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Disney, MLB Rollout Mickey Mouse All-Star Game Statuettes PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 19 April 2010 10:38
Mickey Mouse figurines
Disney and MLB go Goofy over merchndise. Replica figurines to
coincide with All-Star Game statues have been unveiled.
(Click to see in larger view)

The beginning of the marriage between The Mouse and Major League Baseball has begun.

Major League Baseball Properties and Disney Consumer Productstoday unveiled 36 different designs of MLB-themed Mickey Mouse collectible statuettes along with related apparel and merchandise that coincides with the 2010 MLB All-Star Week festivities taking place July 9–13 in Anaheim, Calif. as part of a new collaboration between the organizations (see details of the partnership announcement). The statuettes are replicas of seven and a half foot tall, life-size statues that will be placed at key Southern California landmarks leading up to the All-Star Game on July 13.

In addition, four statuettes will feature various All-Star Game themes. All are available in a 7.5-inch size through MLB.com beginning today and later this month through DisneyStore.com and additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods.

The 36 life-size statues are also decorated using the same logos and designs as the statuettes. With a height of 7.5 feet and weighing 989 pounds, these MLB-themed statues will begin to appear at landmarks throughout Southern California closer to the 2010 All-Star Game. Exact locations will be made public at a later date.

The partnership will see merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels.


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