The Yankees and Red Sox agree on very little. But both saw the benefits of interactive trivia segments powered by kgb's 542542 text answer service for their broadcast partners. Beginning after Sunday's opener fans will be able to text answers to trivia questions using a system powered by kgb.
"As Opening Day approaches, kgb is gearing up to answer millions of questions during the course of the season. We have legions of baseball fans who use kgb 542542 as their go-to resource for every imaginable baseball question," said Bruce Stewart, CEO of kgb Mobile and Digital. "We're thrilled to partner with NESN to bring the team trivia question to every broadcast this season, and we're expecting our fans in the New York area to take their best shot at a tough kgb trivia question every day on the YES Network."
NESN's package will air during the network's pregame Red Sox coverage. Viewers of Olympia Sports presents The Boston Globe Red Sox Gameday Live will be encouraged to text in the answer to that day’s kgb Red Sox question as well as submit a baseball question of their own that could be featured during a later telecast. This regular segment will be called the NESN.com Question of the Day powered by kgb. The deal also includes kgb television spots during NESN’s Red Sox pre-game and game coverage.
For YES, the trivia package will air later in their postgame wrap-up, when viewers will be challenged to text in the answer to that day’s kgb baseball trivia question. In addition, kgb television spots will air during YES’ Yankees game and post-game coverage, and kgb spots will air on “Mike’d Up: Francesa on the FAN,” Mike Francesa’s daily radio show on WFAN, which is simulcast on YES.
The deals allow kgb to branch into the interactive sports marketplace following the success of providing wholesale and retail information services. The company served more than a hundred million consumers globally and answered nearly a billion questions in 2009.
Partnering with NESN, the top rated regional sports network in the country, and YES, the most-watched regional sports network in the country the past seven years, gives kgb exposure to some of the most passionate baseball fans in the nation. NESN and YES will roll out interactive services for viewers ahead of the other broadcast partners of Major League Baseball's teams.
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Joe Tetreault is Managing Editor of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He can be contacted here through The Biz of Baseball
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