cheap propecia uk propecia online fake viagra order number prednisone 50 mg co viagra stood online cheap legal propecia metformin prescription online lisinopril 5mg alcohol levitra original 40 mg generic propecia oklahoma levitra 20mg women incredibly cheap viagra cipro 1000 mg. xenical 120 mg bula chicago viagra buy effet cialis 10mg dog cipro online 200 mg of synthroid propranolol lek 40 mg viagra 30 pills 100 mg buying nexium doxycycline tablets 500 mg propecia 5 1 mg difference strattera 100mg costo viagra generic .net bactrim ds order generics of viagra cialis review 5mg buy cialis cyprus buy amoxil 875 zovirax 800 mg online lexapro buy generic buy lexapro colombia buy zithromax 500 bactrim 150 mg strattera 10 mg atomoxetina buy drug valtrex wellbutrin 300 mg withdrawal celebrex goes generic new wellbutrin generic prednisone 20 mg appearance buying viagra scotland cialis generic real buying viagra boots 60 mg prednisone dog prednisone 4 mg dosepak canada generic levitra propranolol 20 mg pliva propecia vs generic viagra generic manufacturers cheapest pharmacy cialis vand viagra 100mg valtrex 500 mg 42 tablet cialis kup online viagra online supply generics valtrex cheap levitra generic cialis 5 mg indications levitra 20mg effects viagra 4 filmtbl 100 mg lasix 40 mg daily levitra 20mg india 50 or 100 mg viagra remboursement cialis 20mg viagra online pfizer viagra 100mg hard wellbutrin buying online buy celebrex 200 mg cialis tadalafil generic cialis generic rominia viagra cheap buy lexapro tiredness 20mg 50 mg generic cialis augmentin 200 28 mg synthroid 75 mg price gonorrhea doxycycline 100mg buy 10mg clomid generic cialis order bactrim generic dose levitra tablets 100mg diflucan generic spray viagra online report viagra generic 4rx nexium 40 mg use zithromax 600 mg obat glucophage 850 mg lasix inyectable 40 mg buy viagra danmark zithromax 250 mg std nexium 40 mg cap cialis 5 of 10 mg buy 100 mg levitra diflucan 200 mg bijsluiter buy priligy thailand generic zithromax dosage generic cialis risk doxycycline generic names viagra 50 mg peru viagra online kroger indicaciones lexapro 10 mg buy bactrim usa wellbutrin 300 xl generics buy lasix 500 mg lasix furosemide 40mg xenical generico orlistat viagra sales cheapest buspar 5 mg tablet generic nexium mexico online viagra original order chewable viagra generic lexapro 2012 buy nolvadex buy australia buspar vs generic buy viagra 20mg cialis online ebay nexium tab 20mg buy doxycycline periostat prednisone sciatica 100 mg lasix tab 40 mg 5mg cialis time prednisone arrow 20mg cialis black mg metformin 1000 mg kinderwunsch lexapro 5 mg effective prednisone generic names aarp cheap cialis safety generic cialis 150mg wellbutrin doxycycline 200 mg iv generic to bactrim viagra uk order get valtrex online cumpara cialis online buy cialis 40 xenical tiene generico doxycycline 20 mg generic prednisone 20 mg dose levitra 5 mg cost valtrex stomach disorder lexapro 5mg alcohol la viagra generica viagra buy now cheapest generic viagra 100 everyday generic cialis hydrochlorothiazide 12.5 mgmyl strattera fast cheap kamagra fast order prezzo viagra 100mg glucophage generico purchase viagra 100 mg nexium mups 10mg prezzo cialis 5 mg. lisinopril 10 mg drug order augmentin online cialis dapoxetine 80mg wellbutrin 75 generic 1 nexium 20mg legal cialis online viagra cream buy ciao cialis generico cialis 10mg directions augmentin 875 online nexium not generic prednisone ordering prednisone 5mg tab viagra buy oonline buy oral bactrim prednisone 25 mg used oral doxycycline buy strattera price 100 mg costo xenical 120 mg wirkung cialis 5mg buy cialis makati 70 mg lexapro ciplageneric viagra cialis 40 mg doses generic levitra manufacture order lexapro uk cvs viagra 100mg xenical generic online nexium 10 mg chile propecia generic online using 25 mg viagra cialis 5mg tablet buy cheap doxycycline viagra 150 mg results cialis 80 mg dosis 20mg cialis erection propranolol 60 mg dosage buy cipro generic amoxil bd 400mg 800 mg cialis reviews online viagra church online viagra testosterone viagra 100mgusa cheap blue kamagra buy viagra vancouver viagra buy kamagra prednisone 5mg constipation nolvadex tamoxifen generic generic cialis 4 tablets prednisone 500 mg uses order cialis usa prednisone tab 10mg generic levitra manufacturer cheap generic zoloft buy viagra.cz dotur 100 mg doxycycline prednisone 20 mg instructions canadian generic viagra priligy tab 30mg cheapest supermarket viagra inj lasix 40 mg lexapro 5 mg take generic viagra toronto medicamento augmentin 500 mg augmentin 625mg bnf beli cialis 2.5mg cheap 24hr viagra valtrex online cheap 15 mg of prednisone kamagra online patika lisinopril 40 mg tabs nexium pills online propecia cheap walmart generic metformin images cialis 80mg buy prednisone 10 mg uses viagra online xhamster online ordering viagra cialis 5 mg 14 compresse lexapro 15mg valor levitra 10 mg fiyat cialis 20 mg eurim clomid nolva online clomid cost online cialis 5mg pharmacie buy propecia regrowth doxycycline mono 75 mg cialis 20mg doage cialis generic fda doxycycline 400 mg safe zoloft 100mg pill stopping zoloft 50mg metformin 500 mg image inexpenxive cialis 2.5 mg cialis 10mg cialis 5mg cijena 35 mg prednisone prednisone tablets 20mg prednisone 5 mg cat generic zoloft ineffective flagyl er 750 mg glucophage 500mg pregnancy prednisone 30 mg tablets levitra 5 mg tablets buying zovirax online amoxil 125 mg susp splitting 20mg lexapro blueberry 100 viagra generic compare levitra 20 mg generic cialis 100 mg lasix da 500 mg nolvadex 10mg uk online xenical celebrex celecoxib 400mg lisinopril 20 mg pregnancy buy serophene clomid buy doxycycline comprare cialis 40 mg obat prednisone 5 mg generic for glucophage augmentin xr 1000 mg generic levitra bayer prednisone mylan 20 mg pfizer viagra 500mg lexapro drug online online paypal propecia lisinopril tabs 40 mg harga cialis 50mg efficacy generic cialis cialis 5 mg sklep buy clomid liquid generico do zovirax lexapro 15 mg buy cialis 20mg 4st levitra 200mg clomid 50mg ivf lisinopril 2.5 mg color prix viagra 50mg prednisone 5mg liver lisinopril 20 mg pink clomid online forum viagra 500mg uso thai viagra online cheap prednisone online forums generic viagra propranolol 10 mg erowid xenical 120 mg forum cialis 10 20 50 mg lisinopril generic version medicina levitra 10 mg viagra 100mg 8x 5mg cialis generic esomeprazole nexium generic buying viagra discreetly 100mg clomid ovulation hydrochlorothiazide dosage 25mg buying cialis toronto online cialis 10 mg metformin tablets buy cialis 2.5 mg buy buy propecia cost cialis 5mg prix lisinopril 20 mg 12.5 mg metformin cheap price online kamagra shop levitra 5mg online buying cialis overseas viagra generic viagra comprar cialis genericos levitra generic not buy generic metformin order cialis confidentially cipro 500mg pack order zithromax azithromycin zoloft online consultation zoloft 400 mg dose 12.5 mg of viagra buy viagra 25 mg buy viagra bangkok zoloft europe online buy viagra 10 viagra cheap cheap metformin tablets online buy official cialis viagra 150 mg overnight online lexapro prescription malaysia online viagra metformin 25 mg commander cialis generic generic viagra 50 mg cialis 20 mg last bula levitra 20mg buy cialis coastarica generic viagra 200mg kamagra 100mg co wellbutrin generic par augmentin 500 125mg posologie cialis 20 mg levitra 10mg funciona kamagra sildenafil 10mg zoloft 35 mg viagra online fda nz cheapest cialis online viagra sales diflucan dosage 200 mg half 5mg cialis buy viagra greece generica cialis 40mg periactin generic viagra... cialis 20mg diflucan kapsula 150 mg kosten viagra 100mg capsule diflucan 150 mg Online Levitra 10 mg xenical orlistat 120mg propecia 1 mg generic 100 backpacking buying viagra buying viagra canada cialis 10 mg n1 dapoxetine order online nexium generic product lexapro buy cheap wellbutrin xl 200 mg koop strattera 80 mg celecoxib celebrex 200 mg zithromax capsules 500mg lexapro generic march 2012 doxycycline 100mg antybiotyki viagra cheap genuine cialis online ru generic cialis effectiveness levitra vademecum 10 mg tetracycline cheapest generic viagra yet nexium capsules 40 mg nexium 40mg ev diflucan generic buy lexapro 20mg zoloft levitra 10mg avis clomid 50mg pregnant strong cialis 40 mg buy cialis brampton augmentin 250 mg susp cheap cialis articles 30 nexium 40 mg express ordering cialis cialis 5mg turkey 50mg cialis generic augmentin 675 mg order synthroid pills valtrex ordering generic lisinopril dangers propecia 1mg india levitra 10 mg test order propecia now viagra 100mg 16 propecia .5mg 2013 augmentin 550 mg splitting 50 mg viagra 100mg doxycycline chlamydia 56 erythromycin 250mg doxycycline 100mg ilac doxycycline 100 mg tablet took levitra 10mg generic cialis 2.5 mg. viagra 50mg cheap generic viagra co celebrex 200 mg benefits levitra 05 mg buying levitra forum viagra manufacturer online cialis 5 mg resolve viagra generico funziona generic cialis, 40mg viagra generic lowest viagra online reliable cheapest 5mg cialis buy viagra here clomid pcos 50mg generic doxycycline monohydrate cheap generic kamagra generic wellbutrin xl 150 generic synthroid strengths cipla 2.5 mg cialis 50mg generic viagra levitra generic uk buy viagra maestro nexium 40mg cost cialis 20 mg tablete generic to cialis cheapest generic nexium buy valtrex canada doxycycline tablets 20mg cialis 20mg china propranolol dak 10mg cheapest femail viagra cialis saudi buying metformin xl 500 mg cumpar xenical online viagra 100 or 50 mg lexapro 20 mg headaches viagra generic expensive sniffing 20 mg lexapro nexium 20 mg used lisinopril 10mg coupons strattera 25mg taking 40 mg prednisone buy sublingual levitra kamagra gel 20 mg buy cialis prescription nolvadex generic online 2.5 cialis online kamagra 100mg info levitra 400mg can strattera generic cost nexium 40mg online prednisone skin disorders cialis generic indian cialis 5 mg tablet metformin de 500 mg erythromycin 500 mg einnahme lisinopril 10 mg tabl doxycycline acne 50 mg clomid 100mg mumbai zithromax oral online buy viagra bc effetti viagra 25 mg buy 5mg cialis valtrex 500mg generico ordering levitra canada strattera cap 25mg thuoc nexium 400mg metformin online order lisinopril 20 mg mexico cheap 100mg viagra 20 mg lisinopril tablets generic option valtrex generic cheap viagra viagra gold online cheap zithromax yahoo order doxycycline 100 mg phenergan generic equivalent xenical generico chile nexium 20 mg gastritis orlistat xenical 120 mg levitra 50 mg strong 10mg lexapro withdrawal lisinopril 20 mg 3760
Home Maury Brown From Beer to Tickets to Hot Dogs: Inside the 2010 MLB Fan Cost Index

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 381 guests online

Atom RSS

From Beer to Tickets to Hot Dogs: Inside the 2010 MLB Fan Cost Index PDF Print E-mail
User Rating: / 222
PoorBest 
Written by Maury Brown   
Friday, 09 April 2010 18:14

Biz of Baseball - ExclusiveUPDATE: When selecting "Read More" you will find a complete breakdown of Average Ticket and Premium Ticket Price comparing 2010 to 2009


With the economy putting a pinch in nearly everyone’s pocketbook, sports leagues have had to adapt in order to compete for what little disposable income you have available, and Major League Baseball has been no different. With that, more than ever, reports detailing ticket, concession, and merchandise have garnered more attention.

For the19th year, Team Marketing Report has released their Fan Cost Index report for MLB, which looks to determine what a family of four might spend at the ballpark. Much like the annual Forbes franchise valuations (see Inside the 2010 Forbes MLB Franchise Valuations), the FCI may not be a perfect measure, but given that it places even weight year in and year out, it does a good job of showing ticket cost along with other in-stadium costs that come with going to a game.

Here’s how the FCI works:

It is designed to simulate what a family of four might spend at the ballpark by comprising the prices of two (2) adult average-price tickets, two (2) child average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4), regular-size hot dogs, parking for one (1) car, two (2) game programs and two (2) least expensive, adult-size adjustable caps. Team Marketing Report determines that costs by telephone calls with representatives of the teams, venues and concessionaires. Identical questions were asked in all interviews.

Added to the FCI is a matrix of average ticket cost and average premium ticket cost. TMR’s methodology is based on average ticket price represented by a weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of seats in each venue. Premium seating (tickets that come with at least one added amenity or is classified by team as premium) are not included in the survey to calculate average ticket price. Luxury suites are also excluded from the survey. Season ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season seats. Teams have a say in what seats are considered general or premium.

What does it add up to?

With this year’s Fan Cost Index report, the 2010 season will see an average ticket to a Major League game up just over 1 percent from last year to $26.74. At the same time, the total price to take a family of four to a game, based on TMR’s methodology, dropped by more than a dollar to $194.98, according to Fan Cost Index for 2010.

According to TMR, the 1.5 percent increase in average ticket cost is the smallest since the FCI's inception in 1991. The previous low was 1.6 percent in 1995, the year after labor dispute killed the 1994 season with a work stoppage.

In a sign that the league saw the benefits of not raising prices during a chilly economy (last year, in the down economy, MLB still pulled in a record $6.6 billion in revenues), 8 clubs lowered their average ticket price  led by the Padres (down 15.4 percent from $46.39 in 2009 to $30.56 in 2010). Other clubs that lowered their average ticket price include the Mets, Giants, A’s, Tigers, and Angels. Twelve clubs had a their average ticket price remain the same as last year (Dodgers, Nationals, Mariners, Indians, Orioles, Marlins, Royals, Rockies, Braves, Reds, Pirates, and Diamondbacks. On the “raising average ticket price” side of the ledger, 12 clubs raised the average ticket price cost led by the Twins, who enter their first year in Target Field. The average ticket price goes up 45 percent from $20.68 in their last season in the Metrodome to $31.47 in Target Field. Other clubs seeing average ticket price increases include the Red Sox, Cubs, White Sox, Phillies, Cardinals, Astros, Blue Jays, Rangers, Brewers, and Rays. The Yankees see a slight bump (0.4 percent to $51.83), as well.

The Red Sox, with an average price of $52.32, has been overtaken for the second straight year, if only by a few cents, as the most expensive ticket, by the Cubs at $52.56.

The Cubs, now under new ownership, had the second highest increase at 10.1 percent, with the team putting more games into its highest ticket category.

The Cubs, which put very few tickets into the premium category, divide all tickets, even those in season plans, into four pricing tiers. This year, they have 26 games in the most expensive tier and 30 in the second-most expensive. In 2009, the team had 14 games in its most expensive category and 34 in the second.

Last year was the first since 1996 that the Red Sox didn’t have the most expensive ticket and the first since 2001 they weren’t atop the FCI chart.

SELECT READ MORE TO SEE THE 2010 FAN COST INDEX, AS WELL AS THE DETAILS BEHIND IT, INCLUDING COST BREAKDOWN FOR BEER, HOT DOGS, SOFT DRINKS, AS WELL AS THE MOST AFFORDABLE TEAMS TO SEE IN MLB

While the league average ticket price at $26.74 saw only a slight increase from last year, the cost of a premium ticket in MLB declined to $88.38 from $96.93 in 2009, a drop of 8.8 percent. The decline was driven by deep cuts by the Yankees and Red Sox. After seeing a backlash on some seats costing as much as $2,500 a game in new Yankee Stadium’s inaugural season, the Yankees have dropped the average premium ticket price from $510.08 to $312.11, a decrease of 38.8 percent.

TMR adds that the Yankees topped the survey last year, but a change in the way TMR calculates their seating, along with additional information provided by the team, dropped their average ticket price dramatically. In order to make the comparison more accurate, TMR retroactively adjusted their 2009 ticket information.

According to TMR:

Premium seating figures, located on the chart should be looked at closely. According to data provided by 29 teams (Colorado did not provide seat scaling), premium seating makes up a little more than 12 percent of available seating, on average. Teams have the freedom to classify seats as premium. Premium seating is classified as seats having extra amenities, or the rights to certain exclusivities, like private clubs. Luxury suites are not included in calculations. TMR began separating general and premium seating in 2003. While there is still reason to do so today, despite the rising number of seats considered “premium,” it’s important to note both figures. The New York Mets, which dropped prices on both general and premium tickets in their second year at Citi Field, have the highest percentage of seats considered premium, according to data they provided in 2009, at 37 percent. The Atlanta Braves are next at 23 percent, followed by the Boston Red Sox at 21, San Francisco Giants at 20, Texas Rangers at 19, Los Angeles Angels at 18 and Yankees at 16. All percentages are rounded off. The Cubs have the lowest percentage of seating classified as premium at 1 percent, though this doesn’t include their auction seats, which are sold on a season or game-by-game basis. The team has also added a new premium club, the PNC Club, which is carved out of luxury suites.The Padres only classify 2 percent as premium.

It is interesting that these two teams have such low numbers of premium seating, given that the Cubs have the second-highest average ticket at $52.56 and the Padres have the second-lowest at $15.15.

Eight clubs (Red Sox, Yankees, Mets, Twins, A’s, Padres, Diamondbacks, and Reds) lowered premium ticket prices while 12 clubs kept their average ticket prices flat (Phillies, Dodgers, Nationals, Mariners, Indians, Tigers, Orioles, Marlins, Royals, Rockies, Braves, and Pirates). Ten clubs raised premium ticket prices led by the White Sox (a 45 percent increase from $64.98 in 2009 to $94.24 in 2010). Other gainers include the Cubs, Giants, Cardinals, Astros, Blue Jays, Rangers, Brewers, Rays, and Angels.

The Boston Red Sox regained the top spot in the FCI at $334.78, about $5 more than the Chicago Cubs and $18 more than the New York Yankees.

Overall, the FCI sees the league remain ostensibly flat (a cost drop of 0.06 percent) with the Padres leading the way dropping their FCI cost 29.9 percent from $172.04 in 2009 to $120.60 this year. To add an exclamation point on how fan friendly the Padres have become, the FCI number for the Padres has dropped from $201.72 in 2008, a total cost shift of 40.2 percent to this year’s FCI number for the club.

Showing that the Twins are looking to capitalize on that “new stadium smell” in their first year at Target Field, Minnesota leads the league in FCI increase (21.8 percent) going from $169.81 in the last year at the Metrodome to $206.88 in the first year at Target Field.

Below is a breakdown by the FCI on the number of clubs that have increased or decreased cost, or kept the cost flat. Additionally, the top gainer or decliner in a particular category, plus the highest and lowest cost per category in the league, plus details for all 30 clubs showing 2010, 2009, and the percentage of increase or decrease between the years (NOTE: The tables are all sorted based off the FCI ranking):

AVG. TICKET PRICE

NOTE: Using data from the 2009 FCI report and comparing it to the 2010 FCI sees a discrepancy in what TMR publishes for percent of increase of decrease on Average Ticket Price. The report shows  1.5  percent increase in the average price in MLB, but the $26.74 2010 average price compared to the $26.66 average price would be an increase of 0.1 percent. Also, the report by TMR has a 15.4 percent decline in average ticket price for the Padres, but based upon the $20.01 figure from last year, and the $15.15 figure for 2010, the decrease would be 24.3 percent. We are awaiting word from TMR on the discrepancies

AVG. TICKET PRICE

Avg. Tix Price

Flat

12

Lower

6

Higher

12

 

  • League increase/decrease: down 0.1% from 2009 *
  • Highest increase: Twins (45% from $21.70 to $31.47)
  • Biggest decrease: Padres (down 24.3% from $20.01 to $15.15) *
  • Most expensive: Cubs ($52.56)
  • Least expensive: Diamondbacks ($14.31)

AVG TICKET COST DETAILS (2010 to 2009)

Team

Avg. Tix

Avg. Tix
(09)

(Avg)
% Chng

Boston Red Sox

$52.32

$50.24

4.1%

Chicago Cubs

$52.56

$47.75

10.1%

New York Yankees

$51.83

$72.97

0.4%

Chicago White Sox

$38.65

$32.28

4.3%

Philadelphia Phillies

$32.99

$31.10

6.1%

New York Mets

$32.22

$36.99

-12.9%

Los Angeles Dodgers

$29.66

$29.66

0.0%

San Francisco Giants

$28.79

$23.28

-1.8%

St. Louis Cardinals

$30.14

$29.43

2.4%

Washington Nationals

$30.63

$30.63

0.0%

Houston Astros

$29.29

$28.73

1.9%

Toronto Blue Jays

$23.84

$19.10

4.8%

Minnesota Twins

$31.47

$21.70

45.0%

MLB Average

$26.74

$26.64

0.4% *

Seattle Mariners

$25.53

$25.53

0.0%

Cleveland Indians

$22.12

$22.12

0.0%

Oakland Athletics

$22.04

$24.31

-9.3%

Detroit Tigers

$23.48

$27.38

-14.2%

Baltimore Orioles

$23.42

$23.42

0.0%

Florida Marlins

$19.06

$19.06

0.0%

Texas Rangers

$20.65

$19.41

6.4%

Kansas City Royals

$19.38

$19.38

0.0%

Colorado Rockies

$19.50

$19.50

0.0%

Milwaukee Brewers

$22.10

$20.98

5.3%

Atlanta Braves

$17.05

$17.05

0.0%

Cincinnati Reds

$19.19

$19.19

0.0%

Tampa Bay Rays

$19.75

$18.35

7.6%

Pittsburgh Pirates

$15.39

$15.39

0.0%

Los Angeles Angels

$18.93

$20.05

-5.6%

San Diego Padres

$15.15

$20.01

-24.3% *

Arizona Diamondbacks

$14.31

$14.31

0.0%

 

* See note above

AVG. PREMIUM TICKET PRICE

Prem. Tix Price

Flat

12

Lower

8

Higher

10

  • League increase/decrease: down 8.8% from 2009
  • Highest increase: White Sox (45% from $64.98 to $94.24)
  • Biggest decrease: Yankees (down 39.8% from $510.08 to $312.11)
  • Most expensive: Yankees ($312.11)
  • Least expensive: Padres ($30.56)

AVG PREMIUM TICKET COST DETAILS (2010 to 2009)

Team

Avg. Prem.
Tix

Avg. Prem.
Tix (2009)

(Prem)
% Chng

Boston Red Sox

$100.85

$162.82

-38.1%

Chicago Cubs

$256.98

$239.43

7.3%

New York Yankees

$312.11

$510.08

-38.8%

Chicago White Sox

$94.24

$64.98

45.0%

Philadelphia Phillies

$65.86

$65.86

0.0%

New York Mets

$133.98

$149.54

-10.4%

Los Angeles Dodgers

$222.38

$222.38

0.0%

San Francisco Giants

$76.36

$64.23

18.9%

St. Louis Cardinals

$67.43

$64.38

4.7%

Washington Nationals

$192.89

$192.89

0.0%

Houston Astros

$50.07

$48.41

3.4%

Toronto Blue Jays

$65.73

$55.13

19.2%

Minnesota Twins

$70.74

$119.41

-40.8%

MLB Average

$88.38

$96.93

-8.8%

Seattle Mariners

$58.61

$58.61

0.0%

Cleveland Indians

$61.62

$61.62

0.0%

Oakland Athletics

$45.95

$50.46

-8.9%

Detroit Tigers

$69.74

$69.74

0.0%

Baltimore Orioles

$42.86

$42.86

0.0%

Florida Marlins

$70.36

$70.36

0.0%

Texas Rangers

$67.17

$53.44

25.7%

Kansas City Royals

$87.38

$87.38

0.0%

Colorado Rockies

$36.50

$36.50

0.0%

Milwaukee Brewers

$39.59

$38.65

2.4%

Atlanta Braves

$44.98

$44.98

0.0%

Cincinnati Reds

$60.23

$62.06

-2.9%

Tampa Bay Rays

$64.32

$59.82

7.5%

Pittsburgh Pirates

$42.67

$42.67

0.0%

Los Angeles Angels

$69.04

$62.06

11.2%

San Diego Padres

$30.56

$46.39

-34.1%

Arizona Diamondbacks

$60.24

$60.70

-0.8%

BEER

Beer

Flat

14

Lower

6

Higher

10

 

  • League increase/decrease: down 2.2% from 2009
  • Highest increase: Yankees (100% from $3 to $6)
  • Biggest decrease: Giants (34.3% from $8.75 to $5.75)
  • Most expensive: Red Sox ($7.25 for a 12 ounce)
  • Least expensive: Diamondbacks ($4.00 for a 14 ounce)

BEER COST DETAILS (2010 to 2009)

Team

Beer

Beer (09)

(Beer)
% Chng

Boston Red Sox

$7.25

$7.25

0.0%

Chicago Cubs

$6.25

$6.00

4.2%

New York Yankees

$6.00

$3.00

100.0%

Chicago White Sox

$6.50

$6.50

0.0%

Philadelphia Phillies

$6.75

$6.75

0.0%

New York Mets

$5.50

$5.00

10.0%

Los Angeles Dodgers

$6.00

$6.00

0.0%

San Francisco Giants

$5.75

$8.75

-34.3%

St. Louis Cardinals

$6.50

$7.00

-7.1%

Washington Nationals

$6.00

$6.00

0.0%

Houston Astros

$5.00

$5.00

0.0%

Toronto Blue Jays

$6.90

$5.40

27.8%

Minnesota Twins

$7.20

$6.50

10.8%

MLB Average

$5.79

$5.92

-2.2%

Seattle Mariners

$5.50

$5.25

4.8%

Cleveland Indians

$5.50

$5.50

0.0%

Oakland Athletics

$5.00

$5.50

-9.1%

Detroit Tigers

$5.00

$6.25

-20.0%

Baltimore Orioles

$6.25

$5.00

25.0%

Florida Marlins

$7.00

$7.00

0.0%

Texas Rangers

$5.00

$5.00

0.0%

Kansas City Royals

$6.00

$6.00

0.0%

Colorado Rockies

$5.50

$5.50

0.0%

Milwaukee Brewers

$5.50

$5.00

10.0%

Atlanta Braves

$6.75

$6.75

0.0%

Cincinnati Reds

$5.25

$5.00

5.0%

Tampa Bay Rays

$5.00

$8.00

-37.5%

Pittsburgh Pirates

$5.00

$4.75

5.3%

Los Angeles Angels

$4.50

$4.50

0.0%

San Diego Padres

$5.00

$6.50

-23.1%

Arizona Diamondbacks

$4.00

$4.00

0.0%

 

SOFT DRINKS

Soft Drink

Flat

15

Lower

7

Higher

8

 

  • League increase/decrease: up 0.9% from 2009
  • Highest increase: Blue Jays (43% from $3 to $4.29)
  • Biggest decrease: Reds (76.5% from $4.25 to $1)
  • Most expensive: Cardinals, Indians ($5.00 for a 24 ounce)
  • Least expensive: Reds ($1.00 for a 12 ounce)

SOFT DRINK COST DETAILS (2010 to 2009)

Team

Soft Drink

Soft Drink
(09)

(Soft Drink)
% Chng

Boston Red Sox

$4.00

$4.00

0.0%

Chicago Cubs

$3.75

$3.00

25.0%

New York Yankees

$3.00

$3.00

0.0%

Chicago White Sox

$3.00

$3.00

0.0%

Philadelphia Phillies

$3.75

$3.75

0.0%

New York Mets

$2.00

$3.50

-42.9%

Los Angeles Dodgers

$3.50

$3.50

0.0%

San Francisco Giants

$4.00

$3.75

6.7%

St. Louis Cardinals

$5.00

$5.00

0.0%

Washington Nationals

$4.50

$4.50

0.0%

Houston Astros

$4.25

$4.25

0.0%

Toronto Blue Jays

$4.29

$3.00

43.0%

Minnesota Twins

$4.00

$4.00

0.0%

MLB Average

$3.47

$3.44

0.9%

Seattle Mariners

$2.50

$3.00

-16.7%

Cleveland Indians

$5.00

$5.00

0.0%

Oakland Athletics

$2.50

$2.50

0.0%

Detroit Tigers

$3.00

$3.50

-14.3%

Baltimore Orioles

$2.00

$2.00

0.0%

Florida Marlins

$3.00

$3.00

0.0%

Texas Rangers

$3.50

$3.00

16.7%

Kansas City Royals

$4.00

$4.00

0.0%

Colorado Rockies

$3.25

$3.25

0.0%

Milwaukee Brewers

$2.50

$2.25

11.1%

Atlanta Braves

$4.25

$4.00

6.3%

Cincinnati Reds

$1.00

$4.25

-76.5%

Tampa Bay Rays

$3.00

$5.00

-40.0%

Pittsburgh Pirates

$2.75

$2.50

10.0%

Los Angeles Angels

$3.00

$3.00

0.0%

San Diego Padres

$4.00

$4.25

-5.9%

Arizona Diamondbacks

$3.75

$4.00

-6.3%

 

HOT DOG

Hot Dog

Flat

20

Lower

3

Higher

7

 

  • League increase/decrease: up 2.4% from 2009
  • Highest increase: Rangers (72.7% from $2.75 to $4.75)
  • Biggest decrease: Diamondbacks (21.4% from $3.50 to $2.75)
  • Most expensive: Mets, Dodgers, Jays, Marlins, Rays ($5.00)
  • Least expensive: Reds ($1.00)

HOT DOG COST DETAILS (2010 to 2009)

Team

Hot Dog

Hot Dog
(09)

(Hot Dog)
% Chng

Boston Red Sox

$4.50

$4.50

0.0%

Chicago Cubs

$4.25

$3.00

41.7%

New York Yankees

$3.00

$3.00

0.0%

Chicago White Sox

$3.25

$3.25

0.0%

Philadelphia Phillies

$3.75

$3.75

0.0%

New York Mets

$5.00

$4.75

5.3%

Los Angeles Dodgers

$5.00

$5.00

0.0%

San Francisco Giants

$4.50

$4.25

5.9%

St. Louis Cardinals

$4.00

$4.00

0.0%

Washington Nationals

$4.50

$4.50

0.0%

Houston Astros

$4.75

$4.75

0.0%

Toronto Blue Jays

$5.00

$3.80

31.6%

Minnesota Twins

$3.75

$3.50

7.1%

MLB Average

$3.79

$3.70

2.4%

Seattle Mariners

$3.50

$4.25

-17.6%

Cleveland Indians

$4.25

$4.25

0.0%

Oakland Athletics

$3.50

$3.50

0.0%

Detroit Tigers

$3.00

$3.50

-14.3%

Baltimore Orioles

$2.50

$2.50

0.0%

Florida Marlins

$5.00

$5.00

0.0%

Texas Rangers

$4.75

$2.75

72.7%

Kansas City Royals

$4.00

$4.00

0.0%

Colorado Rockies

$3.25

$3.25

0.0%

Milwaukee Brewers

$3.25

$2.75

18.2%

Atlanta Braves

$4.25

$4.25

0.0%

Cincinnati Reds

$1.00

$1.00

0.0%

Tampa Bay Rays

$5.00

$5.00

0.0%

Pittsburgh Pirates

$2.50

$2.50

0.0%

Los Angeles Angels

$3.00

$3.00

0.0%

San Diego Padres

$4.00

$4.00

0.0%

Arizona Diamondbacks

$2.75

$3.50

-21.4%

 

PARKING

Parking

Flat

26

Lower

1

Higher

3

  • League increase/decrease: down 1.3% from 2009
  • Highest increase: Blue Jays (19.1% from $12 to $14.29)
  • Biggest decrease: Tigers (34.3% from $8.75 to $5.75)
  • Most expensive: Red Sox ($27.00)
  • Least expensive: Rays (Free)

PARKING COST DETAILS (2010 to 2009)

Team Parking Parking (09) (Parking)
% Chng

Boston Red Sox

$27.00

$27.00

0.0%

Chicago Cubs

$25.00

$25.00

0.0%

New York Yankees

$23.00

$23.00

0.0%

Chicago White Sox

$23.00

$23.00

0.0%

Philadelphia Phillies

$12.00

$12.00

0.0%

New York Mets

$19.00

$18.00

5.6%

Los Angeles Dodgers

$15.00

$15.00

0.0%

San Francisco Giants

$20.00

$20.00

0.0%

St. Louis Cardinals

$10.00

$10.00

0.0%

Washington Nationals

$5.00

$5.00

0.0%

Houston Astros

$15.00

$15.00

0.0%

Toronto Blue Jays

$14.29

$12.00

19.1%

Minnesota Twins

$6.00

$6.00

0.0%

MLB Average

$12.24

$12.40

-1.3%

Seattle Mariners

$17.00

$17.00

0.0%

Cleveland Indians

$12.00

$12.00

0.0%

Oakland Athletics

$17.00

$15.00

13.3%

Detroit Tigers

$5.00

$15.00

-66.7%

Baltimore Orioles

$8.00

$8.00

0.0%

Florida Marlins

$8.00

$8.00

0.0%

Texas Rangers

$8.00

$8.00

0.0%

Kansas City Royals

$6.00

$6.00

0.0%

Colorado Rockies

$8.00

$8.00

0.0%

Milwaukee Brewers

$8.00

$8.00

0.0%

Atlanta Braves

$12.00

$12.00

0.0%

Cincinnati Reds

$12.00

$12.00

0.0%

Tampa Bay Rays

$0.00

$0.00

0.0%

Pittsburgh Pirates

$10.00

$10.00

0.0%

Los Angeles Angels

$8.00

$8.00

0.0%

San Diego Padres

$4.00

$4.00

0.0%

Arizona Diamondbacks

$10.00

$10.00

0.0%

PROGRAMS

Program

Flat

25

Lower

3

Higher

2

  • League increase/decrease: down 6.5% from 2009
  • Highest increase: Rangers (25% from $4 to $5)
  • Biggest decrease: Pirates, Padres (100% from $5 to free)
  • Most expensive: 15 clubs ($5.00)
  • Least expensive: 6 clubs (free)

PROGRAM DETAILS (2010 to 2009)

Team

Program

Program
(09)

(Program)
% Chng

Boston Red Sox

$5.00

$5.00

0.0%

Chicago Cubs

$5.00

$5.00

0.0%

New York Yankees

$5.00

$5.00

0.0%

Chicago White Sox

$4.00

$4.00

0.0%

Philadelphia Phillies

$5.00

$5.00

0.0%

New York Mets

$5.00

$5.00

0.0%

Los Angeles Dodgers

$5.00

$5.00

0.0%

San Francisco Giants

$5.00

$5.00

0.0%

St. Louis Cardinals

$2.50

$2.50

0.0%

Washington Nationals

$5.00

$5.00

0.0%

Houston Astros

$4.00

$4.00

0.0%

Toronto Blue Jays

$4.76

$4.00

19.0%

Minnesota Twins

$3.00

$6.00

-50.0%

MLB Average

$3.48

$3.72

-6.5%

Seattle Mariners

$3.00

$3.00

0.0%

Cleveland Indians

$1.00

$1.00

0.0%

Oakland Athletics

$5.00

$5.00

0.0%

Detroit Tigers

$5.00

$5.00

0.0%

Baltimore Orioles

$5.00

$5.00

0.0%

Florida Marlins

$5.00

$5.00

0.0%

Texas Rangers

$5.00

$4.00

25.0%

Kansas City Royals

$5.00

$5.00

0.0%

Colorado Rockies

$5.00

$5.00

0.0%

Milwaukee Brewers

$0.00

$0.00

0.0%

Atlanta Braves

$0.00

$0.00

0.0%

Cincinnati Reds

$4.00

$4.00

0.0%

Tampa Bay Rays

$0.00

$0.00

0.0%

Pittsburgh Pirates

$0.00

$5.00

-100.0%

Los Angeles Angels

$3.00

$3.00

0.0%

San Diego Padres

$0.00

$5.00

-100.0%

Arizona Diamondbacks $0.00 $0.00 0.0%

 

CAP

Cap

Flat

23

Lower

5

Higher

2

  • League increase/decrease: down 6.2% from 2009
  • Highest increase: Reds (20% from $15 to $18)
  • Biggest decrease: Padres (56.3% from $16 to $7)
  • Most expensive: Yankees ($25)
  • Least expensive: Angels ($6.99)

CAP DETAILS (2010 to 2009)

Team

Cap

Cap
(09)

(Cap)
% Chng

New York Yankees

$25.00

$25.00

0.0%

Boston Red Sox

$20.00

$20.00

0.0%

Chicago Cubs

$20.00

$20.00

0.0%

Toronto Blue Jays

$19.04

$15.99

19.1%

Cincinnati Reds

$18.00

$15.00

20.0%

Los Angeles Dodgers

$16.00

$16.00

0.0%

St. Louis Cardinals

$16.00

$16.00

0.0%

Philadelphia Phillies

$15.00

$15.00

0.0%

New York Mets

$15.00

$20.00

-25.0%

San Francisco Giants

$15.00

$25.00

-40.0%

Washington Nationals

$15.00

$15.00

0.0%

Cleveland Indians

$15.00

$15.00

0.0%

Oakland Athletics

$15.00

$15.00

0.0%

Detroit Tigers

$15.00

$15.00

0.0%

Baltimore Orioles

$15.00

$15.00

0.0%

Florida Marlins

$15.00

$15.00

0.0%

Milwaukee Brewers

$15.00

$15.00

0.0%

Atlanta Braves

$15.00

$15.00

0.0%

MLB Average

$14.10

$15.03

-6.2%

Colorado Rockies

$14.00

$14.00

0.0%

Chicago White Sox

$13.00

$13.00

0.0%

Houston Astros

$13.00

$13.00

0.0%

Minnesota Twins

$12.00

$15.00

-20.0%

Texas Rangers

$12.00

$12.00

0.0%

Kansas City Royals

$12.00

$12.00

0.0%

Pittsburgh Pirates

$12.00

$12.00

0.0%

Seattle Mariners

$10.00

$10.00

0.0%

Tampa Bay Rays

$10.00

$18.00

-44.4%

San Diego Padres

$7.00

$16.00

-56.3%

Arizona Diamondbacks

$7.00

$7.00

0.0%

Los Angeles Angels

$6.99

$6.99

0.0%

The Fan Cost Index

This is where the rubber meets the road. Who is the most or least expensive to take your family of 4 to. The winner for most affordable option for fans? The Arizona Diamondbacks at $115.24, an increase of less than 1% from last year’s $114.24. They are followed by the San Diego Padres who see their FCI cost drop by nearly 30 percent compared to last year ($120.60 from $172.04 in 2009). Rounding out the best deals are the Angels, Pirates, and Rays.

At the other end of the spectrum, the ballparks that will cost you the most are, once again, the Red Sox, Cubs, Yankees, White Sox, Phillies, and Mets.

NOTE: TMR verifies that due to exchange rate changes from 2009 to 2010, the percentage of increase for the Blue Jays is correct (5.1 percent). Also, the report shows a 0.60 percent increase in the FCI for the Rockies from 2009 to 2010. TMR verifies that this is a typo and that the $161 FCI figure for both 2009 and 2010 are correct. The figures bear out that the Rockies remained flat for 2010. The numbers below reflect the update.

FCI

Flat

7

Lower

9

Higher

14

 

  • League increase/decrease: down 0.06 from 2009
  • Highest increase: Twins (21.8% from $169.81 to $206.88)
  • Biggest decrease: Padres (29.9% from $172.04 to $120.60)
  • Most expensive: Red Sox ($334.78)
  • Least expensive: Diamondbacks ($115.24)

FAN COST INDEX DETAILS (2010 to 2009)

Team

FCI

FCI
(09)

(FCI) % Chng

Boston Red Sox

$334.78

$326.45

2.60%

Chicago Cubs

$329.74

$305.00

8.10%

New York Yankees

$316.32

$410.88

0.20%

Chicago White Sox

$249.60

$224.11

2.60%

Philadelphia Phillies

$227.46

$219.90

3.40%

New York Mets

$226.88

$258.97

-12.40%

Los Angeles Dodgers

$221.64

$221.64

0.00%

San Francisco Giants

$220.66

$222.63

-8.40%

St. Louis Cardinals

$216.56

$214.72

0.90%

Washington Nationals

$215.52

$215.52

0.00%

Houston Astros

$212.16

$209.93

1.10%

Toronto Blue Jays

$208.21

$166.39

5.10%

Minnesota Twins

$206.88

$169.81

21.80%

MLB Average

$194.98

$196.26

-0.06%

Seattle Mariners

$183.60

$184.62

-0.60%

Cleveland Indians

$180.49

$180.49

0.00%

Oakland Athletics

$179.16

$187.23

-4.30%

Detroit Tigers

$172.92

$205.02

-15.70%

Baltimore Orioles

$172.18

$171.18

0.60%

Florida Marlins

$170.24

$170.24

0.00%

Texas Rangers

$167.60

$150.64

11.30%

Kansas City Royals

$161.52

$161.52

0.00%

Colorado Rockies

$161.00

$161.00

0.00%

Milwaukee Brewers

$160.40

$145.92

9.90%

Atlanta Braves

$157.69

$157.69

0.00%

Cincinnati Reds

$151.26

$144.76

4.50%

Tampa Bay Rays

$141.00

$165.40

-14.80%

Pittsburgh Pirates

$126.56

$135.06

-6.30%

Los Angeles Angels

$124.90

$141.18

-11.50%

San Diego Padres

$120.60

$172.04

-29.90%

Arizona Diamondbacks

$115.24

$114.24

0.90%


Source: Team Marketing Report

Fan Cost Index - 2010
Click to see the 2010 Fan Cost Index (PDF)


Business of Sports Network Launches Autism Awareness Campaign

Donate
Click to donate
to Autism Speaks

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?