Based on fast overnight numbers, Game 4 of the 2010 World Series will go down as the lowest rated Game 4 for a World Series since television numbers were first monitored by Nielsen. FOX drew a 10.4 overnight rating, having to go up against a Sunday Night Football match-up between the current Super Bowl Champion Saints and Ben Roethlisberger and the Steelers, which drew an 11.8 overnight rating. To add to the mix, it was Halloween, meaning many simply didn’t watch any television as they took their kids out Trick or Treating.
And while the numbers being down are a concern, think of it this way: Game 4 had the exact same rating as Game 1 with Cliff Lee going up against Tim Lincecum and no sports or Holiday competition. With a 30 min. spill over of NFL coverage on Sunday, FOX won the ratings battle pulling in an astonishing 23.13 million viewers and an 8.1 rating/26 share among adults 18-49 in the 7 p.m. half-hour
Game 4, which saw a 4-0 win by the San Francisco Giants over the Texas Rangers drew an estimated 13.33 million viewers.
Game 5 tonight sees a Game 1 rematch of Lincecum and Lee with the Giants having a chance to clinch their first World Series since moving to the West Coast in 1954. The downside is, the game goes up against Monday Night Football and Dancing With the Stars.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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