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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 11 November 2010 15:40

Giants cookie tinWant to have your kid show his undying support for his favorite MLB team at the school lunch table? You a Giants fan that is looking to rub it in when you invite friends that are Dodger backers at the next Holiday party? Here's a sweet way to pull it off.

In its first-ever sports league licensing partnership, Mrs. Fields Famous Brands, LLC has joined Major League Baseball Properties by offering individually wrapped Mrs. Fields cookies outfitted with MLB Club logos as well as cookie tins decorated with MLB Club logos filled with Mrs. Fields cookies.

Cookie tins and logoed cookies are now available for the 2010 World Series Champions San Francisco Giants; each of the 2010 playoff teams, which include the Atlanta Braves, Cincinnati Reds, Minnesota Twins, New York Yankees, Philadelphia Phillies, Tampa Bay Rays and the Texas Rangers; as well as the Boston Red Sox, Chicago Cubs, and St. Louis Cardinals.

Texas Rangers cookiesFear not, Royals, Dodgers, or Pirates fans, a full 30 team roll-out is set for 2011 Opening Day.

In a cool bit of trivia, 40 years ago In the early 1970s, Debbi Fields, founder of Mrs. Fields, was a ball girl for the Oakland Athletics. No doubt, the MLB logoed cookies would be something Charlie Finley would have wish he'd dreamt up.
Both the MLB themed tins and cookies are available at www.mrsfields.com by clicking on the Major League Baseball banner.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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