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With game time starts exceptionally early in some time zones, the fact that the games are on TBS, and some questions around interest, television ratings at the local level were a mixed bag for the first day of MLB postseason play.
The biggest ratings winner was really surprise, given the history made last night. The Reds-Phillies game that saw Roy Halladay toss the second no-hitter in postseason history landed big numbers in the two markets. Cincinnati pulled an18.0 overnight rating while Philadelphia garnered a shining 21.9 rating; still not the highest.
In the Dallas/Ft. Worth market where most were in school or at work, the Rangers-Rays game pulled a 5.9 rating. Shift east to the Tampa Bay market and the same game pulled a 9.6 rating.
For the night-cap, the Yankees-Twins drew a 13.2 in New York and a whopping 29.6 rating in Minneapolis/St. Paul, the ratings winner at the local level for Game 1s of the Division Series.
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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