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Craftsman Inks Deal with MLB For Logoed Tools, Equipment PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 26 April 2010 20:38
Craftsman MLB Tools
MLB is such a tool... Craftsman inks a deal with
MLB Properties to license logo designed hand  tools,
power tools, tool storage and lawn and  garden tools
and equipment.

Imagine the love you bring to your team the day you roll out, say, your Red Sox lawn mower, or Yankees hand tools. Think we're just tooling around? Not after today.

The Craftsman brand announced today that Major League Baseball Properties has added Craftsman their lineup of companies providing Officially Licensed Products. The four-year deal allows Craftsman to feature  the logos of Major League Baseball and its 30 Clubs on products including hand tools, power tools, tool storage and lawn and garden tools and equipment.

Financial terms were not released.

"Craftsman, Sears, and Baseball have been American icons for generations," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "The addition of Major League Baseball products from Craftsman is a perfect fit, and we know our fans will be excited by this unique relationship and the innovative way that we are able to offer branded products of the highest caliber."

"We're thrilled to be working with MLB and to introduce Major League Baseball-Craftsman products," said Kris Malkoski, Vice President and General Manager of the Craftsman brand for Sears Holdings. "We know that Craftsman consumers are very passionate about our brand in much the same way MLB fans are about 'their' teams, and the agreement with MLB is another way that Craftsman is bringing innovative products to our customers and their devout counterparts who are Major League Baseball fans.  All of the tools and products alike will be permanently branded with the logos of Major League Baseball, providing all of the innovation, reliability and trust in your hands that is Craftsman."  Malkoski added.

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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