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Brewers Expand Relationship with PNC Bank, Add In-Park Naming Rights PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 05 August 2010 21:31

Milwaukee BrewersThe Milwaukee Brewers Executive Vice President Rick Schlesinger today announced an expanded five-year relationship with PNC Bank.  Financial terms were not released. As part of PNC’s expanded sponsorship, the bank will become the naming rights partner for the “PNC Club Level” at Miller Park.

To celebrate the PNC brand’s June entry into the Milwaukee market, and the bank’s announced $50 million capital investment in Southeastern Wisconsin, the Brewers will host PNC Bank Day at Miller Park on August 27, which will conclude with a postgame fireworks show sponsored by the bank.  This will be the first sponsored full fireworks show at Miller Park since 2003.

“The Brewers are proud to continue working with PNC Bank through this sponsorship,” Schlesinger said. “The new PNC Club Level is part of an expanded relationship between the Brewers and PNC, and we are excited to be taking this to a new level.”

Additionally, PNC will continue its support of “Major League Moment,” a program in which children ages 6-13 join Brewers players on the field during the National Anthem of Sunday afternoon home games.

This sponsorship marks the first time in Miller Park history that the Brewers have had naming rights for the Club Level.  Signage for the PNC Club Level and PNC Bank will be represented throughout the Miller Park Club Level concourse and inside the seating bowl.  The signage will be in place by the August 20th homestand when the Brewers take on the Padres.

“Building on our hometown relationship with the Brewers is important as we grow our business and increase our investment in Southeastern Wisconsin,” said Beth Wnuk, PNC Bank’s Regional President for Wisconsin. “Our sponsorship with the Brewers organization is a perfect opportunity to demonstrate PNC’s commitment to our community in a significant way for many years.”

Source: Milwaukee Brewers

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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