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Delta Becomes the Official Airlines of the Minnesota Twins PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Tuesday, 30 March 2010 20:48


Twins Secondary Logo

Expanding on the brand reach of the Twins through their new stadium set to open this season, Delta Air Lines (NYSE: DAL) today announced it is now the Official Airline of the Minnesota Twins.

As part of the multi-year, multi-million dollar partnership, Delta will sponsor the Delta SKY360 Legends Club, a club-level space where the airline will offer fans an opportunity to sample the world-class Delta brand and customer experience. The area encompasses the 16 sections of the Club Level and its elevated position allows for some of the best views of the new Target Field, where the Twins will host their first regular season home game April 12 in front of an expected capacity crowd of approximately 40,000.

A unique feature of the Delta SKY360 Legends Club will be a Concierge Desk staffed by many of Delta's finest frontline employees. The agents, outfitted in Delta's signature "red coats", will partner with a Twins Guest Service Representative at approximately 40 home games throughout the season to answer questions as well as provide outstanding customer service.

"As the Official Airline of the Twins, this new ballpark offers us a unique opportunity to take our relationship with the team and its loyal fans to a new level," said Bill Lentsch, Delta's senior vice president – Minnesota Operations. "We are excited to bring the distinctive Delta brand and experience to life for baseball fans visiting the new Delta SKY360 Legends Club. This latest commitment to the Twins, an organization that is an integral part of Minneapolis/St. Paul, is yet another way we're reinforcing our commitment to the community."

"Our longstanding relationship with Northwest Airlines is one we are very proud of," said Dave St. Peter, president of the Minnesota Twins. "As we move into our new home at Target Field, we welcome our friends and partners at Delta Air Lines to their new home in Minneapolis/St. Paul, and look forward to many more years of success as the home teams."

Delta also has a luxury suite section within new Yankee Stadium as part of Delta being the Official Airline of the Yankees. The Delta Sky360 Suite includea a permanent scoreboard advertisement in left field; home plate and baseline rotational signage; HD centerfield scoreboard and Terrace Level LED branding; and print advertisements in Yankees publications.



Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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