With the World Series beginning tomorrow, one of the things that many attending (or watching from home) love to collect will be the game programs. This year, MLB is doing something a bit different, which will have collectors likely shelling out more to get in on the action.
In addition to the standard cover featuring the World Series trophy and images of both teams, there will be a special cover sold in San Francisco featuring Tim Lincecum along with images of teammates Buster Posey and Brian Wilson, and another sold in Texas featuring Josh Hamilton along with images of teammates Cliff Lee and Nelson Cruz. All three covers are pictured.
All three versions are available for $15 through MLB.com and will be at both ballparks and in local retailers beginning Tuesday.
The Official World Series Program features more than 300 pages of content, including exclusive feature stories from many of the best writers in the country, such as Jayson Stark (ESPN), George Will (syndicated columnist), Jeff Passan (Yahoo! Sports) and Bob Klapisch (The Record, ESPN.com). Features include:
- An in-depth look at the 1960 World Series.
- The greatest World Series games of all-time.
- A look back at the “Year of the Pitcher.”
- Exclusive Q&A with FOX News’ Shepard Smith
The special covers for the Official World Series Program are the latest example of Major League Baseball customizing merchandise on short notice to better serve fans with unique items. Earlier this month, the t-shirts commemorating division and wild card clinches were customized to include club-specific imagery in addition to the customary logos, with the same planned for the World Series championship gear. MLB has also worked with multiple clubs in recent weeks to create special products to satisfy fan demand.
EDITOR'S NOTE: Maury Brown will be reporting from Game 1 of the World Series all day on Weds. Check BizofBaseball.com for continued details
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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