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Survey Finds Yankees SS Derek Jeter MLB's Most Marketable Player PDF Print E-mail
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Written by Maury Brown   
Monday, 19 July 2010 11:58

Derek Jeter

Yankees SS Derek Jeter is the most marketable player in baseball, according to an exclusive survey of sports business execs and media personalities conducted by SportsBusiness Daily. While the tally for the survey is not made available by the SBJ, the trade magazine reports that Jeter earned an overwhelming 80% of first-place votes. No other player received more than three votes for the top spot, further evidence that the 36-year-old remains MLB’s biggest name. The Yankee captain’s inclusion on 47 of 49 ballots is eight clear of our second-most marketable player, Albert Pujols. The Cardinals slugger appeared on 39 ballots and received two first-place votes.

An interesting aspect of the poll for Twins fans is that while Jeter and Pujols are MLB’s most marketable players, Joe Mauer narrowly missed the second spot, further evidence of the Twins catcher’s increasing national visibility. Right behind Mauer is rookie phenom Stephen Strasburg, the Nationals pitcher who ranks fourth on our list after just six weeks in the major leagues. Strasburg also received the second-most first-place votes (3), an indication that baseball is thirsty for a new star ready to assume the spotlight once Jeter hangs up his cleats. Phillies slugger Ryan Howard rounds out the top five.

The survey was distributed to corporate brand managers, marketing and branding executives, agencies and baseball media, who were asked to list, in order, the top five most marketable players in MLB. Points were awarded on a five-point scale, with a player awarded five points for a first-place vote, four points for second place, etc..

MLB MOST MARKETABLE PLAYERS

  1. Yankees SS Derek Jeter
  2. Cardinals 1B Albert Pujols
  3. Twins C Joe Mauer
  4. Nationals P Stephen Strasburg
  5. Phillies 1B Ryan Howard
  6. Rays 3B Evan Longoria
  7. Giants P Tim Lincecum
  8. Mets 3B David Wright
  9. Yankees 3B Alex Rodriguez

t10. Red Sox 2B Dustin Pedroia

t10. Angels CF Torii Hunter

Source: SportsBusiness Journal


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to Forbes SportsMoney blog. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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