FOXSports.com on MSN and NESN announced today a new digital content sharing partnership that will make NESN.com the exclusive provider of New England and Boston sports news on one of the most popular sports web sites in the country. The agreement allows FOXSports.com the right to both publish and directly link to NESN’s sports news content and provides for significant cross promotional opportunities between the two sites.
“The FOX Sports Local websites are the fastest-growing regional sports websites in the country,” said Mike Hall, NESN’s Director of New Media. “We are proud to join the FOX Sports family of local websites to help extend their reach in the northeast while helping NESN to continue to grow our site as the premier destination for fans of New England sports.”
“Providing our readers with the latest news in New England sports greatly enhances FOXSports.com and complements the coverage from all of our existing local sites. We’re excited to partner with the leading sports website in that market,” said Kyle McDoniel, Vice President of Business Development for FOXSports.com.
Fox Sports is behind the curve with utilizing local content in their national site. ESPN's successful launch of local sites in Dallas, Boston, New York and Los Angeles was followed up by SB Nation's decision to repurpose their bloggers' posts into local sites devoted to city specific content. SB Nation's many investors range from venture capital firms to the cable giant Comcast. This is Fox Sports' second significant partnership for Internet content. They previously announced an agreement with Yardbarker (with whom the BizofBaseball.com and the entirety of the Business of Sports Network is affiliated) for ad sales and content promotion.
Joe Tetreault is Managing Editor of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He can be contacted here through The Biz of Baseball
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