103-59, World Series Champions

2010 Total Attendance: 3.76 million

2010 Average Attendance & Sell-Thru: 46,491 (88.9%)

2010 Record: 95-67, Lost ALCS to Rangers

Looking ahead to 2011……

Notable offseason addition/subtractions: Andy Pettitte retires, no effect on ticket sales

Interleague LY: Houston Astros, Philadelphia Phillies, and NY Mets

Interleague TY: Colorado Rockies, Milwaukee Brewers, and NY Mets

April/May Games: 19 in April, 13 in May vs. 7 in April and 16 in May in 2009

Holidays: Home - 9/5 Labor Day & Road - 4/24 Easter, 5/8 Mother’s Day, 6/19 Father’s Day,  7/4 Independence Day

Overall Outlook: The cards are stacked against the Yankees this season at the box office. First off, they are coming off a World Series run and an expiring “honeymoon” effect at the new Yankee Stadium. Add in no major free agent acquisitions, a heavily frontloaded schedule, no Red Sox games until the 24th home game, a worse interleague schedule and a strengthened divisional teams in the Jays and Orioles. It appears as if the Yankees will see an attendance and ticket revenue decrease this year. I’m not one to ever usually bet against the brilliant minds of Marty Greenspun, Lonn Trost, and Randy Levine but in the case I’d have to. Look for the Yankees to be closer and potentially below their 2009 attendance figures with a decreased sell-thru and premium revenues in the 2011 season.

David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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