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Texas Rangers Cut Prices Across the Board for Fans PDF Print E-mail
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Written by Maury Brown   
Friday, 13 August 2010 15:05

Texas RangersThe team has been winning on the field, and packing it out in the stands, but on the first day of new ownership, the Greenberg-Ryan group rolled out a stunning array of cost-cutting measures that will benefit fans. The initiatives have been implemented with the Thursday announcement that Rangers Baseball Express, the investor group led by Chuck Greenberg and Nolan Ryan, has completed its purchase to become the sixth ownership group in Rangers history.

“On behalf of Nolan Ryan and our entire group, I want to say how proud we are to assume the ownership of the Texas Rangers,” commented Greenberg, who announced the new initiatives at an afternoon press conference. “This franchise belongs to our fans, and we wanted to show our appreciation for their loyalty and support by implementing these initiatives immediately.”

Beginning with tonight’s game against Boston and continuing for the remainder of the season, the Rangers will be reducing the cost of parking and selected concession and merchandise items through “Stretch Drive Pricing”. Highlights of the program:

PARKING: The price of cash parking will be reduced from $12 to $10. Cash parking will remain $5 on all Verizon Wireless Fireworks Fridays (all Fridays except tonight and September 10).

CONCESSIONS: Sportservice, the concessionaire at Rangers Ballpark in Arlington, will reduce the price of selected items from between 50 cents and two dollars at all concession stands, portable stands, and in-seat vending:

  • Jumbo Hot Dog: Price reduced from $4.50 to $4.00
  • 24 ounce soda cup: Price reduced from $4.75 to $4.00
  • 32 ounce souvenir soda cup: Price reduced from $5.75 to $5.00
  • 20 ounce bottled soda (Coca-Cola, Diet Coke, Coke Zero, Fanta Orange, Powerade): Price reduced from $4.50 to $3.75
  • 22 ounce souvenir beer cup: Price reduced from $7.75 to $7.00
  • 16 ounce vended bottle beer (Budweiser, Bud Light, Bud Light Lime, Michelob Ultra, Coors Original, Coors Light): Price reduced from $7.00 to $6.00.
  • Hot Chocolate: Price reduced from $3 to $1

MERCHANDISE: The Rangers new Family Value Retail Program will result in reduced pricing from between one and three dollars on the following items at all Rangers Ballpark gift shops and merchandise stands:

  • Rangers Adult T-Shirt: Price reduced from $11 to $10
  • Rangers Youth T-Shirt: Price reduced from $9 to $8
  • Rangers Adult Adjustable Cap: Price reduced from $12 to $9
  • Rangers Youth Adjustable Cap: Price reduced from $10 to $8
  • Rangers Souvenir Baseball: Price Reduced from $6 to $5
  • Cap Exchange Program: Fans can also receive a 20% discount ($35 to $28) off the regular price of an authentic Rangers blue or red cap by bringing an authentic cap in any condition of any other major league team to the Majestic Grand Slam Gift Shop or any other ballpark retail location that carries authentic Rangers caps.

In addition, additions and enhancements will begin to be made to the game presentation beginning with Friday’s game. These will include t-shirts being thrown into the stands on all levels of Rangers Ballpark, adding ball and strike counts to concourse monitors, reinstituting radio play-by-play sound on the concourses, and new elements on the scoreboards, video boards, and in the seating bowl. Fans will be greeted in the parking lots by attendants wearing Rangers “Smiley Faces” t-shirts.

“We are committed to providing the ultimate fan experience, and we welcome the input of our fans on how to do this,” said Greenberg. “Today is just the beginning of that process.”

Greenberg will be the Managing Partner and CEO of the Rangers while Ryan will continue as President of the club. Ray Davis of Dallas and Bob Simpson of Fort Worth will serve as co-chairmen of the Board of Directors of the 18-person investor group, which received unanimous approval by Major League Baseball’s owners as Thursday’s quarterly MLB meeting in Minneapolis.

Source: Texas Rangers

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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