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Overnight television ratings for Game 2 of the 2010 World Series – a 9-0 beat-down by the San Francisco Giants on the Texas Rangers – drew a 9.9 overnight Nielsen rating, a decline of 27 percent compared to last year’s Fall Classic between the Phillies and Yankees. The decline is attributed almost exclusively to the absence of the Yankees not representing the American League this year.
But, as was the case with the ratings for Game 1, the numbers being down isn’t all bad news. Compared to Game 2 in 2008 – a match-up between the Phillies-Rays – drew a 9.2 rating.
A larger question going forward is, will the domination of the Giants make fans tune out if the Series continues as a runaway? Today’s Game 3 has a 6:57 p.m. ET first-pitch with FOX hosting the pre-game at 6:30 p.m. (see a complete listing of 2010 World Series start times).
As to whether the obnoxious carriage dispute between FOX and Cablevision has impacted the ratings, most analysts are saying that it is minimal.
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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Television 
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