Major League Baseball and MLB Network announced today that MLB will be rebranding the MLB Home Plate channel on Sirius XM Radio as MLB Network Radio effective April 4, Opening Day of the regular season. The partnership will see a considerable amount of MLB Network television programming aired on Home Plate including MLB Tonight.
Financial terms and contract length were not released.
MLB Network Radio will be heard on the same channels as MLB Home Plate was aired on prior (XM 175/ Sirius 210).
The move is the first vertical growth of MLB Network, which was launched on Jan 1 of 2009.
“We feel fortunate to have a powerful platform on both television and radio that are dedicated to Major League Baseball 24 hours a day, 365 days a year, “ said Chris Tully, Senior VP, Broadcasting, Major League Baseball. “In bringing MLB Network content to MLB Network Radio listeners through our partnership with Sirius XM, we’re maximizing both platforms for the benefit of fans.”
“We are excited to provide our live and feature programming, including our signature studio show, MLB Tonight, to a different audience at MLB Network Radio on XM,” said Tony Pettiti, President and CEO of MLB Network. “When fans are in their cars and can’t watch MLB Network on TV, they can tune in to our programming on satellite radio. It’s important for us to continue to raise awareness about MLB Network’s programming and deep roster of on-air talent as we enter our second regular season on the air.”
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