On Weds. the Milwaukee Brewers announced that since the Sunday afternoon when news of the Zack Greinke trade with the Royals broke, the club had added over 1,500 new season seat account holders. That compares to 400 new account holders who signed on during the first two-plus months of the off-season at the same time last year.
But what about suite sales? Since news of the trade broke, the Brewers say that they have secured renewals on two of their Founders Suites, which are located on the Field Level. They have also renewed five Club Suites (Club Level) and have also had a number of inquiries from potential new customers regarding Club Suite availability.
In many ways, the Greinke trade is likely to generate more revenue than when they worked the trade with the Indians for CC Sabathia in 2008. That was an in-season deal that happened just before the All-Star Game, and therefore couldn’t be leveraged toward season ticket and suite purchases.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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